Oracle BlueKai B2B Data 101

Reach more than 300MM business professionals with Oracle BlueKai’s unbranded B2B audience. Aggregated from industry leading data providers, our B2B data features more than 1100 attributes letting users target audiences by Company Size, C-suite, Industry and Functional Area or take advantage of even more granular categories like Company Age, Sales Volume, Employee Type and more.

Find this offering located under our B2B node in the Oracle BlueKai taxonomy.

Description of Data Types:

Expandable categories for the following B2B segments:

• Company Size
• Employment Status
• Industries & Occupations (includes 21 expandable categories)
• Roles/Titles
• Sales Volume

Use Our Data For:

Use this data to target business users from a variety of fields, occupations and career levels.

Oracle BlueKai Intent Data 101

Oracle BlueKai Intent™ data offers unparalleled data depth and breadth for branding and direct marketing initiatives, across seven key in-market verticals, and over 30,000 targeting attributes. Oracle BlueKai users who are bucketed into “in-market” categories are qualified consumers who intend to buy a particular product or service in the near future. Oracle BlueKai qualifies these consumers through specific actions which indicate intent to buy on top tier ecommerce, financial, retail, online travel agency sites. Sample actions include interactions with a search function (either via search widget, or entering in a keyword), product comparison, loan calculators, etc.

Description of Data Types:

• In-Market Real Estate Data
• In-Market Auto Data
• In-Market Travel Data
• In-Market Education Data
• In-Market Financial Data
• In-Market Retail Data
• In-Market Services Data
• In-Market CPG Data
• Interest Data
• Predictors Data

Oracle BlueKai Qualified Demographic Data 101

Oracle BlueKai has leveraged its massive scale of demographic data and combined that with its own analytics based on consensus and validation to present a new category of Qualified Demographic data.

Qualified Demographic data makes identifying accurate demographic audiences easier and more effective. We have taken a “wisdom of the data experts” approach to qualifying demographic attributes for targeting audiences at scale.

Description of Data Types:

Medium and High Confidence Categories for:

• Gender
• In-Market Auto Data
• Presence Of Children
• Age
• Household Income

Oracle BlueKai Television Data 101

Oracle BlueKai offers Television data in our unbranded taxonomy. This vertical includes viewership data aggregated from top connected TV platforms, as well as a new beta data type for brand exposure which covers commercials viewed on IP-enabled devices.

The Marketplace has >600 categories that cover viewership and exposure by network, show, genre, viewing frequency, as well as brand.

Oracle Datalogix Data 101

Oracle Datalogix (DLX) data is the premier solution when looking for offline purchase and activity based audiences. With data on more than 110 million HHs and $2 trillion in consumer spending, the Oracle Data Cloud helps advertisers, agencies, and media partners build precision-based data strategies. .

Collection Methodology:

Oracle Datalogix audiences are derived from offline verified data, coupled with one-to-one deterministic matching, guaranteeing the most accurate audiences available online. The Oracle Datalogix data engine is fueled by:

Use Our Data For:

Datalogix is the best resource for online campaigns that drive sales via an offline channel.

Datalogix provides unsurpassed audiences for:

• Consumer packaged goods brands
• Auto brands
• Products sold through major retail channels
• Campaigns for advertisers with their own customer data
• Campaigns targeting precise audience profiles
• National campaigns as well as campaigns designed to reach a specific marketing objective across any point in the buyer lifecycle

Oracle Datalogix UK Data 101

Oracle Datalogix (DLX) data is the premier solution when looking for offline purchase and activity based audiences. With data on over 90% of UK households and over 65 billion in consumer spending, the Oracle Data Cloud helps advertisers, agencies, and media partners build precision-based data strategies.

Description of Data Types:

Access 200+ pre-built online audiences. Each includes a combination of purchase-based data, rich demographics and deep financial insights so you can target with precision.

• DLX CPG – Leverage 50 audiences leveraging consumer shopping baskets from a wide range of grocery retailers
• Source: Grocery purchase transactions
• DLX Demo – Reach over 45 demographic based audiences from top industry offline sources
• Source: Created from multiple double verified online data, insurance rolls, public records, survey data and more 

Acxiom Data 101

Acxiom is an enterprise data, analytics and software as a service company. We compile insights on known consumers and households to provide the most accurate, comprehensive, up-to-the-minute data available. This enables advertisers to understand, identify and target audience segments, whether the channel used to connect is online, mobile, television, email or direct mail. Our secret sauce is how well we ingest, clean, match, enhance and distribute diverse data sets at scale in a privacy-compliant way.

Description of Data Types:

Acxiom brings the power of our industry-leading data brands to omni-channel marketing. Our proven balance of coverage and accuracy is essential to generate high quality consumer data.

• InfoBase - Fact-based data collected on real people and households
• Personicx Lifestage – Segmented households with similar family structure, financial means, motivations, interests and behaviors
• Audience Propensities - Predictive models leveraging rich consumer insight sources and modeled against all consumers for accuracy and reach

Categories (for a full list see the BlueKai taxonomy)

AddThis Data 101

AddThis helps brands build more authentic customer relationships through insight, activation and personalization products powered by the AddThis Audience Intelligence (Ai) platform. AddThis Ai processes the real-time interest and intent data from 1.9B monthly uniques across 15M domains. AddThis’ reach, combined with world-class data science and seamless integration across the marketing ecosystem, gives marketers and advertisers unprecedented transparency into target audiences and enhances their ability deliver effective personalized experiences across paid and owned media.

Description of Data Types:

AddThis audience segments are created from hundreds of real-time, first-party permissioned data points sourced exclusively from the largest global co-op of consumer behavior on the open web. Combined with analysis from in-house data scientists, segments are refined to ensure quality and maximum impact.

AddThis offers:

• A Standard taxonomy with over 1,500 on-demand, pre-optimized audiences designed with scale and reach in mind
• Custom segments
• Look-a-like models

Affinity Answers Data 101

Affinity Answers observes 275 million global social media users daily who tell the world about brands they love. Active engagement uncovers brand connections, which are not always intuitive, such as GoPro fans who love BMW. Targeting BMW lovers likely to be receptive to GoPro ads extends digital campaign reach to relevant consumers providing additional scale. Affinity segments represent critical audiences between casual awareness and the expensive ad impression driving conversion into a sale.

Description of Data Types:

Affinity Answers provides approximately 1,200 qualified consumer segments covering verticals such as Entertainment (including TV, Music, Celebrities, Sports, Movies, and Apps), Auto,Travel, Retail, CPG, and many others with audiences that are aware of your category and likely to engage, but do not have set brand preferences that would require conquesting techniques. In addition, 79 TV Audience Extension segments, which are designed to digitally extend brands’ TV ad efforts, are available.

ALC Data 101

ALC Real World Data is different. It’s built with fact-based, location-centered data. It provides a deeper understanding of the people you’re targeting. It has no cookies to erase and can’t be “cleared.” ALC Real World Data is rooted in reality, and doesn't rely on inferences or faulty models. Our high-performing offline audiences are now available in the digital space with ALC Digital Audiences, and are proven to drive enhanced ROI for both B2B and B2C Brands.

Description of Data Types:

Our ground truth data rises above scores, models and surveys to give marketers audience segments that get real results. WIP Audience Segments include:

• Wealth Window – The Nation’s Top 1% of Consumers Based on Possessions, Positions & Proclivities.
• ALC MD+ – Comprehensive Coverage of Healthcare Professionals by Specialty with Unparalleled Selectivity
• ALC B2B – Deep & Broad Access to Business Decision-Makers from Brand New and SOHO Companies to Fortune 500 Corporations
• Newborn Network – New & Expecting Parents with a Multitude of Needs for their Growing Families

We can also build customized segments utilizing hundreds of attributes for specific needs.

Analytics IQ Data 101

AnalyticsIQ is a marketing analytics company with a focus on building innovative and relevant data products.  Using a combination of our sophisticated analytical expertise and thousands of data elements, AnalyticsIQ  has built dozens of unique and accurate data products predicting attributes like consumer affluence, automobile purchase behaviors and travel propensity scores.  What makes AnalyticsIQ different?  Our highly experienced data scientists engineer these data products using the most accurate data “ingredients” powered by sophisticated analytics tools. 

Description of Data Types:

• Affluence-HH discretionary spend estimates with specific types of spend, HH Income, Wealth-IQ (net worth), Investable Assets
• Automobile Ownership Propensities-24 Makes
• Travel Propensities-Domestic, International, Cruise
• Loyalty Scores/likely to churn
• Social Media Influence Score

Blue Kangaroo Data 101

Blue Kangaroo (“The Roo”):

• Builds ongoing shopping profiles on each consumer
• Organizes the resulting buying intent, preferences and context data into segments
• Sells these audience segments to marketers
• The Roo acquires data by giving consumers a free personal shopping service in exchange for permission to build a shopping profile. The profile collects an average of 60+ new shopping events/month from a consumer’s shopping activity (mobile/PC) in browser and The Roo app.

Bombora Data 101

We are the premier provider of Demographic and Predictive Intent Data solutions for 1,000+ of the world’s leading B2B marketers and publishers. Our demographic profiling and patent-pending Content Consumption Monitoring technology provides the only B2B predictive and demographic data platform in the market. Bombora adds scale and empowers B2B marketers to reach new audiences with precision. Our combination of Demographics and Predictive Intent Data is the best solution in market.

Description of Data Types:

We own the largest predictive data pool with more than 4 billion interactions on 400+ million professionals profiled per month.

comScore Data 101

comScore helps businesses create value from digital consumer relationships, giving clients the insights and context they need to build winning business strategies. As a global leader in digital measurement and analytics, the company is redefining the way businesses measure consumer behavior in the marketplace and across their own products and properties, turning big data into insights about the behaviors of people. With more than 1.5 trillion interactions captured monthly (equal to nearly 40% of the monthly page views of the entire Internet), comScore has a strong foundation for applying its modeling methodology to help marketers reach target segments.

Description of Data Types:

comScore’s modeled look-alike segments are made up of consumers who are scored against the probability to convert to your campaign objective. comScore’s modeling methodology utilizes the comScore panel and browsing behaviors across the Oracle BlueKai Exchange to pinpoint in-market prospects who are the most likely to convert, scoring the users based on a variety of attributes. comScore’s models are then broken into centiles within the Oracle BlueKai taxonomy, making for easy, customizable targeting, both for niche and scale.

Cross Pixel Data 101

Cross Pixel is the leading provider of high-performance audience data for the real-time advertising industry. Our mission is to provide the highest quality data to help marketers improve campaign performance. Utilizing Cross Pixel’s proprietary data management technology, audiences are built with granular and transparent control over where users are harvested and how they qualify to be targeted. This approach drives performance while giving advertisers insight and confidence of authenticity around the data powering their campaigns.

Description of Data Types:

In-Market Shopping Segments – 500+ standard in-market shopping segments identifying users actively shopping for a specific product or service.

Audience Profiles – 450+ psychographic audience profiles identifying users based on a variety of indicative behavioral actions these users make across the web.

B2B Data – 100+ segments identifying people who work for companies across all industries, as well as individuals who work in a variety of functional areas across industries.

Custom Targeting – Cross Pixel creates custom audiences that identify each unique advertiser’s best prospects to target for any given campaign objective. Custom audiences target brand and competitive conquesting keywords and/or behavioral traits.

Datacratic Data 101

Datacratic is a software company that applies machine learning and predictive modeling to real-time data generated from consumer behavior. Datacratic provides this machine learning and optimization software to Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Agency Trading Desks (ATDs), E-Commerce Web Sites and others in the real-time marketing ecosystem.

Description of Data Types:

Datacratic’s modeled look-alike segments are made up of users who have a high probability to convert to your campaign objective. Using a combination of your first party data, and Oracle BlueKai’s 3rd party data users are assigned probability scores. Users with the highest scores are identified by a Oracle BlueKai segment ID and made available for targeting through your preferred media partner.

Dataline Data 101

Dataline is a leading provider of consumer information, intelligent analytics, and smart modeling applications; offering over 150 pre-built digital audience segments. Our data passes rigid quality control measures to ensure information accuracy.

Dataline specializes in providing marketers customized insights utilizing its proprietary database of 240 million individuals combined with over 1700 highly predictive data variables. Our data mining approach allows us to provide a custom solution for your omni-channel marketing campaigns.

Our digital offering has over 120 million individual consumers with the ability to build and create your own customized digital segments to meet your advertising needs.

Description of Data Types:

The Dataline consumer database has over 250 million individuals segmented into 150+ pre-built digital audience segments. Updated monthly, we offer:

• Transactional Buyer Audiences

• Demographic data; age, income, and generational
• Automotive data; make and year of automobile

Datamyx Data 101

Datamyx is a leading provider of data-driven marketing solutions primarily serving the financial services, automotive and insurance verticals in the United States. We offer a unique, multi-sourced repository of over 4,000 data points, including over 40 proprietary insight scores. For over 17 years, direct marketers have benefited from our powerful combination of multi-source data, analytics and technology to help marketers find, convert and grow customer relationships.

Description of Data Types:

Datamyx provides digital audience segments with a focus on the finance, automotive and insurance categories. Our automotive audiences are built from a database of comprehensive auto ownership insights, matched to VIN and Black Book valuation, and acquisition date. The auto dataset includes over sixty makes and hundreds of models, and digital segments are further optimized based on consumers more likely to respond to automotive ads. Financial audiences include consumers likely to act on mortgage-related, bank card, liquid asset-driven and other financial product ads. Insurance segments include consumers likely prepared to respond to home and auto insurance offers.

DataXpand Data 101

DataXpand is an International Audience Marketplace with truly global scale and reach. DataXpand provides rich data from previously untouched markets including Europe, Brazil & Latin America, as well as US data.

Through our premium publisher partners, we create the best and most reliable audience clusters based on how users browse, search, and show interest or intent. Within our data sets consideration for language, age, and gender are top priority. Also available are custom segments & seasonal audiences.

Description of Data Types:

DataXpand provides access to over 170 audience clusters grouped into the following categories:

DeliDataX Data 101

DeliDataX is a data network with focus in Latam and Spanish markets. We use a wide set of sites to collect our data, enabling advertisers to improve their campaigns by targeting extremely optimized audiences. Our partners provide categories that have high affinity with Comscore, with a focus in Spain and Latam. Our data has been repeatedly and successfully benchmarked for our clients and their brands.

Description of Data Types:

DeliDataX delivers intent-based segments and interest segments, as well as social data segments. We have particular strengths and focus on SME’s, entrepreneurs and sociodemo, where our publishers have proven relationships with their visitors. We also offer a wide segment of directory services for SME’s, Real Estate, Leisure, Finance and Parenting verticals, including:

• Sociodemo (registration data)
• Interest (behavioral)
• Intent (behavioral)
• B2B (behavioral)

Dun & Bradstreet Data 101

Dun & Bradstreet is the world’s leading source of commercial and business insight. Powered by a global database of 240 million business records, our propriety D-U-N-S number and DUNSRight quality process, data integrity is the foundation of all of our solutions.

This rigor and expertise now extends to digital marketing via our best-in-class Audience Solutions. Leveraging D&B’s assets and quality assurance processes enables us to provide a range of digitally addressable audiences for B2B marketers.

Description of Data Types:

Dun & Bradstreet Audience Solutions provides over 260 actionable audience segments to suit a range of B2B online targeting needs. These segments include:

• Company
  > Employee size, revenue size, maturity
• Industry Classifications
  > SIC and NAICS industry categorizations
• Functional Area
  > Area of responsibility and domain expertise
• Seniority
  > Business or equivalent organizational seniority
• Decision Makers
  > IT, Financial and business decision makers

Evite Data 101

With more than 22 million registered users and over 25,000 invitations sent each hour, Evite is the top online invitation and social planning website.

Select your invitation design, add your guests’ email addresses and send via email. Done. You choose the invitation features you want, and your guest replies are tracked automatically so you always have an accurate headcount.

Description of Data Types:

Our data sets are pulled from by Evite hosts and guests data. Evite data sets include the following segments:

Experian & Experian UK Data 101

Experian Marketing Services and Experian Marketing Services UK together form a leading global provider of consumer insights, targeting, data quality and cross-channel marketing. We help organizations intelligently interact with today’s empowered and hyperconnected consumers. By helping marketers identify their best customers, find more of them and then coordinate seamless and intelligent interactions across the most appropriate channels, Experian Marketing Services’ clients can deepen customer loyalty, strengthen brand advocacy and maximize profits.

Description of Data Types:

Experian’s vast inventory of syndicated, pre-built audience segments include auto, business, ethnic insights, financial, housing, life event, moms, past purchase, psychographic, social network behaviors, and more. The most commonly used data segments include:

• Demographic:
• Includes age, gender, income, occupation, and education.
• Mosaic USA® Lifestyle Segmentation System:
• Defines US consumers into 71 unique segments. This household level classification system includes sociodemographic, lifestyle, behavioral and cultural information on each consumer segment.

Collection Methodology:

Experian draws on a massive base of knowledge accumulated during five decades in business. We maintain a wealth of information about consumers and how they make buying decisions. We compile data from more than 3500 public and propriety sources. These sources include self-reported information, aggregated panel data, websites that have permission to share information about visitors, public records and historical retail purchases that are collected offline and then brought online through propriety online data partnerships.

Use Our Data For:

Brand marketers from the retail, financial services, media, telecom, and other industries use Experian’s addressable audiences and data to improve targeting precision and predictability. Insights such as income, to confirm ability to purchase, or models, to predict the likelihood of purchase, help advertisers execute more effective retention and acquisition campaigns.

Financial Audiences Data 101

FinancialAudiences™ – by Dean Media Group, is an audience management and targeting platform designed to help financial marketers and publishers maximize their audience data. In collaboration with exclusive publisher partners, we’ve created an industry first, financially focused audience data set designed to make marketing simple and intuitive for marketers looking to target people in-market for financial products and services.

• Personal Finance – insurance, lending/credit, banking, retirement, real estate and more
• Business Finance – small to mid-sized business owners in-market for anything from insurance to lending/credit and banking
• Individual Investing – online investors and active traders with high investable assets interested in a variety of markets
• Professional Investing – professional investors, wealth managers and financial advisors broken out by type
• Custom Audiences – custom audiences can be created “on demand” across all segments, including demographic and geographic overlays

Forbes Data 101

Serving as the world’s definitive source for business and finance news since 1917, Forbes and its Premium Data Platform offer unparalleled access to a highly affluent and connected audience of insiders, innovators and influencers. Advertisers look to Forbes for exclusive access to the business community and the rest of the world’s elite with custom built, highly specified segments and exclusive targeting solutions.

Description of Data Types:

Forbes Premium Data is arranged by channel and section in correspondence to Forbes.com. Channels include Business, Investing, Technology, Entrepreneurs, Opinion, Leadership, Lifestyle and Lists. Each channel contains an array of more specific sections covering topics as diverse as Sports & Leisure, Travel, Autos, Personal Finance, Intelligent Investing, Mobile, CEO Network and Style & Finance.

GfK Data 101

GfK MRI’s National Study, the Survey of the American Consumer®, provides a detailed view of the 226 million adult consumers in the US – their media choices, detailed demographics, consumption of over 6,500 products in nearly 600 categories and 1600+ lifestyle and psychographic questions and segmentations. Our segments are extracted from this national study.

i360 Data 101

i360 is the leading data and technology resource for the pro-free-market political and advocacy community. From its database of 190+ million active voters and 250+ million US consumers, with hundreds of data points on American adults, i360 arms advertisers with a wealth of data on partisanship, economic and social issue alignment, and personal characteristics to target audiences with precision and deliver results at the polls.

i-Behavior Data 101

i-Behavior data is primarily sourced from a data cooperative. This cooperative collects SKU level POS data from contributing merchants, retailers, financial services firms, insurers, catalogers, non-for-profits, etc. In addition, i-Behavior data includes sources covering B2B, demographic, psychographic, media consumption, and social media interests all connected at the individual level. Data includes:

IRI Data 101

IRI is a leader in delivering powerful market and shopper information, predictive analytics and the foresight that leads to action on behalf of more than 95% of Fortune 100 consumer packaged goods (CPG) and retail companies.

IRI’s ProScores™ for BlueKai enables media buyers to laser-focus their campaigns on verified high-propensity brand buyers.

Description of Data Types:

IRI ProScores™ identifies the top spending shoppers across CPG categories, subcategories and brands for every U.S. household. To determine each household’s spend, IRI combines its own proprietary data sources with those from trusted third parties, which are then fed into a highly advanced predictive modeling engine.

Collection Methodology:

IRI ProScores drives improved audience targeting across the digital landscape. The data nucleus of ProScores™ is the IRI Consumer Network™, a national consumer panel, which is the industry standard for understanding what shoppers consume across the CPG space. IRI also layers in highly dimensional demographics from Experian to fine tune our scoring accuracy.

IXI Data 101

IXI Services, a division of Equifax, offers Digital targeting solutions that enable marketers to better deliver the right message to the desired target audience based on visitors’ likely financial interests and profiles. A leader in delivering marketing solutions based on anonymous, aggregated wealth and asset data, IXI Services enables consumer segmentation according to a wide array of financial metrics, including investment behaviors, spending levels, and other financial characteristics.

Description of Data Types:

Consumers’ financial situations have an enormous impact on their ability to make investment decisions and spend on discretionary items. Money matters!

IXI Services offers digital targeting solutions that enable marketers to better deliver the right message to the desired target audience based on visitors’ likely financial interests and profiles.

Kantar Media Data 101

Kantar Media TGI studies consumers: who they are, why they behave and make choices as they do and how best to reach them. In 70 countries, we deliver the most comprehensive insight into online and offline consumer behavior to advertisers, agencies and media owners.

To enable effective programmatic solutions TGI partners with KBM Group, whose world-class marketing solutions integrate offline and online marketing channels, allowing companies to achieve high-performance customer engagement and marketing ROI.

Description of Data Types:

TGI Ad-Vantage informs online campaigns around characteristics as discriminatory as consumer lifestyles, product usage and attitudes, drawn from the comprehensive consumer insight available through our TGI study.

TGI Ad-Vantage comprises standard and bespoke solutions. Our standard segments comprise pre-defined targets for online targeting. There are over 50 of these pre-defined targets available, fulfilling a very broad range of targeting requirements.

Examples of pre-defined groups include consumers who love to buy new gadgets and appliances, consumers who buy free range food and drink, cinema goers whose favourite film genre is thrillers and households who spend over £70 on the weekly grocery shop.

Lotame Data 101

Lotame’s 3rd party SMART Data comes from our extensive network of publisher partners and offline aggregators. The data consists of self-declared and demonstrated behavioral data from unique publisher partners, yielding accurate and scalable Demographic, Behavioral Interest, and Social influencer audience segments. Lotame Smart Data bundles 100% declared and demonstrated data (NOT panel-based, modeled, or inferred) into over 2200 audience segments across all major verticals (Auto, Travel, Finance, Retail, CPG, Technology, and more).

MasterCard Advisors Data 101

MasterCard Audiences are powerful behavioral based segments derived from actual anonymized transaction data. Advertisers are enabled to reach the most relevant consumer populations based off of real world spending insights.

MasterCard’s standard segments are available in three categories. Leverage insights from the power of aggregated spend data to identify: (i) ‘Top Tier Spenders’, (ii) ‘Frequent Transactors’ & (iii) users ‘In the Market’ to spend by category.

Maximize your ROI with MasterCard standard, seasonal or custom insights.

Media Source Solutions Data 101

Media Source Solutions developed a company culture evolving around the credo “yes we can.” Back in 2003 when we first started, we believed if we offered fresh, niche, targeted data we could carve a place for ourselves in an already crowded marketplace. Our faith that “yes we can” and expansion to include new products and services translated into 10+ years of success and continued growth. Areas of specialty include CPG, In-Market, Automobile, B2B and Underserved.

Merit Direct Data 101

MeritDirect is a leading provider of global multi-channel B2B solutions, offering integrated marketing through a wide array of products and services. Multi-channel B2B marketers achieve and maximize superior return through MeritDirect's Customer Acquisition and Retention, Data and Media Services, Strategic Services Group and International Services.

Description of Data Types:

Your direct connection to the leading markets:

Reaching key decision-makers and influencers:

Also available:

Quality, Market Leading Source Data:

Neustar Data 101

Neustar, Inc. (NYSE: NSR) is the first real-time provider of cloud-based information services and data analytics, enabling marketing and IT security professionals to promote and protect their businesses. With a commitment to privacy and neutrality, Neustar operates complex data registries and uses its expertise to deliver actionable, data-driven insights that help clients make high-value business decisions in real time, one customer interaction at a time. More information is available at www.neustar.biz.

Profound Networks Data 101

Profound Networks engages in Internet scale monitoring and analysis of publicly available corporate networks and creates actionable data assets for competitive advantage in the telecom and IT verticals.

Description of Data Types:

Relevate Data 101

Relevate is a builder of primary content. Our data is insightful, with a focus on accuracy, time to market, and value to the brand advertiser. Relevate’s unique content addresses multiple segments from Retail and CPG to Automotive, Insurance, Financial Services, Telecom and Travel to Healthcare. Any of our segments can be customized to your brands, and at any time.

Description of Data Types:

Relevate’s New Mover Data: Built from the ground up- deed filings, mortgage filings, wrapped with new connect and new installation information. Our data is corroborated against multiple consumer data sets to insure that they are actually NEW MOVERS. New Movers can be categorized by age, income, home value, and custom segments including lifestyle attributes.

Relevate Auto is not modeled or self-reported. We know what is in the driveway and what is on the dealer’s lot. Segments by lifestyle: ‘mini-vans’- ’luxury brands’- ‘outdoors and heavy load’- by make and model, age, income, year purchased and decision dates based on purchase year.

SirData Data 101

Sirdata is an online data provider that offers a fully automated, third-party data collecting and profiling platform. The company specializes in collection, targeting and selling of profile data on the Internet. Using advanced algorithm technology; Sirdata collects anonymous data that identifies the intentions, interests and behaviors of Web users. This targeted data is then made available to their partners (ad networks, advertisers, re-targeters, search re-targeters and customers) to help optimize their displays.

Description of Data Types:

Sirdata’s categories are defined using an advanced algorithm technology that crosses the sources of data, crunches information, and deducts the purchase intentions of users. A detailed scoring model analyzes Web users’ digital imprints including behaviors, interests and habits to define the categories. The categories are characterized by users who actively buy, or are interested in that specific category. For example, Shopping consists of users who are active buyers on comparison and classified sites. Top 10 categories include:

SMS Data 101

SMS Marketing Services is a Consumer & B2B data management/compilation company specializing in consumer and business databases/demographics. We leverage data-driven strategies to innovate and capture value from deep and real-time information. CustomerConnect360 is built through proprietary methodologies using response, transactional and survey data, and it offers the richest consumer data available today. The Business Intelligence Solutions (BIS) Database is a multi-sourced business file containing postal, email, phone numbers and deep business demographics.

Description of Data Types:

CustomerConnect360 & Business Intelligence Solutions Database attributes are available for digital ad targeting. A complete list of attributes is available through Oracle BlueKai.

CustomerConnect360 includes key segments such as Age, Income, Gender, Marital status and advanced segments such Ethnic group, Political party, Donor cause, Product Purchase interest and much more.

The Business Intelligence Solutions data includes detailed business segments such as Gender, Company size, Job Title/Function, Business Type and geography. This comprehensive database is a high-volume source used for maximum selectivity to reach many markets and functional segments. Reach corporate buyers in areas such as Finance, IT, HR, Sales & Marketing and more!

Solve Media Data 101

Solve Media, a leader in online security and digital advertising, has been monitoring bot traffic since 2009. They help publishers and advertisers alike to prioritize investments in anti-fraud technologies.  Their proprietary online and mobile advertising platform, the TYPE-IN, creates highly effective opportunities for brands to engage with real consumers. Now, Solve is leveraging data from across their CAPTCHA network (of more than 100,000 global websites) to enable advertisers and publishers to verify human traffic.

Description of Data Types:

Solve Media’s “Human Verified” audience is built off of data collected from its exclusive CAPTCHA network (users who have correctly completed CAPTCHAs are considered a verified human).

Solve Media distributes validated human audiences and self-declared intent and interest based segments. To combat fraud, Solve Media produces various Secure Audience segments to help you find the right combination of quality and reach that is appropriate for your campaign. For intent and interest based segments Solve Media provides a number of self-declared segments across automotive, travel, entertainment, and business verticals. There are also similar demographic segments useful for audience target validation.

TransUnion Data 101

TransUnion is dedicated to finding innovative ways information can be used to help make better and smarter decisions. We uncover trends and insights using current and historical information as well as alternative data sources. These insights empower our customers to identify and reach their clients and prospects online or offline. Today, TransUnion reaches consumers and businesses in more than 30 countries around the world on five continents.

Description of Data Types:

By leveraging more than forty years of powerful TransUnion consumer insights, institutions in areas like auto lending, finance, insurance, real estate, retail, and telecommunications can more effectively target and reach high-value audience segments. Use TransUnion’s aggregated consumer credit data segments based on digital marketing best practices or consult our experts to design a custom approach.

The TransUnion small business digital marketing solution helps identify employee and company specific attributes online by linking small business characteristics with consumers. For a full list of segments please see the BlueKai taxonomy.

TruSignal Data 101

TruSignal gives you a more precise way to target your best prospects at scale.

• Declared Audiences – (Auto Owners, SMB and Pre-Movers)Our deterministic (not modeled) audiences are linked to targetable consumer profiles. Data is sourced from public records, service records and local listings.
• Predictive Audiences – (people likely to purchase)Based on 100s of key attributes from actual past purchasers, these propensity audiences are built using offline big data and our predictive analytics technology.

V12 Group Data 101

V12 Group turns offline consumers into targetable audiences by mapping offline demographic, lifestyle, purchase, auto, CPG, and B2B data into privacy compliant online audience segments. Blending accurate and up-to-date offline data with over 100M US consumers has increased ROAS for both brand and direct response campaigns alike.

Description of Data Types:

V12 Group offers over 1000 audience segments to target across 12 categories including:

• Automotive – make, model, year, class, age, in-market predictor
• CPG – Baked goods, snacks, egg/dairy, beverages/beer/liquor, meat/poultry/seafood
• Community and Language – Chinese speakers, French speakers, Italian speakers, Spanish speakers, Portuguese speakers, Asian, African American, Hispanic, American Indian, Caucasian
• B2B – employee size, company sales, employee rank, SIC2, SIC4
• PYCO Personality – Psychographic data that maps 320 data attributes into a proprietary algorithm that accurately assign a personality type to over 100 million users
• Buyers – books, female apparel, food buyer, home décor, home improvement, pets, diet and weight loss, jewelry

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#Home by Vendigi Data 101

#Home by Vendigi provides audience data for all things home. Discover a spectrum of audiences spanning the home ownership lifecycle – from buying to living in and selling a home – each a unique audience for financial institutions, retailers, cable and telecom providers, and others. Discover homebuyers seeking mortgages or homeowners inclined to purchase cable service, home security. Target homeowners with plans to remodel or ones who have recently pulled out a home equity line of credit.

Description of Data Types:

#Home introduces a new paradigm of audiences predicated on real world facts blended with digital footprints. Our unique combination of property intelligence, mortgage performance, and online behavior introduces an array of digital audiences for data-driven marketers to reach homeowners, home buyers, home sellers, and real estate professionals.

Webbula Data 101

Webbula is a revolutionary data technology company that collates and enhances data from offline trusted-sources that is traditionally out of reach to online marketers. These sources include historical purchases, public census, publishers, self-reported, surveys, social-media, and other data providers.

The result is over 270 million compliant anonymous cookies in the B2B, Auto, Demographic, Retail, Attributive, and Financial categories. The Webbula difference is our process that cleans, verifies and authenticates data through a rigorous hygiene process.