Oracle AI for Fusion Applications

Oracle delivers AI built for business, helping you make better decisions faster and empowering your workforce to work more effectively. With classic and generative AI embedded in Oracle Fusion Cloud Applications customers can instantly access AI outcomes wherever they’re needed—without leaving the software environment they use every day to power their business.

Oracle AI Explained (1:26)

  • Oracle AI in Fusion Applications: Built for your business in the age of AI

    Learn how Oracle AI in Fusion Applications helps unlock unprecedented levels of productivity and innovation.

  • The Rise of AI Agents: Unleashing Productivity and Innovation

    Learn how AI agents can help improve productivity by working alongside your employees to help accomplish complex tasks and automate workflows.

See AI agents in action in Oracle Fusion Cloud Applications

Ledger AI Agent in Oracle Fusion Cloud ERP

This demo shows how AI agents coming to Oracle Fusion Cloud ERP can help resolve a revenue variance in the days before quarter-end.

Benefits analyst agent in Oracle Fusion Cloud HCM

See how AI agents embedded in Oracle Fusion Cloud HCM streamline the benefits enrollment process.

Sales automation AI agents in Oracle Fusion Cloud CX

Discover how AI agents embedded in Oracle Fusion Cloud Sales can help empower reps to accelerate deals.

Document IO agent in Oracle Fusion Cloud ERP

See the Oracle document IO agent at work in Oracle Fusion Cloud ERP, helping streamline procure-to-pay processes and showcasing the future of touchless operations.

Embedded AI capabilities in Oracle Fusion Cloud Applications

Organizations can quickly and easily adopt the latest AI capabilities to help improve productivity and decision-making, automate some complex tasks and end-to-end business processes, and help reduce costs. Explore the AI features by business function below.

Note: Generative AI features are denoted with *, and AI Agents are denoted with **.

AI-powered features specifically built for finance tasks can help you improve performance and planning, optimize working capital, and increase automation across financial processes.

Functional area Use case Business benefit
Finance Intelligent account combination defaulting Predict and populate account code combinations to reduce the need for accounts payable to manually enter data, improving velocity and minimizing the risk of human error.
Finance Dynamic discounting Facilitate execution of a dynamic discounting program, resulting in potential savings versus static supplier discounts.
Finance Intelligent document recognition Process supplier invoices quickly with less manual intervention.
Finance Intelligent invoice-to-PO line matching Accelerate the payables process by automatically matching invoices to purchase orders.
Finance Exception management Save valuable time by reducing exceptions in payables invoices.
Finance Transaction matching Automate high-volume, labor-intensive, and complex reconciliations.
Finance Finance predictive cash forecasting Optimize cash flow by using predictive algorithms to improve the speed and accuracy of your daily or weekly cash forecasts.
Finance Management reporting narratives* Generate narrative summaries to bring more intelligence to reporting and analysis.
Finance Receipt Capture and Matching Using Document IO for Touchless Expenses** Increased accuracy and automated matching of credit card charges during expense creation, thereby minimizing user inputs.
Intelligent performance management Predictive planning Run predictions on your financial and operational data for improved accuracy and more timely, better informed decisions.
Intelligent performance management IPM insights Embedded AI continually monitors your plans, forecasts, and variances, and alerts you about any anomalies, biases and hidden correlations.
Intelligent performance management Risk analysis Monte Carlo simulations to determine the likelihood of various scenarios, giving you confidence in your decisions.
Intelligent performance management Close orchestration Orchestrate your complete financial close, from subledger to reporting, including your critical consolidation process via manual and automated task management.
Intelligent performance management Automated consolidations Perform consolidations and close processes faster via intelligent automation, which automatically triggers when relevant conditions are met, freeing up staff to work on more value-added activities.
Intelligent performance management Generative narrative reports Generate narrative reports via conditional text generation to provide additional insight for readers.
Intelligent performance management Auto-reconciliations Significantly reduce the time spent on your account reconciliation process with powerful transaction matching and auto-reconciliation capabilities.
Project management Project program status summary generation* Can be applied to generate a draft summary of key project items, such as schedule, budget, and costs.
Project management Project change order generation* Can be used to generate draft project change orders based on project issues.
Reporting narratives Variance narrative generation* Allows you to generate draft differential narratives that help examine performance variances.
Reporting narratives Period comparison narrative generation* Designed to generate draft narratives that help compare narratives across time periods.
Reporting narratives Exception with causality* Enables you to generate differential draft narratives that help examine performance variances causality.

Leverage AI capabilities that can help enhance employee experiences, drive candidate engagement, and may lead to improved workforce productivity—all within a single unified platform designed with tight control over data security and governance.

Functional area Use case Business benefit
Recruiting Candidate experience summary* Give candidates a summary of their best-fit capabilities and attributes for a position.
Recruiting Candidate Q&A* Enable candidates to get immediate answers in a conversational manner about the company, hiring department, benefits, and job requirements.
Recruiting Candidate score (job match snippet)* Present candidates with a score with comparative details on multiple criteria, such as skills, job history, and education, to help highlight how well they fit a job.
Recruiting Career site content* Create concise summaries for career sites of long-form company information and content on hiring topics, such as benefits, workplace environment, and company culture, to help attract and engage candidates.
Recruiting Compensation Guidelines Analyst** Helps provide insights and guidance on market trends and company policies around compensation for new hires and promotions.
Recruiting Employee Hiring Advisor** Helps provide hiring managers with insights and recommendations to streamline the recruitment process and assist in identifying the best candidates for open positions.
Recruiting Job category tiles and landing pages* Build career pages by job categories to deliver tailored candidate experiences and help drive candidate engagement.
Recruiting Job posting descriptions Create engaging job posting descriptions that distinctly convey a position's requirements and success criteria.
Recruiting Recommended jobs Alert candidates searching for career opportunities online to open roles for which they could be qualified based on an AI analysis of their experience.
Recruiting Similar candidates View candidates whose profiles are a strong match to the profile of the employee that has vacated a role.
Recruiting Similar jobs Alert candidates searching for career opportunities online to open jobs which have a skills/experience profile similar to the role they are searching for.
Recruiting Suggested candidates Hiring managers receive a list of candidates whose profile has a strong match to the profile of the employee that has vacated a role.
Recruiting Time to hire Hiring managers are provided with a forecast for how long it will take to fill an open role, making it possible to estimate the time the role will be vacant and helping them forecast staff costs at this time.
Skills growth and career development Career path recommendations Help employees understand their career growth possibilities by making it easy for them to discover different career options and AI-recommended roles.
Skills growth and career development Career Planning Guide** Helps guide employees in setting career goals and developing a roadmap to achieve them, offering advice on skill development and career progression.
Skills growth and career development Growth opportunities Give each employee AI-recommended growth and learning opportunities that automatically adapt to changes in their role and the business.
Skills growth and career development Internal Mobility Assistant** Helps employees navigate career advancement opportunities within the organization, providing guidance on open positions and required skills.
Skills growth and career development Job and position descriptions* Draft job and position descriptions to help inspire and motivate employees to explore career and growth opportunities.
Skills growth and career development Job Seeker Analyst** Assists job seekers in preparing for and finding employment, offering resume tips, interview coaching, and job search strategies.
Skills growth and career development Learning and Training Advisor** Helps recommend training and development opportunities to employees, supporting continuous learning and skill enhancement.
Skills growth and career development Skills management Detects, captures, and refreshes a tailored skills taxonomy for your business to provide skills recommendations across talent management processes such as recruiting, learning, and career development.
Skills growth and career development Skills recommendations Offer new skill recommendations to help employees grow and develop their careers.
Talent management Development tips* Draft development tips for managers to help employees succeed and progress toward their career goals.
Talent management Feedback comments* Draft feedback comments to help improve employee performance and engagement.
Talent management Goal description* Suggest descriptions for individual and team goals to help foster greater alignment, productivity, and collaboration.
Talent management Performance and Goals Assistant** Helps employees in setting and achieving performance goals, providing feedback and development plans to enhance job performance.
Talent management Performance review summary* Create a performance review summary by analyzing multiple data sources to help improve performance conversations and development suggestions.
Talent management Recognition comments* Draft recognition comments to acknowledge an employee’s success in a style matching your company’s culture.
Talent management Suggested successor Helps senior leaders find successors from across the organization by identifying personnel who have the skills needed for a particular role.
Talent management Talent Review Assistant** Aids in the talent review process, offering tools and insights to assist managers in evaluating employee performance and potential.
HR and workforce management Benefits Analyst** Helps employees understand and maximize their benefits packages, offering personalized insights on medical, dental, and vision coverage based on individual needs.
HR and workforce management Collective Agreements Analyst** Assists employees in understanding collective bargaining agreements and their implications for employment terms.
HR and workforce management Employee Contracts Analyst** Helps provide clarity and insights on employment contracts, helping enable employees to understand their terms and conditions.
HR and workforce management Leave and Absence Analyst Helps employees navigate leave and absence policies, assisting with requests for time off and helping them understand their rights and benefits.**
HR and workforce management Personal and Employment Details Assistant** Helps manage and update employees' personal and employment information. Helps provide suggestions on employee lifecycle events such as promotions, transfers, and relocations to help enable improved accuracy and improved adherence to company policies.
HR and workforce management Shift Scheduling Assistant** Assists in the creation and management of employee shift schedules, helping enable more optimal coverage and accommodate individual preferences.
HR and workforce management Timecard Assistant** Helps facilitate the accurate and timely submission of timecards, supporting proper tracking of hours worked. Assists in providing explanations of how pay is calculated based on hours worked.
Employee experience and onboarding About me* Draft the "About Me" content for an employee's Connections profile.
Employee experience and onboarding Knowledgebase articles* Construct knowledgebase articles to help answer frequently asked questions faster and with less effort.
Employee experience and onboarding Survey questions* Get suggestions for survey questions to help drive higher response rates.
Employee experience and onboarding New Hire Onboarding Assistant** Supports new employees through their initial days, offering information on company policies, culture, and key resources.
Employee experience and onboarding Perks and Awards Analyst** Helps inform employees about available perks and awards, helping them make the most of company-provided benefits and recognition programs. Helps to provide line managers with guidance on company policies around recognitions and awards.
Employee experience and onboarding Retirement and Pensions Analyst** Helps offer advice on retirement planning, including 401(k) and pension options, supporting employees as they prepare for their post-work years.
Employee experience and onboarding Tax Withholding Guide** Supports employees with guidance through W-4 elections to help enable the withholding of the correct amount of tax, prevent surprises at tax time, and manage cash flow throughout the year.

Leverage intelligence and automation with embedded AI to support supply chain decision-making and optimize supply chain management and manufacturing processes. All delivered as standard in Oracle Fusion Cloud Supply Chain Management and Manufacturing (SCM).

Functional area Use case Business benefit
Cost management Generate accrual clearing summary* Designed to streamline the accrual clearing process when used to generate justification text for accrual clearing transactions.
Manufacturing and maintenance Generate repair suggestions from past service history* Can help improve repair process when applied to generate past repair summaries and work order repair suggestions.
Manufacturing and maintenance Generate shift summary for production supervisor* Can be applied to summarize shift highlights and key points that need attention to help improve speed and completeness of communication between shifts.
Manufacturing and maintenance Maintenance Advisor** Improves manufacturing processes via better access to information on operating procedures for operators, supervisors, and engineers.
Manufacturing and maintenance Operational Procedure Advisor** Can help improve manufacturing processes via better access to information on operating procedures.
Manufacturing and maintenance Product anomaly detection Predict asset health and communicate issues quickly to facilitate timely action. Monitor assets, fleet and manufacturing equipment to detect anomalies.
Manufacturing and maintenance Generate list of inspection characteristics* Fast-track the creation of a quality inspection plan.
Manufacturing and maintenance Generate shift notes for operator handoff* Facilitate the smooth hand off of work to the next operator.
Manufacturing and maintenance Generate repair summary* Streamline the process of repairing multiple assets on a single work order.
Order management and logistics Generate return summary* Generate text summarizing order and product specifics for the returned items.
Order management and logistics Pricing promotion summary* Enable pricing administrators to quickly summarize the promotional lines, benefits, and conditions of a given promotion.
Order management and logistics Generate sales order change comments* Allows you to respond faster to questions on order changes by generating sales order change comments.
Order management and logistics Generate sales order acknowledgement* Enables improved communications with customers by generating draft order acknowledgements and email confirmations.
Order management and logistics Claims Policy Advisor** Answers questions on an organization’s claims policies, such as documentation requirements, approval procedures, guidelines on identifying and handling potential fraud, and instructions on adhering to relevant laws, regulations, and internal controls.
Order management and logistics Customer Service Representative Advisor** Expedites answers for questions on sales order policies via natural-language interactions, referencing official company documents.
Order management and logistics Predict shipment transit lead times Predict ETA and identify at-risk shipments for customers and provide total transportation lead time when an order is placed.
Order management and logistics Predict order fulfilment cycle times Automatically calculate average order cycle times and show impact vs required ship dates.
Order management and logistics Dynamic slotting at warehouse locations Include a Market Basket Analysis as an additional putaway method to help improve dynamic slotting optimization.
Order management and logistics Predict Order Route Streamline the shipment planning process based on historical shipping patterns, significantly speeding up the transportation planning process.
Procurement Summarize supplier registration attachments* Can be applied to summarize supplier attachments to help accelerate the registration and review process.
Procurement Summarize purchase order details* Can help improve efficiency of the buying process by summarizing POs.
Procurement Generate supplier qualification questions* Can be used to fast-track the creation of supplier qualification questions.
Procurement Procurement Policy Advisor** Enables accelerated creation of PO requisitions and helps address compliance through real-time Q&A on procurement policies using natural language processing.
Procurement Spend classification Classify requisitions, purchase orders, invoices and expenses using AI for faster, more granular analysis of procurement data.
Procurement Dynamic discounting Categorize suppliers and enroll them into a dynamic discounting program where early payments are rewarded with larger trading discounts to enhance working capital and optimize ROI on cash.
Procurement Suggest requirements when conducting negotiations* Generate a list of requirements to review as part of a negotiation for more successful outcomes.
Procurement New supplier recommendations for negotiation invitation* Broaden your supplier pool through an auto-generated list of new suppliers; add them to your supply base and increase competition for your business so you can secure better deals.
Procurement Generate negotiation cover page* Simplify the creation of content used in supplier negotiation documents.
Procurement Generate negotiation messages* Create message copy for category managers, suppliers, and team members. Refine and augment messages to be more specific to the details of each negotiation.
Product lifecycle management Create item descriptions* Help customers find your products faster by auto-generating product descriptions that emphasize key features and benefits to make the customer experience clearer and more satisfying.
Quality management Description of a quality inspection plan version* Can be used to fast-track the quality inspection planning process by generating inspection plan descriptions.
Quality management Quality Inspection Advisor** Can be leveraged to help simplify compliance checks for sampling standards and inspection processes.
Sustainability Sustainability Policy Advisor** Can be applied to quickly reference company sustainability policies, goals, and strategies using natural language processing.
Supply chain planning New product introduction Forecast demand of new products by learning from the past product launches.
Supply chain planning Demand sensing Forecast demand based on a wide range of data including history, price, seasonality, intermittency, demand shocks, anomalies, and external events.
Supply chain planning Supply Chain Collaboration Advisor** Answers enterprise-specific process questions regarding submission deadlines, overcommit, and undercommit procedures and understands the impact of failures to commit.
Supply chain planning Lead time insights Cope with supply variability and improve supply planning decisions by analyzing actual supplier lead times.
Supplier management Manufacturer Onboarding Advisor** Helps eliminate manual validation and interpretation of manufacturer risk and ensure accuracy of new supplier information when onboarding.

Help identify and direct sales teams to leads and opportunities with the highest win probabilities, promote deal acceleration, and foster improved sales conversion rates. Oracle AI for Oracle Sales can deliver AI-enabled, in-the-moment automation for your sales team.

Functional area Use case Business benefit
Account intelligence and engagement Account duplicates identification model Detects duplicate accounts to help maintain database accuracy while allowing customization for better predictions.
Account intelligence and engagement Account engagement guide** Automates account planning and research by summarizing key insights across various business functions. Helps sales teams identify upsell and renewal opportunities, uncover key stakeholders, and generate sales activity overviews—allowing reps to focus on relationship-building and revenue growth.
Account intelligence and engagement Account engagement level Measures how engaged an account is based on deal activity, interactions, and sales team efforts.
Account intelligence and engagement Account summarization* Provides a complete, end-to-end view of an account, including key details from both front- and back-office systems. Enables sales teams to quickly assess account status within the customer lifecycle, confirming that they have the right context for each interaction. Available directly in Fusion Sales and Microsoft Outlook via a plugin for seamless access.
Account intelligence and engagement Similar accounts Finds companies with similar characteristics (industry, size, location) to help identify new sales prospects.
Lead and opportunity management Contact engagement level for lead and opportunity Helps sales reps gauge engagement levels to determine the right time and approach for outreach.
Lead and opportunity management Lead contact validation and recommendations Suggests new contacts based on past successful deals and level of interaction with the sales team.
Lead and opportunity management Lead conversion probability Highlights the most promising leads and opportunities while flagging deals that may need extra attention.
Lead and opportunity management Opportunity and lead activity effectiveness Identifies the most engaged leads and opportunities, allowing sales teams to tailor outreach for better results.
Lead and opportunity management Opportunity contact validation and recommendations Identifies commonly added contacts in similar opportunities, making it easier to find the right stakeholders.
Lead and opportunity management Opportunity win probability and recommended actions Predicts the likelihood of closing a deal and provides actionable insights to improve success rates.
Product and pricing optimization Pricing and discount optimization Helps maximize margins and accelerate deal closures with AI-driven discount recommendations based on probability-of-purchase models, reducing manual pricing efforts and expediting quote generation.
Product and pricing optimization Product recommendation Uses AI to suggest the best next products to cross-sell and upsell based on customer behavior.
Sales guidance and forecasting Incentive compensation plan advisor** Translates complex compensation plans into clear, easy-to-understand language. Helps sales reps understand earning potential, aligns teams with business goals, and helps keep motivation high by effectively communicating compensation strategies.
Sales guidance and forecasting Machine learning prediction framework (BYOM) Allows AI model building to create custom sales predictions tailored to business needs.
Sales guidance and forecasting Opportunity-to-quote guide** Accelerates the quoting process with AI-driven insights and automated document generation. Provides real-time account overviews, suggests optimized discount levels, and crafts professional proposals and emails—all within the tools sales teams already use. Seamlessly integrates with Oracle Fusion Cloud Order Management to keep deals moving forward.
Sales productivity and automation Activity summarization* Provides concise summaries of account activities and interactions, making it easier to stay informed.
Sales productivity and automation Appointment agenda authoring from email* Automatically generates meeting agendas from emails, saving time and helping ensure every meeting is structured and productive.
Sales productivity and automation Email response authoring* Speeds up customer communication by drafting AI-powered responses, helping sales teams reply faster and more effectively.
Sales productivity and automation Meeting notes authoring* Automatically summarizes meetings and generates action items so teams can focus on selling instead of note-taking.
Sales productivity and automation Sales call guide authoring* Uses generative AI to quickly create structured, high-quality sales call guides with optimized language and branching logic, helping reps engage customers more effectively.
Sales productivity and automation Sales call guide authoring* Uses generative AI to quickly create structured, high-quality sales call guides with optimized language and branching logic, helping reps engage customers more effectively.
Sales productivity and automation Win story authoring* Autogenerates compelling success stories to share with prospects and internal teams.

Enhance service efficiency and personalization with AI-powered support across multiple channels while optimizing productivity and customer satisfaction.

Functional area Use case Business benefit
Agent assistance and productivity Automated interview summaries* Automatically generate service interview summaries after an agent or customer completes the interview to improve record keeping.
Agent assistance and productivity Chat assistance for agents* Improves response accuracy and speed by surfacing relevant knowledge and guiding agents in real time.
Agent assistance and productivity Chat summarization* Automatically generates concise chat summaries, ensuring seamless customer interactions and agent transitions.
Agent assistance and productivity Interview authoring* Automates the creation and deployment of branching interview questions, guiding customers and agents to the right decision faster. Eliminates manual rule configuration so agents can focus on delivering consistent, high-quality service while spending more time personalizing customer interactions.
Agent assistance and productivity Support call summarization* Converts speech to text and generates AI-powered call summaries, minimizing agent effort and expediting follow-ups.
Field service optimization Predictive scheduling and routing Predictive AI and machine learning uses individual performance pattern data to optimize field service scheduling and helps service teams maximize resource efficiency at scale and get more jobs completed per day.
Field service optimization Smart assignment assistant Optimizes manual service activity scheduling by predicting and recommending the best field resource to assign to an activity.
Knowledge management AI-generated service responses* Drafts detailed responses to service requests in seconds from an existing knowledge article, reducing agent workload and response times.
Knowledge management Instant answers in search* Surfaces AI-powered question-and-answer excerpts from knowledge articles, helping users find solutions faster.
Knowledge management Knowledge authoring assistant** The Knowledge Authoring Assistant enhances service team productivity by automating the creation of new knowledge base content. It ingests relevant information from external documents or service requests, using this data to generate high-quality knowledge articles. The AI drafts content in a consistent style and tone across regions and business units, providing a unified, cohesive knowledge base. By taking over the writing process, the Assistant allows service teams to focus on higher-value tasks while ensuring timely and accurate knowledge delivery.
Knowledge management Knowledge search assistant** The Knowledge Search Assistant empowers service agents and field service engineers by providing quick, contextually relevant answers from the knowledge base. When a question is asked, the AI searches through the knowledge base and generates an accurate response, citing the specific article it came from. It also offers direct links to the full knowledge articles, enabling agents to access additional context and details as needed. This streamlines information retrieval, ensuring agents have the most up-to-date and relevant knowledge at their fingertips, enhancing response accuracy and efficiency.
Service request and case management Automated service request classification Categorizes and routes incoming service requests to the right teams for faster resolution.
Service request and case management Self-service chat agent** Resolves common inquiries like troubleshooting, order tracking, and returns without human intervention.
Service request and case management Service request resolution agent** The Service Request Resolution Agent reduces agent workload and contact center handling time by providing AI-recommended resolution steps and automatically surfacing relevant knowledge articles for incoming service requests. It empowers agents to deliver faster, accurate solutions, improving efficiency and customer satisfaction.
Service request and case management Service request summarization* Instantly summarizes service request details, helping agents quickly understand customer issues.—especially valuable in complex or long running service engagements.
Service request and case management Smart service request matching Identifies and links similar past cases, enabling agents to apply proven solutions quickly.

Unify customer data from multiple sources to create a real-time view of each customer. Marketers can leverage data-driven insights and AI to engage, convert, and nurture relationships to increase value.

Functional area Use case Business benefit
Attribution and channel strategy Campaign recommender Recommends the most effective campaigns for each customer based on past interactions.
Attribution and channel strategy Campaign revenue attribution Analyzes touchpoints to measure how marketing campaigns contribute to revenue.
Attribution and channel strategy Channel recommender Identifies the best marketing channels to engage each customer for higher conversions.
Campaign optimization Fatigue analysis Helps marketers find the right email frequency to boost engagement while avoiding customer burnout.
Campaign optimization Intelligent audience selector Automatically builds the best target audiences based on past behaviors to improve campaign performance.
Campaign optimization Program intelligent switch AI determines the best campaign, channel, and timing for each customer to increase engagement.
Campaign optimization Program simulation Provides performance estimates and comparisons to refine marketing strategies over time.
Campaign optimization Send time optimization Predicts the best time to send campaigns to maximize customer engagement and response rates.
Campaign orchestration Account intelligence Scores accounts based on engagement, helping marketers identify the most sales-ready prospects.
Content creation and optimization Email and landing page assisted authoring* Uses generative AI to quickly create personalized emails and landing pages, saving time while improving engagement.
Content creation and optimization Push title optimization Analyzes past push notification data to improve title effectiveness and engagement.
Content creation and optimization Subject line optimization Uses historical data to predict subject line performance, increasing open rates.
Content creation and optimization Subject line, SMS, push assisted authoring* AI-powered suggestions help craft compelling subject lines, SMS messages, and push notifications for better open rates.
Customer intelligence and predictive insights Account lead scoring Predicts which B2B accounts are most likely to convert, helping optimize account-based marketing (ABM) efforts.
Customer intelligence and predictive insights Churn propensity Identifies customers at risk of leaving so marketers can take action to retain them.
Customer intelligence and predictive insights Contact lead scoring Forecasts individual lead conversion likelihood to improve lead volume and speed.
Customer intelligence and predictive insights Engagement propensity Predicts how likely a customer is to engage with a campaign, improving targeting.
Customer intelligence and predictive insights Opportunity identification Scores sales opportunities based on marketing engagement, improving sales and marketing alignment.
Customer intelligence and predictive insights Predictive customer lifetime value Identifies high-value customers as well as those at-risk to churn for smarter targeting and budget allocation.
Customer intelligence and predictive insights Recency, Frequency, & Monetary (RFM) Scoring Segments customers based on purchase history for better engagement and retention.
Customer intelligence and predictive insights Repurchase propensity Predicts which customers are likely to reorder products for more targeted cross-channel engagement.
Personalization and next-best actions Next best action Recommends the most relevant next step to drive customer conversions.
Personalization and next-best actions Next best offer Uses purchase history to predict the best price customers are willing to pay, maximizing revenue.
Personalization and next-best actions Next best promotion Uses customers’ purchase history to predict the price they are willing to pay, enabling personalized pricing that boosts conversion rates and average order value.
Personalization and next-best actions Product and content recommendations Uses AI to personalize content and product suggestions, increasing engagement.
Personalization and next-best actions Product propensity Forecasts which customers are most likely to buy a product, enabling smarter marketing spend.
Personalization and next-best actions Real-time predictions Forecasts customer behavior instantly, allowing marketers to take immediate action.

See GenAI in action in Oracle Fusion Cloud Applications

PLM Item Description Generation

Learn how generative AI in Oracle Product Lifecycle Management helps busy product managers create SEO friendly product descriptions.

CX Cloud Service request

See how GenAI embedded in Oracle Fusion Cloud Service can help boost customer satisfaction, accelerate issue resolution, and increase agent efficiency.

ERP project planning

See how AI-powered project planning in Oracle Fusion Cloud ERP helps a project manager use GenAI to quickly assemble project plans that balance customer requirements with resource, risk, and budget concerns.

EPM narrative reporting

Watch a finance director use GenAI narrative reporting in Oracle Fusion Cloud EPM to explain the impacts of a supply shortage in a quarterly roll-forward report. See how GenAI helps provide insights, draft descriptions, and create visuals, saving time and improving accuracy.

CX Knowledge Article Authoring

Using generative AI embedded in Oracle Service to create knowledge articles minimizes the burden on service and product teams who find crafting these assets time-consuming and helps build a repository of valuable tribal knowledge to help customers and agents resolve issues faster.

HCM candidate experience

See how embedded GenAI in Oracle Fusion Cloud HCM can help job seekers find a great fit. By simply uploading a resume, candidates get matched with openings based on their specific experiences and skills.

HCM performance review

See how GenAI embedded in Oracle Fusion Cloud HCM can help managers with employee performance reviews. GenAI creates a synopsis of peer feedback and summarizes overall performance in just a few seconds.

HCM job post authoring

Watch how GenAI in Oracle Fusion Cloud HCM helps a busy manager create a job description for a junior position on her team. AI effortlessly drafts job description sections in seconds and optimizes the posting for keyword searches and applicant tracking systems.

Oracle TV CloudWorld 2024: Introducing Oracle Intelligent AI Agents

Chris Leone, Oracle EVP and GM of human capital management and supply chain management, joins Oracle TV to share the latest innovations with Oracle's intelligent AI agents and discuss the challenges they're helping solve for our customers.

Oracle AI for Fusion Applications—key benefits

  • AI built for business

    Oracle has decades of experience building AI-powered features into software that powers enterprises and solves real-world problems. We have a proven and deliberate approach to AI, putting customer data security and privacy first. Our AI features deliver intelligence, but not decision-making. AI empowers people to work smarter and be more productive—but the human is always in the driver’s seat.

  • Robust performance with the backing of Oracle Cloud Infrastructure

    Built to run complex AI workloads, OCI delivers the highest performance and lowest cost GPU cluster technology and the highest bandwidth RDMA network in the cloud. All of this means we have the compute power to ensure low latency and solid performance, especially in an era where larger, more powerful AI models demand significant resources.

  • AI delivered where work gets done

    With AI built natively into Fusion Applications, actionable insights, timely predictions, and time-saving automation are surfaced seamlessly in the flow of work. No cumbersome implementations or tricky integrations to manage. From day one, you get value as well as a built-in, continuous learning loop to improve performance over time.

  • Feedback from thousands of customers to power innovation

    Thousands of companies across all industries and domains use Oracle software daily. This creates a powerful feedback loop to enable our teams to innovate quickly, improve AI capabilities, deliver generative AI done right, and bring best-in-class enterprise AI to market.

Get started with Oracle AI for Fusion Cloud Applications

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