We are an award-winning global agency devoted to helping you create effective omnichannel marketing campaigns, employee communications, sales materials, and other experiences—whether you’re using Oracle Applications or third-party technology.
With an average tenure of more than 10 years, our creatives, strategists, data scientists, and technologists have the skills and industry experience to help you create high-performing content, find the critical insights hidden in your data, and better leverage your platform investments. Together, we can foster stronger, longer-lasting relationships with every customer, employee, and partner you reach.
Since the mid-2000s, we’ve offered deep expertise in email marketing, including design, copywriting, coding, deployment, strategy, and deliverability. However, over the past decade, we've done more and more work for our customers in other channels, including web, loyalty, SMS, mobile push, browser push, social, and even direct mail. Today, all this channel work is increasingly being unified, coordinated, and orchestrated together to create both a critical mass of messaging across channels and coordinated omnichannel journeys.
Our roots are in serving customers using Oracle’s B2C marketing platform Responsys and its B2B platform Eloqua, we've branched out to support more platforms. Nowadays, we’ve expanded to help customers using our customer data platform Unity and real-time targeting engine Infinity Behavioral Intelligence, as well as Oracle Fusion Applications across marketing, sales, service, CX analytics, human capital management, supply chain management, and more.
And while we remain experts in Oracle technology, we’re increasingly doing more work with brands that aren’t on any of those platforms. So, no matter what you’re using to send your digital marketing campaigns or create digital touchpoints, Oracle Digital Experience Agency can help maximize your investment and create award-winning and heart-winning brand experiences.
—Chad S. White, Head of Research, Oracle Marketing Consulting
Sadly, brands have faced an increasing number of circumstances in which they’ve decided it was in their best interest to cancel or delay their digital marketing campaigns, either on a national or regional basis. At the same time, in the heat of the moment, some brands have failed to pause their campaigns and faced allegations of insensitivity, suffered brand damage, and audience losses.
To increase your chances of responding in a way that’s most appropriate for your brand, your company should agree on the circumstances that would typically lead it to take action before you’re faced with them for real. You’ll still be forced to make a quick decision about what to do, but you’ll deliberate less because you will have clarified your corporate values and risk tolerances.
Read the full article
Subscribe to our twice-monthly newsletter for news, trends, and events, curated by the experts at Oracle Digital Experience Agency.
—Director, CRM Strategy, Major Retailer
—Program Manager, Online Travel Agency
—VP Retention Marketing, Major Retailer