Consumer Packaged Goods

Explore our consumer packaged goods solutions

• Supply chain management

  • Procurement

    Automate business processes, enable strategic sourcing, improve supplier relationship management, and simplify buying to help lower risk, improve savings, and generate greater profitability.

  • Supply chain planning

    Get better results faster by managing your supply chain planning end to end in the cloud. Effortlessly combine demand insights, supply constraints, and stakeholder input, and apply built-in machine learning to help improve profitability while accelerating customer service.

  • Inventory management

    Manage costs and stay on track to reach revenue goals by precisely determining the required inventory investments across stocking locations, helping achieve targeted service levels, meet customer demand, and deliver customer satisfaction.

  • Order management

    Gain visibility and improve coordination across channels and fulfillment sources, facilitate rapid order execution, and integrate the customer experience for excellent service and improved margins.

  • Logistics

    Seamlessly manage sustainable transportation, global trade, and distribution processes to maximize perfect order fulfillment and minimize logistics costs while adapting to business disruptions and changes in your supply chain.

  • Maintenance

    Increase reliability and uptime while reducing overall maintenance costs with a connected smart maintenance management solution powered by advanced technologies.

  Resources

  • Video: Watch the intelligent product tracking video (1:31)
  • Video: Watch how the Wonderful Company drives better visibility (:58)
• Human capital management

  • Supply chain management and HR

    Improve customer satisfaction with a unified SCM and HR solution. Provide visibility across your supply and demand plans with a connected, cross-functional view of the business.

  • Finance and HR

    Efficiently collaborate and plan with confidence that the information shared is consistent and accurate. Prepackaged real-time analytics help teams make strategic decisions and improve business agility amid urgent change.

  • Talent management

    Attract and retain the right talent. Deliver remarkable candidate experiences, drive internal mobility, and make smarter hiring decisions.

  • Payroll

    Support global payroll with accuracy and leverage predefined integrations with your payroll providers, reducing complexity and cost.

  • Workforce management

    Create flexible workforce plans and “what-if” modeling to adapt to changing environments and understand the impact of staffing decisions.

  • AI

    Leverage generative AI in Oracle Cloud HCM to help improve candidate experiences, support employee engagement, and guide employees through workflows.

  Resources

  • Explore Oracle Workforce Management (PDF)
  • Give workers GenAI assistance to help boost productivity (PDF)
• AI and analytics

  • Generative AI agents

    Expedite call center optimization to help increase customer satisfaction through more accurate responses and a higher volume of query resolution. Using revenue intelligence, understand customer purchase history and trends by asking natural language questions instead of running reports.

  • Generative AI service

    Draft marketing copy, emails, blog posts, product descriptions, and more. Search call transcripts, internal knowledge sources, and other large corpuses of data to answer questions from users.

  • Fusion Data Intelligence

    Bring together business data, ready-to-use analytics, and prebuilt AI and machine learning (ML) models to deliver deeper insights and accelerate the decision-making process into actionable results.

  • Analytics platform

    Embedded ML and natural language processing technologies help increase productivity and build an analytics-driven culture in organizations.

  Resources

  • Explore how Oracle’s AI technology can improve productivity, detect fraud, and increase sales
  • Explore the benefits of AI in the supply chain
• Sales and marketing solutions

  • Unity customer data platform

    Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer.

  • Smart segmentation

    Drive engagement and loyalty with intelligent segmentation. Gather customer intelligence in real time to inform consistent, relevant, and personalized experiences.

  • B2B marketing

    Create targeted, cross-channel marketing campaigns; optimize lead generation activities; personalize communications; and automate marketing activities. Use real-time, data-driven insights to engage, convert, and nurture buyer relationships to increase sales.

  • B2C marketing

    Design and launch contextually relevant digital marketing campaigns at scale that enhance the customer experience and maintain context across the entire customer journey.

  • Advertising

    Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions.

  • Customer loyalty

    Connect your largest and most valuable customers with loyalty and reward programs targeted to them.

  Resources

  • Video: Get to know your customer with our data platform (2:20)
  • How to add value to the customer relationship and build trust (PDF)
  • Reach your full revenue potential
• Perfect delivery—order fulfillment

  • Warehouse management

    Transform warehouse operations to meet the challenges of today’s demand-driven marketplace, managing complex fulfillment operations and gaining total inventory visibility—from the distribution center to the store shelf.

  • Transportation management

    Manage transportation activity throughout your supply chain with a single platform that combines ease of use with industry-leading capabilities, helping reduce freight costs and optimize service levels.

  • Logistics network modeling

    Perform what-if scenario modeling to optimize your transportation network, considering the time and cost impacts of proposed changes and easily deploying the best option.

  • Omnichannel order management

    Adapt to changing market needs by easily configuring your own unique processes for innovating and making modifications. Make better decisions through end-to-end visibility and analytics on orders, inventory, shipments, supply, and invoices.

  Resources

  • Learn more about perfect delivery
• Product manufacturing

  • Discrete manufacturing

    Streamline your production cycle and manage operations more efficiently. Predict potential issues and take corrective actions throughout the manufacturing lifecycle.

  • Process manufacturing

    Effectively monitor batch manufacturing costs and variances by plant and determine the root causes for cost variances.

  • Product lifecycle management

    Accelerate innovation and new product introductions by efficiently managing items, parts, products, documents, requirements, engineering change orders, and quality workflows across globalized supply chains.

  • Mixed-mode manufacturing

    Execute production based on make to stock, make to order, configure to order, engineer to order, or make to project.

  • Connected factory

    Use IoT applications to improve efficiency, increase supply chain visibility, and launch new business models, helping boost revenue.

  Resources

  • Video: Learn about Oracle smart manufacturing (2:38)
  • IndustryWeek: Top Ten Best Practices to Drive Your Competitive Edge in CPG Manufacturing (PDF)
  • IndustryWeek: How the Right Mix of Technology and Strategy Puts CPG Manufacturers on Top
• Sustainability

  • EPM for sustainability

    Improve environmental, social, and governance reporting with a comprehensive performance management solution that provides transparency to stakeholders and regulators.

  Resources

  • On-demand demo: Achieve sustainability goals

  • Sustainable supply chain

    Design environmentally friendly products, source materials responsibly, and manufacture and transport products in a sustainable way. Maintain visibility into the end-to-end supply chain, including how responsibly products and materials are sourced, produced, shipped, and distributed.

  • Fusion Cloud Sustainability (PDF)

    Under development: a solution integrated with Fusion applications to support decisions that drive progress toward environmental, social, and governance goals.

• Enterprise resource planning

  • Financials

    Gain a complete view of real-time financial data and adopt a multidimensional reporting platform from stores to the central office. Simplify the process of transferring data from dispersed stores to the general ledger.

  • Procurement

    Improve supplier performance and value by systematically qualifying and managing suppliers, collaborating with them, and swiftly completing contracts and payments.

  • Revenue recognition

    Manage compliance with ASC 606 and IFRS 15 for customer incentives, such as coupons and rebates, loyalty programs, and gift cards.

  • Enterprise performance management

    Optimize your omnichannel retail strategies. Use enterprise planning capital and strategic modeling solutions to determine how to allocate CapEx funds.

  • ERP analytics

    Evaluate your channels’ profitability by various performance metrics, including revenue, cost of goods sold, gross margin, and net margin.

• Cloud infrastructure

  • Migrating applications

    Merchandising is essential to business growth and daily operations. Bring enterprise applications to the cloud to improve performance, reliability, speed, and security. With full production in the cloud, retailers can maintain real-time inventory visibility and expedite intraday sales batch performance.

  Resources

  • Learn about ISV partners running on OCI

  • Migrating databases

    CPG companies require resilient, scalable databases to consistently process transactions and support highly available applications. Deliver an always-on, low-latency customer experience during peak shopping with Oracle Exadata Database Service. Run Oracle Autonomous Database for transaction processing and data warehousing. Seamlessly move the most demanding databases to the cloud with no changes to applications.

  • Cloud deployment models

    CPG companies can support distributed application workloads using OCI FastConnect to connect on-premises locations or other public clouds directly to OCI through dedicated, private, low-latency connections. Data residency requirements can be addressed with OCI Dedicated Region or Oracle Exadata Cloud@Customer.