Motel 6 helps franchisees keep the light on with Oracle Analytics

G6 Hospitality, which operates the Motel 6 and Studio 6 brands in North America, established its IT foundation by moving its suite of on-premises Oracle E-Business Suite financial applications to Oracle Cloud Infrastructure (OCI), optimizing costs and allowing the company to scale more easily. But the big move came when G6 engaged with Oracle partner Perficient to implement Oracle E-Business Suite Analytics Cloud Accelerator, a prebuilt solution powered by Oracle Analytics Cloud and Oracle Autonomous Data Warehouse that enables its finance staff to run hundreds of prebuilt KPIs, dashboards, and reports.

A key driver of the migration was the need to increase the velocity, accuracy, and ease of reporting. For example, G6 recognizes revenue only when it gets paid by franchisees. Bills are generated by pulling together occupancy data and other information from a third-party property management system and CRM platform into a custom schema, where it can be used by Oracle E-Business Suite, analytics, and reporting applications.

“We used to have significant latency issues in bringing data from source systems to the reporting systems,” says Brijesh Ravindran, vice president of IT engineering and architecture at G6 Hospitality. “The financial data pull from E-Business Suite was taking 10 to 12 hours to run overnight. As a result, business teams were waiting until Tuesday to see Monday’s data.”

After moving to Oracle Cloud, those workloads ran in 40 minutes, giving the G6 team near real-time access to everything that impacts billing. Billing accuracy has improved, resulting in decreased franchise disputes, says Shashank Jain, CTO of G6 Hospitality.

“Our finance staff and employees who interact with our franchisees can now drill down into any data point using Oracle Analytics’ interactive dashboards and ad hoc reporting,” Jain says. “It helps them with faster reconciliation and address any franchisee concerns more quickly.”

Just getting started

Teams at G6 Hospitality are steadily expanding the number of data sources they tap, overlaying operational and performance metrics on top of valuable information on customer demographics and industry trends.

They’re also building additional self-service dashboards and reporting capabilities and laying the groundwork to connect G6 Hospitality’s Amazon Web Services data to Oracle Autonomous Data Warehouse. The result? For starters, a better understanding of how to attract more customers, mostly by optimizing advertising and SEO spending, and deeper insights to advise franchisees on how to optimize their operations and performance.

Teams at G6 Hospitality want to ultimately use OCI’s AI-based Oracle Digital Assistant and the natural language queries it allows to put even more powerful information at the fingertips of executive leadership.

“Imagine the COO picking up their phone and asking the digital assistant: ‘What was occupancy in the Northwest region last night?’ and immediately getting an answer. That’s one of those things that gives you chills,” Ravindran says.

Moving ‘the big rocks’

Motel 6, with its 1,500 locations across the US and Canada, and its sister chain, Studio 6, were ranked among the top 50 franchise operators in the 2024 Entrepreneur Franchise 500 ranking. Global travel tech company OYO recently acquired G6 Hospitality from Blackstone Real Estate for $525 million.

By moving to Oracle Cloud, Jain says, G6 has eliminated the need to take its systems offline for updates, patching, and maintenance; it has cut its software license fees by 36%; and it has gained the ability to scale its computing resources up and down based on demand.

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