Badger Infrastructure Solutions boosts service and revenue with Oracle Cloud CX

Founded in 1992 and headquartered in Calgary, Alberta, Badger Infrastructure Solutions is a publicly traded environmental services company, specializing in soil excavation. Badger is a leading provider of non-destructive hydrovac excavation services for the oil and gas, power, municipal, transportation, industrial, and commercial construction industries. The company builds its own custom hydrovac trucks that use integrated high-pressure water and vacuum systems mounted on a truck chassis to safely expose buried infrastructure or to prepare an area for future work.

Until 2019, Badger was operating with legacy systems and manual processes that impeded the company’s ability to scale. Many of its offices were run separately and with siloed communications, which created limited visibility among branches and difficulties for its dispatch team. Badger wanted to improve its dispatch processes, as well as modernize and centralize its accounting systems to gain more insights into its financial position and profitability.

Badger turned to Oracle Fusion Cloud Enterprise Resource Planning (ERP) and CX applications to help it decrease costs, increase efficiency, improve the customer experience, and provide insights across the business.

The company chose Oracle Sales, Service, and Field Service because the cloud applications, which are part of the Oracle CX suite, could help the company to scale and execute its growth plan. The Oracle CX applications gave Badger one source of customer information to provide better service. Badger also uses Oracle Fusion Cloud ERP and Oracle Fusion Data Intelligence for financial management, so it valued having one integrated suite of applications for financial, customer service, and support data.

Soon after Badger completed its digital transformation with Oracle Sales, Oracle Service, and Oracle Field Service, the company achieved a 30% reduction in operational work, a 60% reduction in credit and rebills, and significantly reduced accounts receivable aging. Oracle Field Service is also boosting core revenue for Badger’s overall business model thanks to higher utilization and other efficiency gains.

The Oracle CX applications together help Badger to improve employee and customer experience. The company has been able to shift its focus to improving service engagements and customer satisfaction, rather than managing processes and systems. Also, using Oracle CX and Oracle Fusion Cloud ERP together gives Badger one trusted source for accurate and up-to-date customer and operational data. “We are now able to get all the data in one single place and make timely decisions on a daily basis, such as getting the daily revenue by branch to the branch manager every morning so that he or she can see the data, make decisions, move forward and pivot to the next thing they have to do,” Atluri said.

With Oracle Cloud Applications in place, Badger is looking to double its revenue in the next two years. The company also has plans to use AI capabilities in Oracle CX to help build predictive analytics

Badger worked on its implementation with multiple partners based on the type of modules the company was putting in place. Badger found experts in these areas through the Oracle Partner Network.