FlexPay turns to Oracle Eloqua for a seamless account-based customer experience
Payment recovery leader adopts Oracle Eloqua to expand its services with existing customers and help boost profitability.
“Oracle Eloqua's sophisticated account-based marketing and flexible lead management capabilities empower us to engage with key buying group members across channels with precision. Oracle Eloqua has been instrumental in aligning with our sales team and generating opportunities from new as well as our known audience.”
FlexPay, a pioneer in AI-powered payment recovery solutions, helps businesses recover failed card payments from subscribers and prevent customer churn. The company needed to ensure its marketing-driven customer engagement efforts translated into actionable sales opportunities. Unlike other marketing automation applications with rigid CRM synchronization rules, Oracle Eloqua Marketing Automation provides full control and visibility into marketing-generated leads. After implementing Oracle Eloqua, FlexPay was able to track all customer touch points, including email opens, form downloads, and social media interactions, and share them with sellers for timely and effective follow-up. As a result, no potential opportunities were left unattended, and customers enjoyed a seamless experience from both marketing and sales.