Meridianbet gains insights into customer data with Oracle Marketing and Sales

The sports betting group uses Oracle Marketing and Sales to better track customer interactions while improving predictive analytics capabilities.

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By using Oracle Unity to capture detailed customer behavior and combining it with Infinity IQ and Responsys, we’ve completely changed how we connect with our players. Real-time, personalized messaging has made our campaigns more effective and boosted both engagement and player satisfaction.

Marija TeodosicCOO, Meridianbet

Meridianbet, part of the Golden Matrix Group, is a global provider of sports betting and gaming solutions, with B2C and B2B channels across Europe, Africa, and South America. Unsatisfied with its vendors, the company wanted to better use data to engage its target audience through personalization and identify growth opportunities. Meridianbet implemented Oracle Marketing and Oracle Sales due to Oracle’s approach to data and customer engagement technology, as well as the opportunity to take advantage of Oracle Consulting’s True Cloud Method for implementation success. With Oracle, Meridianbet targeted specific customer demographics and used real-time data for personalization. In addition, Meridianbet improved its automation and predictive analytics capabilities, allowing the business to more easily anticipate needs and adapt its marketing efforts.

Published:January 24, 2025