OUTRIGGER increases bookings with Oracle Responsys Campaign Management
OUTRIGGER Hospitality Group sees a 10X increase in open rates using Oracle Responsys for personalized promotional campaigns.
“Oracle Digital Experience Agency has been an exceptional partner. The team quickly aligned with our requirements and messaging strategy to develop beautifully crafted campaigns that resonate with our audience and deliver on KPIs. Their expertise in both email and the Oracle Responsys Campaign Management platform allowed us to create a dynamic modular cart abandon program that is engaging and authentic to our brand.”
OUTRIGGER Resorts & Hotels operates properties throughout the Hawaiian Islands, Asia-Pacific, and Indian Ocean. Its guiding philosophy “The OUTRIGGER Way” connects three core elements of the hospitality industry: host, guest, and place, deepening the understanding and appreciation of local host culture. The company’s distinct hospitality style is recognized across the globe. Because guests face multiple barriers when booking travel and can be overwhelmed with choices, OUTRIGGER approached Oracle Digital Experience Agency to take advantage of its expertise in personalized emails and the Oracle Responsys Campaign Management platform. The new program increased conversions and boosted bookings to company properties. Since the deployment, OUTRIGGER experienced a 3.5X lift in open rates and over a 10X increase in click-through rates.