Promata creates new marketing solution using Oracle Autonomous Database on OCI
The tech firm quickly and securely develops new advertising application with a combination of Oracle Autonomous Database, APEX, and Data Safe.
“We recognized the importance of diversifying our client base and expanding beyond a single industry. With OCI’s Autonomous Database and APEX, we can respond to customer demands more quickly with new innovative products, deliver projects on time, scale capacity based on need, and drive cost savings with automation.”
Promata, an independent software vendor, provides marketing and sales solutions primarily for the automotive industry. When one of its customers wanted an application to manage advertising budgets, Promata leaders realized that they would need to build a new product. As a long-time Oracle Database customer, the company chose Oracle Autonomous Database to handle growing data volumes and user demands, reduce management efforts, and improve security, scalability, and performance. Because Oracle Autonomous Database has a built-in low-code application development framework, Oracle APEX, Promata saw faster development cycles and increased developer productivity with little training time. Additionally, Oracle Data Safe, an autonomous database option, helped staff to manage data sensitivity and evaluate risks. Overall, the adoption of Oracle Cloud Infrastructure (OCI) with Autonomous Database improved security with monitoring controls to help meet compliance requirements, enhanced efficiency, and boosted business growth.