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Oracle Customer Success—Wargaming
Wargaming Creates Complex Analytical Models in Minutes Instead of Hours to Ensure Superior Gaming Experiences for More Than 110-Million Players
ShareOracle Big Data Appliance gives us unprecedented insight into game, business, and market health. The possibilities are endless with this highly extensible solution that enables us to gather, analyze, and use data, including social-media data, in ways that were simply not possible before.
— Craig Fryar, Head of Wargaming Business Intelligence, Wargaming
Wargaming.net is an award-winning, online game developer and publisher, and one of the leaders in the free-to-play, massively multiplayer online (MMO) game market. The company was established in 1998 as a game development studio focused primarily on military games. Over the next 10 years, the company shipped a number of hardcore real-time strategy and turn-based strategy projects, including the highly acclaimed Massive Assault series.
The year 2010 marked the true turning point for Wargaming. The company had transformed itself from a developer of real-time strategies into one centered around MMO games. Its World of Tanks took the MMO genre by storm, offering a combination of AAA+ quality, simple controls; a unique setting; and deeply tactical and strategic game play. The release of World of Tanks also marked Wargaming’s transition into a fully independent publisher, followed by the announcement of two new free-to-play projects: flight combat action World of Warplanes and naval combat simulation World of Warships.
Business Challenge
- Implement a scalable and flexible data warehouse that optimizes video game information processing, allowing Wargaming to turn telemetry from more than 110 million players into actionable business intelligence that the company can translate into positive enhancements to its games—improving the player experience
- Support growing player volume without bottlenecks or downtime, enabling developers and publishers to continue to build market-leading video games
- Expand insight into game health, market health, and business health with the goal of increasing player enjoyment and overall company success
Results
- Deployed Oracle Big Data Appliance to capture, store, organize, and analyze more than 40 TB of video-game-related information to ensure optimal online game play for Wargaming’s more than 110 million players
- Enabled the company to complete the run of a complex predictive analytics model in just three minutes on Oracle Database Appliance using Oracle Advanced Analytics—compared to the legacy environment in which the model required more than six hours to generate on a high-powered desktop machine
- Improved the gaming experience by, for example, examining metrics, such as progression rates or player achievements, ultimately helping designers to make a more balanced gaming experience
- Enabled Wargaming developers to easily dig deeper into its World of Tanks map balance by translating player movements and actions into a heat map of the battlefield to analyze player experience and validate if the levels are being played as designed and intended
- Used heat-map capabilities to identify in just a few hours where users were experiencing difficulty in completing a tutorial for a new version of the game—quickly resolving an issue that the design team had been investigating for weeks
- Expanded insight into business health with increased intelligence on customer acquisition and loyalty as well as identifying potential monetization opportunities
- Provided full-spectrum analytics by providing a complete picture of market health, using capabilities to collect, store, and analyze social-media-site text and sentiment data from multiple sources—Facebook, Twitter, YouTube posts, blogs, and more—to understand what players are thinking, feeling, and saying about the game, the company, new features, marketing promotions, and public relations messaging
- Accelerated return on investment with the Oracle-based solution, leveraging and optimizing existing in-house and regional expertise on Oracle technology, ensuring the availability of a robust external talent pool as the company’s data needs expand
- Used Oracle Big Data Connectors to move selected data seamlessly and efficiently from Oracle Big Data Appliance to Oracle Database Appliance for advanced analytics, including Oracle’s Advanced Analytics R Enterprise and Data Mining tools
In launching business intelligence at Wargaming, our plan was to embed a network of analysts across the company to assist local management as well as our teams for design, development, and marketing with advanced analytics. We started by mapping our requirements to various options, and Oracle emerged as the frontrunner because of its proposed architecture plus its global presence and strength. Oracle Big Data Appliance was especially attractive because of its extensibility, and by using Oracle Big Data Connectors, we could move data seamlessly between Oracle Big Data Appliance and Oracle Database Appliance, which supports high throughput and low latency.
— Craig Fryar, Head of Wargaming Business Intelligence, Wargaming
Execution
“We were the first company to install the Hadoop-powered Oracle Big Data Appliance in Europe, and we received strong support from Oracle’s local and field architecture and engineering experts,” Fryar said.
Published: Jan 22, 2015