Customer Experience (CX)

Make every customer interaction matter by connecting all your business data across marketing, sales, and service. Oracle Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.

What is Oracle CX

Watch an overview of Oracle CX (2:13)

Explore Oracle Customer Experience (CX)

Orchestrate smart, cross-channel marketing for B2B and B2C

Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.

Products

Learn more about Oracle Cloud CX

Why choose Oracle Customer Experience (CX)?

01Connect your CRM and back-office systems

Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.

Hear Larry Ellison address front- and back-office integration (2:18)

02Power real-time customer experiences (CX)

Deliver tailored CX based on your customers' online behavior, in real time. Oracle CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moments that matter. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention and everything in between.

03Use data to understand your customers

Gather customer data points to streamline advertising efforts and create a single, 360-degree customer profile so every customer touchpoint is personalized. Optimize all campaigns and interactions in real time to ensure success. Oracle’s been helping companies drive business value from data for more than 40 years. It’s in our DNA.

Know your customers with Oracle Unity (2:20)

Oracle CX customer successes

View more customer successes

Learn why leading companies across all industries use Oracle CX to sell more, provide better service, and retain more customers.

Mazda Europe

Customer highlight

Mazda Europe improves CX by personalizing each customer’s journey

“We wanted to get into personalization, and we wanted to go cross-channel and join up more datasets. With Oracle Unity Customer Data Platform, we’re able to develop much more sophisticated communication journeys, linking up the various channels, offering the consumer a much more personalized message.”

—Simon Haines, Director, Digital Consumer Engagement & Media Strategy, Mazda Europe

November 8, 2023

Generative AI is changing Customer Experience (CX) for good (and for the better)

Rick Shimko, Product Marketing Director

As this year unfolds, it’s abundantly clear that Artificial Intelligence (AI) has taken center stage in discussions about CX. This massive leap in technology, with a flood of product innovations, fresh ideas, and inspiring successes gives us all an invigorated sense of excitement for the future. This excitement isn't just about the solutions we're crafting to enhance customer experiences, but also about the evolving landscape of customer-facing roles.

Read the complete post

Resources

Release Readiness

Best practices and resources

Find best practices and useful resources that can help you make the most of your CX products. Whether you’re a new customer or are looking for ways to optimize or expand your implementation, you can find what you need.

The Oracle Playbook series

We've compiled the secrets to our people, process, and systems strategy. And we want to share them with you.