Oracle Unity Customer Data Platform transforms enterprise-wide customer data into actionable, trusted, and AI-enabled customer profiles. With complete and unified data, enterprises can create and activate audiences, generate more conversation-ready opportunities, personalize experiences, uncover insights, and optimize service operations.
Master customer data platforms in 60 minutes— from basics to best practices.
Find out why Oracle is the only Leader.
Check out our on-demand webinars to prepare for the future of marketing.
Unify data from across the enterprise and organize it in the context of your customer.
Resolve identities across devices, channels, domains, and more. Use advanced privacy and identity controls to build a unified, accessible profile.
Enrich your customer profiles with more than 50 prebuilt intelligent attributes, integrations to third-party sources, or customized attributes based on your data model and business needs.
Organize and maintain data quality by consolidating all your data, including real-time behavioral signals, into a single repository. Unity Customer Data Platform cleanses and prepares that data so it can be used across the enterprise.
Discover the cost savings and business benefits enabled by Oracle Unity Customer Data Platform.
Find out if your organization is ready for a customer data platform.
Find out why Oracle is a Leader in CDPs for the financial services industry.
Explore how a complete customer view helps service agents provide the suggestions and guidance perfect for each customer.
See how to bring together all data sources to create audience segments, compare metrics, and meet your campaign goals—all without IT support.
Discover how to stream and unify real-time data from your website, apps, and Internet of Things (IoT) devices and develop a single master record for each customer.
When Mazda Europe wanted to know more about their customers across their various data sources, they begun looking for a CDP. See the benefits they received, including improved speed and increased lead submissions, as they implemented Oracle Unity Customer Data Platform.
Learn why companies across all industries use Oracle Unity CDP to deliver timely, personalized, and multichannel customer experiences. Click the logos to learn more.
Unify crucial customer data from anywhere in the enterprise, run AI/ML models with complete customer context, and deliver highly personalized experiences across your customer marketing, sales, service, analytics, commerce, and more.
Quickly realize the full value of Oracle Unity with its prebuilt operational and industry data models, which are carefully curated with attributes, targeting, and personalization strategies to get the most out of this open and extensible platform.
Go beyond simply knowing your customers. Use the power of AI—built natively into the platform—to drive the next best offers/actions, propensity modeling, intelligent scoring, real-time recommendations, and more.
Uncover new insights and deliver consistent experiences throughout the customer lifecycle by drawing on data from across your organization — marketing, sales, service, analytics, data warehouse, ERP, and any other technologies.
Seamlessly align your marketing and sales efforts through unified data insights and streamlined collaboration, resulting in more effective targeting and conversion strategies.
Get up to speed on the latest releases of Oracle Unity Customer Data Platform and ensure that your upgrade is successful. Review the latest features including innovations, capability overviews, business benefits, setup considerations, and usage tips.
Real-time personalization
Sales Force Automation
B2B marketing automation
B2C campaign management