Leverage AI-powered efficiency and an intuitive UI to unlock agility with Oracle Eloqua Marketing Automation. Create intelligent, precise cross-channel campaigns and unify your revenue teams to seamlessly guide customer journey progression and generate conversation-ready sales opportunities.
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Combine behavioral and firmographic data from various sources to build, filter, and segment audiences for precise targeting based on specific attributes and interests.
Design and create progressive forms and dynamic emails and landing pages to engage with your customers and adapt to their evolving interests in real time.
Easily create multistep or simple campaigns in minutes using an intuitive drag-and-drop interface that spans multiple channels, including email, native SMS messaging, display search, web, video, social, etc.
Save time by using Eloqua’s Program Canvas to automate repetitive manual tasks. Simplify and extend your data workflows with program triggers such as changing lead scores or gaining new contacts.
Leverage AI to efficiently select the right audiences, quickly create personalized campaign assets, engage customers intelligently with relevant emails at the right time, and deliver the best customer experiences possible.
Launch high-impact campaigns to convert prospects into loyal customers at scale.
Cultivate lasting relationships and drive repeat business through cross-sell and upsell.
Engage buying groups and align with sales teams on shared revenue goals.
Align and inform employees with impactful messages to drive business results.
Eloqua excels in handling massive data volumes while enabling peak performance with enterprise-grade performance and security. Data is securely stored and processed on Oracle Cloud Infrastructure, providing quick access and robust security.
With more than 500 prebuilt integrations, Eloqua seamlessly plugs into your tech stack. The Marketing AppCloud offers adaptability for current and future business models, allowing for easy configuration without IT support.
Eloqua provides an exceptional user experience with its intuitive drag-and-drop interface. Guided workflows for simple and advanced campaigns make execution user-friendly for nontechnical users. Advanced AI capabilities further enhance marketing efficiency and team productivity.
Eloqua is natively integrated with the Oracle CX suite and extended ecosystem, supporting a connected customer experience across marketing, sales, and service. This integration facilitates cross-team collaboration through shared data infrastructure and streamlined workflows.
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Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 20 September 2023, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin
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