Oracle Eloqua Marketing Automation

Leverage AI-powered efficiency and an intuitive UI to unlock agility with Oracle Eloqua Marketing Automation. Create intelligent, precise cross-channel campaigns and unify your revenue teams to seamlessly guide customer journey progression and generate conversation-ready sales opportunities.

Oracle Eloqua Marketing Automation Product Tour
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Explore Eloqua features and capabilities

Orchestrate personalized campaigns across channels at scale

Segment and target with precision

Combine behavioral and firmographic data from various sources to build, filter, and segment audiences for precise targeting based on specific attributes and interests.

Create campaign assets and dynamic content

Design and create progressive forms and dynamic emails and landing pages to engage with your customers and adapt to their evolving interests in real time.

Deploy campaigns across multiple channels

Easily create multistep or simple campaigns in minutes using an intuitive drag-and-drop interface that spans multiple channels, including email, native SMS messaging, display search, web, video, social, etc.

Simplify campaign management

Save time by using Eloqua’s Program Canvas to automate repetitive manual tasks. Simplify and extend your data workflows with program triggers such as changing lead scores or gaining new contacts.

Improve productivity and efficiency with advanced intelligence

Leverage AI to efficiently select the right audiences, quickly create personalized campaign assets, engage customers intelligently with relevant emails at the right time, and deliver the best customer experiences possible.


Key use cases for Oracle Eloqua Marketing Automation

  • Customer acquisition

    Launch high-impact campaigns to convert prospects into loyal customers at scale.

  • Customer retention

    Cultivate lasting relationships and drive repeat business through cross-sell and upsell.

  • Account-based marketing

    Engage buying groups and align with sales teams on shared revenue goals.

  • Employee communication

    Align and inform employees with impactful messages to drive business results.

Why choose Oracle Eloqua

  • Scalability and security

    Eloqua excels in handling massive data volumes while enabling peak performance with enterprise-grade performance and security. Data is securely stored and processed on Oracle Cloud Infrastructure, providing quick access and robust security.

  • Integrations and extensibility

    With more than 500 prebuilt integrations, Eloqua seamlessly plugs into your tech stack. The Marketing AppCloud offers adaptability for current and future business models, allowing for easy configuration without IT support.

  • Efficiency with modern UI and AI

    Eloqua provides an exceptional user experience with its intuitive drag-and-drop interface. Guided workflows for simple and advanced campaigns make execution user-friendly for nontechnical users. Advanced AI capabilities further enhance marketing efficiency and team productivity.

  • Connected customer experience across CX

    Eloqua is natively integrated with the Oracle CX suite and extended ecosystem, supporting a connected customer experience across marketing, sales, and service. This integration facilitates cross-team collaboration through shared data infrastructure and streamlined workflows.

Product Tour—Oracle Eloqua Marketing Automation

Create personalized, adaptive, cross-channel marketing campaigns

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Welcome to Oracle Eloqua Marketing Automation

Create optimized, personalized nurture and cross-channel campaigns from simple to sophisticated, across channels. Target and engage the right audience at the right time while providing real-time reporting and insights using campaign and lead management tools.

What is marketing automation?

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Oracle Eloqua Marketing Automation customer successes

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Learn why thousands of leading corporations worldwide trust Oracle Eloqua to provide personalized experiences to their customers.

Resources

Why Oracle Marketing is a leader

See how the Oracle CX team is working to make every customer interaction matter. Catch up on the latest in blogs, videos, product demos, events, and more.

Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 20 September 2023, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin

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This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.

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