Realize your personalization strategy faster and deliver digital customer experiences that are authentic, relevant, and context aware. With Oracle Infinity Behavioral Intelligence you can collect and evaluate prospect and customer behaviors in real time, use AI and machine learning to obtain intelligence from that data, and combine both to personalize the digital customer experience (CX) at the exact right moment.
Find out why Oracle was recognized among top B2B CDPs for its current offering and strategy.
Discover the cost savings and business benefits enabled by Oracle Unity Customer Data Platform.
Master customer data platforms in 60 minutes— from basics to best practices.
Stream diverse, cross-channel, digital data and use Infinity’s ID matching capabilities to build a single behavioral view of each person.
Strengthen your data collection with Oracle’s CX tag, SDK, and API. Capture any behavior and parameter into Infinity Behavioral Intelligence’s real-time stream. The CX tag works across Oracle CX applications, simplifying tag management while building a complete digital picture across applications.
Collect the right behaviors in real time, every time—whether you’re a marketer or developer. Accelerate your data collection around the customer’s digital behavior with ready-to-use approaches, build custom behaviors with ready-to-use tools, or develop custom behaviors from scratch.
Stream data while a person is still visiting your digital property. With Oracle Infinity, you can observe sessions while they’re happening and adjust the personalized experience you deliver to them in real time.
Oracle Infinity follows our users on the site—what they do and what they click on and what they browse—and then creates custom events that go into Responsys and triggers custom email campaigns.
—Vladimir Bace, Chief Marketing Officer, Neostar
Learn how companies across different industries and in different geographies use Oracle Infinity Behavioral Intelligence to personalize CX. Click on each logo to learn more.
Harness customer behaviors as they happen and use them to optimize customer experience.
Increase engagement and loyalty by providing the content, offers, and promotions that resonate best with each visitor, customer, or prospect.
Use a system that will grow with you. Built on an innovative, big data platform, Oracle Infinity is a digital intelligence solution that offers unparalleled data collection and accessibility.
Gather data about each customer at an individual level to better understand behaviors and deliver more personalized experiences.
Take advantage of built-in integrations, customizable APIs, and data streaming to easily embed rich behavioral data into your marketing ecosystem.
How behavioral intelligence powers marketing automation and campaign management
Autumn Black, Content Marketing Specialist, Oracle
We’re recognizing the finalists of the Context Award for Best Application of Positive Contextual Targeting, which recognizes campaigns that generated a splash by leveraging contextual intelligence technology to target trending moments.
Let’s take a closer look at how these five finalists used contextual intelligence, marketing automation, Oracle Infinity, Oracle Maxymiser, and Oracle Sales to create unique, impactful campaigns.
Read the complete postSee how the Oracle CX team is working to make every customer interaction matter. Catch up on the latest in blogs, videos, product demos, events, and more.