Oracle Sales Force Automation (SFA) is a sales automation application that collects and connects customer and operational data in a CRM to help sales professionals understand their customers and automate tasks throughout the sales process.
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Discover how to sell more by launching and growing recurring revenue models with an account-centric growth strategy.
Help sellers sell more with strategically deployed, personalized guidance and holistic sales intelligence. Embedded AI increases CRM adoption, improves data integrity, and helps reps sell faster, smarter, and with the right focus.
Relieve reps of the responsibility of creating the quality data required to support smarter selling. Automatic address, email, and phone verification, plus proactive data deduplication ensures sellers always have the best customer-related data in their CRM.
Keep sellers focused on the most valuable leads, opportunities, and accounts by providing them insights, intelligent scoring, prioritization, and recommended actions for engagement. Help sellers accelerate deals with contact mapping and uncover new revenue opportunities with similar account recommendations. Remove the burden of data entry and record keeping while automating key tasks and follow-ups to keep sellers on track.
Reduce the burden on IT and empower your business users to work more efficiently with simplified AI and machine learning (ML) fine-tuning—no data science skills required. Build your own model with the attributes that make the most sense for your business or adjust Oracle’s native ML to fine-tune AI outcomes to match your industry, your business, and your sales organization’s priorities.
Sellers feel that their sales force automation technologies are helpful, but falling short.
Focus on the right tasks and actions to close more business, faster, with less clicks.
Reduce time spent searching, clicking, and performing manual data entry.
Offer proactive AI-driven guidance on any device, making the CRM a system of recommendation, not just a system of record.
How to evolve your CRM from a system of record to a system of recommendation
Get a single and complete customer view, thanks to prebuilt integrations with Oracle front- and back-office applications.
Intelligently track leads, opportunities, and service requests across accounts to determine which have the potential for more revenue.
Remove the guesswork around what worked—and what didn’t. Fine-tune your strategy by analyzing historical successes and comparing those to similar, currently active leads and opportunities.
Learn more about sales intelligence for leads and opportunities
Learn how to build foundational strategies for digital selling (PDF)
Kartik Raghavan, SVP Sales, CPQ, Commerce and Subscription Cloud Development
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Gartner, Critical Capabilities for Sales Force Automation Platforms, Guy Wood, Adnan Zijadic, Steve Rietberg, and Varun Agarwal, 26 August 2024