Brain4Data, one of Germany’s fastest-growing AI startups, is using Oracle Cloud Infrastructure (OCI) Generative AI service and Oracle Database 23ai to power Fred, its popular AI-driven digital assistant for small and midsize businesses. With the help of Oracle AI, Brain4Data has been able to simplify operations and reduce costs for its customers while adding generative AI capabilities to Fred that have helped boost its performance and improve the user experience.

Launched in 2021, Fred was designed to help small businesses search for information and automate basic tasks that support business functions such as customer management, project and workforce planning, sales support, and financial reporting. Fred is deployed as a managed service that can be integrated with customers’ business applications through an API, and is popular in Germany in sectors such as construction, manufacturing, and logistics. To build on its success and further improve usability and accuracy, Brain4Data selected OCI and Oracle Database 23ai to bring generative AI functionality to Fred. This enables it to leverage large language models (LLMs) and expand its use of customers’ internal data.

“OCI Generative AI service provides us with a robust, flexible AI development and training platform that has enabled us to quickly enhance Fred with LLM and generative AI capabilities,” said Jan-Peter Meyer, chief technology officer, Brain4Data. “After only a few months of using OCI, Fred could answer more than 80 percent of end-user customer questions with a high degree of accuracy and provide tailored information and context to our customers just like one of our team would do.”

Brain4Data is using OCI Generative AI service to seamlessly integrate Fred with commercial LLMs and equip it with generative AI capabilities such as text generation, summarization, and semantic similarity tasks. In addition, Brain4Data is using Oracle Database 23ai’s AI Vector Search for retrieval-augmented generation (RAG), which enables it to securely combine private searches across a customer’s unstructured data—such as images and PDF documents—and private business data. This has enabled Brain4Data to increase the accuracy, efficiency, and security of Fred. 

Meyer continued, “Critical to Fred’s success is its ability to tap into individual customer data—including vast troves of unstructured data typically stored as PDFs in smaller businesses—to fine-tune its responses and enhance its relevance for customers. Oracle Database 23ai gives us this capability while enabling us to store multiple types of customer data in a single converged database. This has helped up simplify operations and reduce costs for our customers by managing fewer databases and moving data less.”

“With OCI and Oracle Database23ai, Brain4Data have been able to quickly and securely develop Fred as a full-fledged AI agent, at scale and at low cost, enabling its customers across Germany to tap into the power of AI to drive new levels of efficiency and productivity,” said Thorsten Herrmann, senior vice president and Germany country leader, Oracle. “With Oracle, Brain4Data can increase the value delivered to its customers faster than ever before.”

Brain4Data uses OCI to host all customer data locally in Germany, helping address data security and locality requirements. In addition, OCI provides Brain4Data with computing resources that enable it to meet Fred’s service latency and performance requirements more efficiently, and to dynamically scale the service to new market segments as business needs evolve.

Additional Resources

• Learn more about Oracle Cloud Infrastructure
• Learn more about OCI Generative AI service
• Learn more about Oracle Database services and Oracle Database 23ai