Sports and Entertainment Solutions

Ignite fan excitement before, during, and after your events. Oracle Simphony seamlessly unifies payments, guest engagement, operations, and real-time insights under one powerful, global cloud native platform.

Engagement beyond the venue with next-generation guest experiences

From in-seat mobile orders to personalized fan experiences, no other solution matches Simphony’s capabilities to streamline every aspect of venue management, safeguard your operations with trusted enterprise security and compliance, and future-proof your business with constantly evolving innovation.

POS software

Power your venue with Oracle Simphony POS, the trusted point-of-sale solution for stadiums, arenas, and entertainment destinations worldwide. Simphony’s robust cloud platform offers real-time management, more than 200 integrations, and dependable offline functionality. Whether you’re streamlining concessions or expanding guest experiences, Simphony provides the scalability, flexibility, and around-the-clock support you need to deliver winning service from every location and device.

Explore POS software

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POS hardware

Deliver seamless, high-speed service at every event with POS hardware designed for sports and entertainment venues. Rugged, reliable, and easy to use, these devices process payments quickly, withstand heavy use, and keep lines moving—so fans can spend less time waiting and more time enjoying the action. Integrated with leading POS software, this hardware helps venues maximize efficiency, boost sales, and provide unforgettable guest experiences.

Explore POS hardware

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Frictionless payments everywhere

Enable fast, secure transactions with tap to pay, mobile wallets, QR codes, and in-seat checkout—all processed through a unified Oracle Payments platform. Easily streamline sales at concessions, retail, suites, and pop-ups.

Explore payment processing

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Fan engagement and loyalty

Build lasting relationships with Oracle CrowdTwist. Reward fans for purchasing, sharing on social, attending events, and more. Drive ongoing engagement with tiered programs, exclusive offers, and personalized perks.

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New for 2026 - Suites management

Elevate VIP and suite guest experiences with preorder menus, integrated payments, and custom options—all accessible from mobile devices or concierge tablets.

Explore Suites Management

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New—Mobile order and pay

Oracle Simphony Mobile Order and Pay empowers restaurants and venues to deliver an enhanced, seamless digital ordering experience. With Mobile Order and Pay, fans can now browse menus, place orders, and pay directly from their own devices, simplifying the ordering process and enabling efficient, contactless service.

Setup is quick and intuitive. Operators can configure venues, menus, branding, and hours of operation in just minutes through Oracle’s user-friendly Frontline Manager interface. After initial menu configuration, new locations can be rapidly enabled, allowing operators to scale their digital ordering presence efficiently and consistently.

Initially optimized for order-ahead and pickup scenarios, guests benefit from shorter lines and added convenience, while operators see increased order accuracy, data visibility, and operational agility.

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Kiosk

Let fans skip the lines and order food, drinks, or merchandise at convenient kiosks. Fast, easy, and contactless ordering keeps the excitement flowing and ensures every guest gets back to the action sooner.

Explore kiosks

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ERP

Drive operational excellence across your sports and entertainment venue with Oracle Fusion Cloud Enterprise Resource Planning (ERP). Purpose-built for the dynamic needs of the industry, Oracle’s cloud ERP unifies finance, procurement, planning, and reporting on a single, secure platform, giving you the agility to adapt to every event, season, and trend. With real-time analytics, automated workflows, and enterprise-grade compliance, Oracle Cloud ERP empowers you to control costs, optimize resources, and deliver unforgettable fan experiences from behind the scenes.

Explore Cloud ERP

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Event-based inventory management

Oracle revolutionizes event-based inventory management for sports and entertainment venues with intelligent, cloud native solutions. Only Oracle optimizes inventory down to the event level, helping venues forecast, allocate, and seamlessly shift resources. So you always have exactly enough of what guests want.

By harnessing real-time sales data and AI-powered analytics, Oracle enables venues to automatically adjust inventory levels based on ticket sales, event type, and historical purchasing patterns. This ensures that the right products—snacks, beverages, or merchandise—are always available at the right locations throughout the event. Simphony’s centralized platform gives operators instant visibility into stock across every concession, suite, and kiosk, making proactive replenishment seamless and minimizing waste or shortages. With Oracle, venues gain the control, flexibility, and actionable insights needed to optimize every event, boost revenue, and consistently deliver exceptional guest experiences.

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Secure, future-ready innovation

Stay ahead of the curve—event after event. Oracle’s scalable solutions help future-proof your venue and keep fans engaged, whether you’re rolling out exciting technologies, such as augmented reality, or trying out gamified loyalty programs or new digital interaction channels. Backed by enterprise-grade security, global reliability, and local compliance, Oracle empowers you to protect operations and guest data while delivering unforgettable experiences with confidence and peace of mind.

Real-time analytics and personalization

Oracle’s AI-powered analytics give sports and entertainment venues the ability to segment fans by behavior, spend, and engagement in real time, enabling truly personalized campaigns and targeted upsell opportunities. With instant access to actionable data, venues can optimize operations and staffing on the fly, continually enhancing every guest’s experience. By leveraging live intelligence, operators can drive loyalty, boost revenue, and create memorable moments at every event.

Engagement that goes beyond the venue

Bridges the full fan experience—from stadium entry to postgame—and empowers venues to personalize every interaction.

  • Frictionless payments—everywhere

    Accept tap-to-pay, mobile wallets, QR codes, and in-seat checkout—all securely processed through Oracle Payments. Streamline transactions at concession stands, retail shops, suites, and pop-ups with a single, unified platform.

  • Mobile and kiosk ordering

    Let fans order how and where they want—on their phones, from a kiosk, or with a quick scan from their seats. Reduce wait times and increase throughput during peak moments.

  • Loyalty that drives repeat visits

    Go beyond transactions. Oracle CrowdTwist rewards fans for everything—purchases, social shares, event check-ins, and more. Build year-round engagement with tiered programs, exclusive offers, and personalized perks.

  • In-suite and premium hospitality

    Give your VIPs and suite guests a premium experience with preorder menus, integrated payments, and custom requests—all accessible via mobile or concierge tablet.

  • Analytics and personalization

    Turn real-time data into action. Segment fans by behavior, spending, and engagement to deliver targeted campaigns, upsell offers, and better experiences every time they return.

Built for operational excellence

Smart stadium solutions for the modern venue

  • Venue operations management

    Simplify and automate redundant processes with Oracle’s purpose-built solutions.

  • Real-time insights

    Access data-driven insights to make smarter, more-informed decisions.

  • Digital transformation

    Stay ahead of the curve with innovative solutions designed for the ever-evolving sports and entertainment landscape.

Spotlight on Oracle for sports and entertainment

  • Ebook: Get our Ultimate Guide to Fan Engagement and Loyalty with Oracle CrowdTwist

    Discover how omnichannel engagement and loyalty programs can help sports and entertainment businesses grow revenue and deliver seamless, delightful, and profitable fan experiences.

  • Ebook: The connected Fan Journey: From Beginning to Beyond

    Learn how to engage sports and entertainment fans year-round to elevate their experience inside and outside the venue with Oracle.

  • Webinar: How Technology is Unlocking Efficiencies at Scale and Empowering the Future

    Learn how the dynamic world of sports and entertainment is transforming the fan experience and simplifying venue management with connected solutions that offer built-in flexibility to meet diverse needs and service styles. Hear how Oracle and Invited Clubs are shaping the future with innovative, scalable technology.

See why our venue customers trust the Oracle POS system

  • Simphony Point of Sale systems will be employed to help Queensland Country Bank Stadium provide a top-end fan experience and meet the demand for quick mobile service.

  • With more than 19 restaurants and bars across the park and plans to open a brand new 650-seat restaurant, Europa Park relies on Simphony to unify the guest experience.

Future-proof your venue with Simphony POS integrations

The Simphony POS system, with its open API, scales with you and your venue as you test new technologies to determine what’s right for your business—today and in the future.

Get started with Oracle Restaurants