OPERA Cloud Guest Engagement and Merchandising

Monetize AI capabilities with Nor1’s industry-leading AI solutions now embedded directly into OPERA Cloud. Present personalized offers that a guest is most likely to say yes to, including room upgrades, attributes, amenities, merchandise, and services. Engage your guests during pre-arrival on any digital marketing channel, using mobile check-in, or at the front desk, all while generating incremental revenue to boost RevPAR.

Power guest engagement and incremental revenue with OPERA Cloud Guest Engagement and Merchandising (1:55)

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OPERA Cloud Guest Engagement and Merchandising

Monetizing AI in OPERA Cloud

OPERA Cloud now delivers AI built for business, creating more opportunities for you to engage guests in a meaningful way. Hotel staff are freed from mundane, repetitive tasks, so they have more time to focus on guests, and management has more time to spend on new revenue-generating strategies.

With access to real-time data across properties, Oracle’s machine learning technology uses merchandising-specific AI models to help you personalize every offer, boost RevPAR, and deliver amazing experiences, all from within OPERA Cloud.

Delight guests and work smarter with the power of AI and automation

OPERA Cloud Guest Engagement and Merchandising

AI and automation

Harness the power of the Oracle AI advantage

All Guest Engagement and Merchandising solutions use Nor1 PRIME, our powerful AI and machine learning technology, built on Oracle Cloud Infrastructure (OCI) using autonomous databases with access to industry-leading data science services and tools.

Present personalized offers that guests will buy

Machine learning technology selects offers based on guests’ reservation data along with millions of other data points with the highest probability of conversion. Offer selection, pricing, and presentation are fully automated and work within any revenue strategy.

Realize the value of embedded AI

Improve productivity and decision-making, reduce the cost of doing business, and increase employee satisfaction with AI embedded directly into OPERA Cloud, the mission-critical business and operations application staff use every shift.

Automate across the guest journey

With integration to booking engines, email providers, apps, web, and mobile web, your guests can interact with more offers across their journey on the digital channels they use today. And with Nor1 PRIME embedded into OPERA Cloud, reservations are updated instantaneously.

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