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Design and execute account-centered, multichannel campaigns across various online and offline channels and throughout each buyer journey stage.
Build contextually relevant, multichannel marketing campaigns tailored to individual customer interests and preferences at scale.
Deepen customer relationships, improve customer retention, and increase profitability through loyalty and reward systems.
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Unify customer data from all sources, apply intelligence at scale, and use insights to make every interaction matter for each individual.
Empower marketers to orchestrate sophisticated campaigns and seamless customer experiences with ready-to-run AI models and award-winning UI.
Streamline collaboration between marketing and sales to increase overall effectiveness and drive recurring and account-centric revenue generation.
Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.
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Oracle CX goes beyond email marketing to deliver experiences tailored to each customer’s expectations in real time.
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* Gartner, Magic Quadrant for B2B Marketing Automation Platforms, 20 September 2023, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin
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