Consumer Packaged Goods
Drive new revenue streams and faster time to market, improve supply chain resiliency, build brand loyalty, streamline production and fulfillment, and manage a workforce with integrated solutions from Oracle. See how businesses like yours can exceed consumer expectations with operational efficiency and sustainability.
Watch how Kraft Heinz uses Oracle Cloud to improve business performance.
Embed sustainability into your business operations.
Five ways business leaders can use disruption to power innovation.
How Oracle helps CPG customers succeed
Stand out from the competition with memorable customer experiences
Understand who your best audiences are and how to reach them
Make sure that your ads are seen by actual people—not bots—so you can confidently answer the age-old question, “Did my advertising achieve its objectives?”
Explore Advertising
Gain deeper insight into how consumers interact with your brand
Instantly recognize consumers’ buying behaviors and present personalized offers at the moment they’re likely to buy—so you can keep them coming back.
Explore Customer ExperienceCreate a single, dynamic view of your customers
Combine online, offline, and third-party data with AI and machine learning to create an intimate, consistent brand experience across marketing, sales, and service.
Explore Customer Data Platform
“We decided as a corporation to adopt the cloud model, and that’s not just an upgrade. In fact, it’s a shift in mindset.”
North American Lead, Transportation Network Optimization, Mondelēz International
Get more value from your consumer data investments
Generate actionable data across every customer touchpoint
Improve your enterprise reporting with AI-powered self-service analytics, data-augmented analysis, and natural language processing.
Explore AnalyticsGive your business analysts tools for success
Boost your business analysts’ and data scientists’ productivity with Oracle’s Big Data Cloud to better manage, catalog, and process raw data.
Explore Data Science
“We started with Cloud EPM Planning in North America with zero-based budgeting and expanded the planning footprint to link our global operations.”
Associate Director of Finance and Information Technology, Kraft Heinz
Increase supply chain resiliency and improve consumer trust
Build a flexible, sustainable supply chain
Accelerate product innovation, improve material sourcing, and enable omnichannel fulfillment with integrated supply chain planning capabilities.
Explore Supply Chain and ManufacturingSimplify manufacturing with tightly integrated solutions
Streamline operations on a global level with a suite of applications that work together seamlessly to make every step of the production cycle more efficient.
Explore Smart Manufacturing
Gain visibility across all tiers of your supply chain
Track and trace your most important inventory using blockchain technology so you can detect—and resolve—issues before they impact consumers.
Explore Intelligent Track and TraceMaximize order fulfillment and minimize logistics costs worldwide
Optimize your logistics networks using integrated adaptive technologies to add efficiency from the warehouse through distribution.
Explore Connected Logistics
“Working with Oracle Transportation Management, we are contributing to a more sustainable supply chain through streamlining shipping, improving communication with providers, and helping reduce CO2 emissions.”
Vice President, Digital Supply Chain, Unilever United States
Build your financial, HR, and technology foundation for the future
Reduce costs, sharpen forecasts, and innovate faster
Simplify your financial processes and improve the speed and consistency of everything from planning to reporting—no matter where you do business.
Explore Enterprise Resource PlanningCultivate a collaborative, digital global workforce
Recruit and develop digitally savvy talent who can connect with consumers and move your brand forward.
Explore Human Capital Management
Move to the cloud—your way
Switching to Oracle Cloud Infrastructure is simple and seamless, with a range of flexible options for both new and existing enterprise applications.
Explore Cloud PlatformTrending topics in consumer packaged goods
Kraft Heinz embraces the future by standardizing global planning with Oracle Fusion Cloud EPM
Read the Kraft Heinz story
How CPG companies stay ahead of consumer demand
Watch the video
Inventing a food safe world with Kersia
Watch the video (1:21)5 supply chain management success factors every CPG company needs to know for increased profitability
Erin Sun, Director of SCM Product Marketing, Oracle
Optimizing a vast and complex supply chain is a growing challenge for Consumer Packaged Goods (CPG) firms. Today, a business footprint touches everything from growers and materials suppliers to manufacturers, distributors, logistics providers, and consumers.
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