OPERA Cloud Guest Engagement and Merchandising
Monetize AI capabilities with Nor1’s industry-leading AI solutions now embedded directly into OPERA Cloud. Present personalized offers that a guest is most likely to say yes to, including room upgrades, attributes, amenities, merchandise, and services. Engage your guests during pre-arrival on any digital marketing channel, using mobile check-in, or at the front desk, all while generating incremental revenue to boost RevPAR.
Discover 10 ways to increase revenue.
OPERA Cloud Guest Engagement and Merchandising
Monetizing AI in OPERA Cloud
OPERA Cloud now delivers AI built for business, creating more opportunities for you to engage guests in a meaningful way. Hotel staff are freed from mundane, repetitive tasks, so they have more time to focus on guests, and management has more time to spend on new revenue-generating strategies.
With access to real-time data across properties, Oracle’s machine learning technology uses merchandising-specific AI models to help you personalize every offer, boost RevPAR, and deliver amazing experiences, all from within OPERA Cloud.
Delight guests and work smarter with the power of AI and automation
OPERA Cloud Guest Engagement and Merchandising
AI and automation
Harness the power of the Oracle AI advantage
All Guest Engagement and Merchandising solutions use Nor1 PRIME, our powerful AI and machine learning technology, built on Oracle Cloud Infrastructure (OCI) using autonomous databases with access to industry-leading data science services and tools.
Present personalized offers that guests will buy
Machine learning technology selects offers based on guests’ reservation data along with millions of other data points with the highest probability of conversion. Offer selection, pricing, and presentation are fully automated and work within any revenue strategy.
Realize the value of embedded AI
Improve productivity and decision-making, reduce the cost of doing business, and increase employee satisfaction with AI embedded directly into OPERA Cloud, the mission-critical business and operations application staff use every shift.
Automate across the guest journey
With integration to booking engines, email providers, apps, web, and mobile web, your guests can interact with more offers across their journey on the digital channels they use today. And with Nor1 PRIME embedded into OPERA Cloud, reservations are updated instantaneously.
During booking and pre-arrival
Present offers on any digital channel
Present confirmed or unconfirmed upsell offers to guests through your booking engine, on any email sent during pre-arrival, in any app, or via mobile text.
Match your digital look and feel
Calls to action are secure, customizable, easy to implement, and can fit within any design standard. Stay within your digital design framework and present offers with a high probability of conversion.
Visibility into guest activity
Manage offer content, business rules and pricing, view all confirmed upgrades, and act on any pending requests all within the Nor1 Portal. With a single sign-on, you can streamline operations, gain visibility to data and trends, and access all Nor1 products.
OPERA Cloud Mobile Guest Experience
Pre-arrival guest engagement
Guests can check their reservation, review hotel information, and update personal information and address details from a secure link.
Customizable
With the easy addition of your own branding and custom messages, you can make your guests feel welcome on your property, whether they are greeted by an agent or app. Include information that must be completed at preregistration and any policies.
In-path upselling
Present guests with targeted and confirmed room upsell offers from the mobile guest experience and generate incremental revenue for your hotel.
A better experience for guests
Enable guests to complete arrival tasks in advance, including adding address details and accompanying guests, and review reservation details to ensure everything runs smoothly.
A better experience for staff
Reduce check-in times and address staffing needs at the front desk to improve service for arriving guests.
In-Path Upselling
By embedding machine learning–based personalization directly into OPERA Cloud, your hotel can monetize AI with every upsell offer presented to guests, including room upgrades, attributes, food and beverage, add-ons, and other services.
Engage 100% of your guests, including guests who booked via third parties, from the OPERA Cloud Manage Reservation and Check-In Reservation screens. Call center and reservations agents can upsell guests prior to arrival, and front desk agents can upsell every guest at the desk.
OPERA Cloud can help you upsell guests 15X faster than manual processes, thanks to streamlined workflows, more efficient service at the front desk, and reduced wait times—all while never leaving OPERA Cloud.
Personalized merchandising, a better user experience, and improved operations can help you increase revenue by 20%.
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