Opower Demand Flexibility
Opower helps utilities engage customers with personalized communications that encourage shifting energy use to more affordable periods—which reduces peak load on the grid—and adopting related programs and devices.
Learn how Opower helps utilities move the metrics that matter.
Opower demand flexibility products
As electrification and extreme weather increase energy demand and strain the grid, demand flexibility that supports grid reliability and affordability is more important than ever. Opower empowers utility customers to take actions that help keep the power flowing reliably and affordably 24/7 by reducing peak load, shifting demand, and boosting the adoption of strategic programs and services.
Give customers a complete educational experience
Opower behavioral demand response delivers personalized communications to help customers reduce energy use on peak demand days, solving grid problems more affordably. Customized and timely communications contain energy insights, tips, device promotions, and prompts to help customers navigate seasonal energy shifts when preparing for peak demand days. Follow-up communications review customers’ performance and celebrate their success.
Deliver results across seasons
Opower behavioral demand response helps utilities partner with their electricity and gas customers to deliver proven energy savings across winter and summer.
Incorporate behavior-based design across all communications
Behavioral science techniques across communications inspire your customers to save energy while personalized tips guide them to make adjustments for long-term energy and money savings.
Send seasonal and targeted communications
Each behavioral demand response communication offers the ability to promote additional demand response to specific customer segments across winter and summer.
Deliver clear, concise messaging
Opower behavioral load shaping communications can help improve customers’ overall experience by educating them about their rate plan. Customers on time-of-use (TOU) rate plans will see the best times to use energy and save money.
Provide data-driven coaching
Information about high energy-usage appliances and personalized suggestions on how to avoid peak times will help customers optimize their energy savings experience.
Send consistent and timely communications
Weekly communications help customers understand their TOU rate plan and how to make adjustments for smarter energy usage.
Use an easy-to-understand design
Visually appealing graphics make it easy for your customers to see when they’re using energy and how usage at different times of the day affects their bill.
Provide a great customer experience
The thoughtfully designed peak time rebates communication prepares your customers for upcoming peak seasons, alerts them to approaching events, and follows up with a performance review to celebrate their savings.
Deliver results across seasons
Opower peak time rebates deliver proven energy savings and increased electricity customer satisfaction during winter and summer.
Incorporate behavior-based design across all communications
Behavioral science tactics—such as incentives, individual comparisons, and shareable badges and accolades—help inspire customers to save energy. Personalized tips tell them how.
Send seasonal and targeted communications
Each peak time rebates communication offers the ability to promote additional demand response communications to specific customer segments.
Behavioral-based design for a better customer experience
Opower home energy reports are designed to help increase program engagement and customers’ energy and bill savings. Each report displays personalized insights, tips, and recommendations for optimizing energy savings. Both paper and digital home energy reports help boost utility customer satisfaction.
Energy savings results
Opower home energy reports are proven to drive both efficiency and peak energy savings. Customers receiving the communications tend to save about 1.5X more energy during peak hours than during nonpeak hours.
Peak education modules
Peak-specific modules embedded in home energy reports complement Opower’s behavioral load shaping messages and provide details on time-of-use rates and personalized tips on how to save energy during peak periods.
Like with Opower peak time rebates communications, each home energy reports communication offers the ability to promote additional devices and programs to specific customer segments.
See how Evergy has provided a better customer experience by giving customers more self-serve digital options.
Product Tour—Opower Demand Flexibility Solutions
Improve grid reliability and resiliency by encouraging customers to reduce peak load
Improve your customer experience and better manage energy supply and demand
Balancing supply and demand is increasingly difficult. As energy demand grows and utilities shift more to intermittent renewables, they face
- More frequent peak events because of climate change
- Increased load because of electrification growth
- Weather-related reliability issues with traditional power sources that produce 24/7
- An increase in renewable power sources with specific generation times
Manage the grid effectively and deliver better customer benefits
Address complicated grid problems with demand flexibility solutions that engage customers and empower them to manage energy use more effectively in partnership with their utility.
- Reduce the grid’s peak load.
- Shift load from high-price, greenhouse gas (GHG)-intensive times to low-price, non-GHG-intensive times.
- Reshape load to match specific generation curves.
Deliver an enhanced end-to-end customer experience
Influence utility customer action at scale with behavioral demand response (BDR) so customers reduce energy use when it's needed most on peak days or shift it to off-peak times with behavioral load shaping to avoid bill shock from time-of-use (TOU) rates, yielding
- An improved customer experience from fewer service disruptions
- Substantial customer bill savings, assuming the right programs and rates are in place
Deliver targeted and personalized communications to customers
Opower demand flexibility solutions can help solve complex grid problems more affordably than expensive physical infrastructure that takes years to build.
- Deliver personalized communications to utility customers.
- Send the right message at the right time—for peak-use summer day alerts, weekly TOU messages, or other communications—so customers take the most needed actions.
- Help reduce peak energy load, deliver quantifiable and measurable benefits, increase customer engagement, and boost program adoption.
- Reach your net-zero carbon reduction goals.
Put the power of AI and behavioral science principles to work for your grid
Opower uses AI and behavioral science principles to influence customers and help educate them about making smarter energy decisions.
- Behavioral science helps get customers’ attention and influence their actions using proven principles.
- The Opower AI continually learns what customers need and then delivers relevant information to their inbox.
Encourage customers to reduce energy and save money with personalized insights
Offer a complete educational customer experience that includes behavioral prompts encouraging customers to reduce energy use on peak demand days.
- Home energy reports help customers engage, save energy and money, and feel satisfied with their utility.
- Reports display personalized energy insights, tips, and ways to optimize bill savings.
- Embedded modules in behavioral load shaping messages give details on TOU rates and personalized tips for saving during peak periods.
- Promote additional devices and programs to specific customer segments.
Reduce peak load with energy efficiency and behavioral demand response
Prepare customers for seasonal changes, alert them to impending events, and follow up to review their performance and celebrate successful efforts to shift from high-price, GHG-intensive times to low-price, non-GHG-intensive times.
Get started with Opower demand flexibility solutions
Encourage customers to reduce energy use and lower their energy bills while helping to better manage grid reliability, sustainability, and safety. Opower has the tools and partnerships you need to encourage and empower customers to be part of the solution.
Opower demand flexibility benefits
01Reduce peak load
Achieve consistent and reliable peak time results across seasons, and give customers long-term energy and bill savings.
02Shift load to low-price, non-greenhouse gas-intensive times
Opower creates measurable load-shifting benefits through comprehensive TOU rate education and coaching communications.
03Reshape load to match specific generation curve
Send personalized communications and tools that encourage customers to take the most-needed actions and increase smart device adoption and program enrollment.
04Contribute to carbon reduction goals
Simplify operations and the cost to serve your customers by using the Opower core capabilities required to run successful demand flexibility initiatives.
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