AEGEAN uses Oracle Unity CDP to personalize the passenger experience
Greek airline relies on Oracle Unity as a single trusted source to send customers the right information and messages to improve passenger experiences.
“By creating a strong foundation of customer data with Oracle Unity CDP, AEGEAN can deliver more relevant and consistent messages across all customer touch points, build more loyal relationships with customers, and create unique experiences.”
AEGEAN and its subsidiary Olympic Air carried 15.5 million passengers in 2023 to 180 destinations in 49 countries. For the 12th consecutive year, the airline was named Europe’s best regional airline by Skytrax World Airline Awards. Yet AEGEAN’s leadership felt that the company was leaving too many customer insights and signals untapped across its operations. AEGEAN Airlines ultimately adopted Oracle Unity CDP to unify customer data from multiple front-office and back-office data sources to provide a real-time, 360-degree view of travelers for improved marketing, sales, service, and loyalty experiences. With actionable customer profiles informing campaigns, AEGEAN launched its first CDP-powered campaign to help increase bookings among loyalty members. The campaign garnered over 1 million euros in bookings in a single month. With a central view of the customer across all marketing and service touch points, AEGEAN delivers a more personalized experience to its customers.