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As new business models emerge, costs rise, and supply chain challenges persist, consumer packaged goods companies must embrace technology and connect with their loyal consumers

  • Develop stronger brand equity and consumer loyalty with a consumer-centric organization and a sustainable supply chain.
  • Increase operational efficiency and reduce costs through smarter manufacturing and connected logistics.
  • Optimize higher-margin business models and new revenue streams with a faster time to market.
  • Streamline operations with better supplier management, planning, cost controls, and supply chain execution.
  • Attract and retain the right talent with modern technology.
Grupo Bimbo has to create the right product, distribute it at the right time, and sell it at the right sales point in every country where it has presence. With more and better data, global systems, and faster, standardized processes, we can achieve this while also making the lives of our colleagues on the front lines easier and more efficient.

Raúl Obregón Chief Information and Transformation Officer, Grupo Bimbo