Customer Experience Awards Past Winners

Formerly known as the Markies, this program paid tribute to Oracle Customer Experience (CX) Cloud customers making the biggest impact in enhancing their customers’ experience. The Markies were awarded to customers across advertising, marketing, sales, service, and commerce.

Nominations for the 2025 Customer Awards are now open

View past winners

Customer Experience Awards 2024 Winners

The Visionary Award

Service Partner: Accenture

Winner: Southern Company (Georgia Power Company)

See Finalists
The Growth Award

Service Partners: CES, Motiv

Winner: Badger Infrastructure Solutions

See Finalists
The Strategist Award

Service Partner: Innovacx Tech Labs

Winner: Emser Tile

See Finalists
The Connector Award

Winner: Teladoc

See Finalists
The Customer Success Award

Service Partner: Tata Consultancy Services (TCS)

Winner: Vertiv

See Finalists

The Visionary Award

Most Innovative CX Program

Visionaries are designing the future of customer experiences with innovations that demonstrate creativity and intellect. This award will showcase the most groundbreaking customer experience program. If you’ve created a CX program that stands out from the rest, we want to know about it.


Winner | Southern Company (Georgia Power Company)

Finalists

The Growth Award

Most Impactful Revenue Program

Organizational growth happens when you achieve great results across all products, different parts of your business, business models, and sales channels. This award will spotlight the revenue programs making the most impact. If your revenue programs are making a significant impact for your organization, we want to hear about it.


Winner | Badger Infrastructure Solutions

Finalists

The Strategist Award

Best Use of Customer Data

Strategists understand the importance of leveraging data along with effective tactics to drive superior results. This award will showcase the best use of customer data. If you're turning data into actionable intelligence, we want to hear all about it.


Winner | Emser Tile

Finalists

The Connector Award

Best Cross-Departmental Program

Connectors understand the awesome power of bringing together multiple solutions, technologies, and organizations to deliver excellence. This award will showcase the top program that connects different parts of a company. If you’ve created a powerful solution that delivers measurable success and keeps the organization in good shape, we want to know about it.


Winner | Teladoc

Finalists

The Customer Success Award

Best Program Adapting to Change

Adjusting to constantly changing customer needs, market trends, and organizational goals means being able to spot and adapt to what’s coming next, whatever it might be for your business. This award celebrates the top program that’s succeeded by being flexible. If you’re great at finding opportunities when things change and getting impressive results, we want to hear your story.


Winner | Vertiv

Finalists

Customer Experience Awards 2023 Winners

Congratulations to the 17th Annual Markie Awards winners and finalists!



The Builder Award for Best Global CX Program

Winner: GE Healthcare

See Finalists
The Connector Award for the Best Use of Ecosystem or Cross-Departmental Solution

Winner: Cisco

See Finalists
The Orchestrator Award for Best Demonstrated ROI

Winner: Graham Corporation

See Finalists
The Originator Award for Best Lead Management

Winner: HSBC

See Finalists
The Strategist Award for the Best Use of Customer Data

Winner: Australian Red Cross Lifeblood

See Finalists
The Visionary Award for Innovation and Perseverance across CX programs

Winner: Cohu

See Finalists

The Builder Award for Best Global CX Program

Builders know no boundaries; they have the skills to create and nurture diverse relationships across cultures. Crafting a marketing message for audiences across multiple regions and borders takes greatness. If that’s you or your team, we want to hear the how, where, and why. To qualify for this category, the nominated customer must use at least one solution from the Oracle CX suite.


Winner | GE Healthcare

Finalists

The Connector Award for the Best Use of Ecosystem or Cross-Departmental Solution

Connectors know how to bring together multiple solutions, entities, and organizations to deliver greatness. This award will recognize the customer that has connected at least one solution from the Oracle CX suite to a CRM, third-party app, or API integration to create a healthy ecosystem that manages and nurtures lasting customer relationships.


Winner | Cisco

Finalists

The Orchestrator Award for Best Demonstrated ROI

The orchestrator is a clever arranger and composer of a truly outstanding campaign that generates revenue via savvy use of analytics and insights. If you’re using Oracle to spin data into prestigious returns, let us know how. To qualify for this category, the nominated customer must use at least one solution from the Oracle CX suite.


Winner | Graham Corporation

Finalists

The Originator Award for Best Lead Management

The originator knows that prosperity begins with effective lead generation. If your lead management program has nurtured great prospects, delivered prestigious results, and deepened the bond between marketing and sales, tell us how. To qualify for this category, the nominated customer must use Oracle Eloqua Marketing Automation.


Winner | HSBC

Finalists

The Strategist Award for the Best Use of Customer Data

Strategists are skilled in planning actions and tactics to drive superior results. If you're turning data into ROI, we want to hear all about it. To qualify for this category, the nominated customer has used at least one solution from the Oracle CX suite.


Winner | Australian Red Cross Lifeblood

Finalists

The Visionary Award for Innovation and Perseverance across CX programs

Visionaries are adept at planning and strategizing for the future with imagination and wisdom. Are you taking customer experience beyond transactional excellence and elevating it to new heights? If you’ve built a CX that's in a league of its own, we want to know about it. To qualify for this category, the nominated customer must use at least one solution from the Oracle CX suite.


Winner | Cohu

Finalists

Customer Experience Awards 2022 Winners

The 16th Annual Oracle Markie Awards Finalists and Winners! We are pleased to celebrate the finalists and winners of the 16th Annual Markie Awards,creators of truly great experiences across the customer journey. Congratulations!


The Visionary Award for Best Overall Digital or CX Program

Winner: Sakura Finetek

See Finalists
The Strategist Award for the Best Use of Data

Winners: Cincinnati Bengals | Johnson Controls International

See Finalists
The Connector Award for the Best Use of Ecosystem or Cross-Departmental Solution

Winner: Evri

See Finalists
The Thinker Award for Best CX Innovation

Winner: Viatris

See Finalists
The Builder Award for Best Global CX Program

Winner: Flight Centre Travel Group

See Finalists
The Orchestrator Award for Best Demonstrated ROI

Winner: FIS

See Finalists
The Ally Award for the Best Engagement or Loyalty Program (Oracle CrowdTwist)

Winner: Dierbergs Markets

See Finalists
The Originator Award for Best Lead Management (Oracle Eloqua)

Winner: Outokumpu

See Finalists
The Architect Award for the Best Use of Advertising Data

Winner: PepsiCo

See Finalists
The Innovator Award for Best Demonstrated Sales ROI

Winner: Thermo Fisher Scientific

See Finalists
The Futurist Award for Perseverance in Customer Support Challenges

Winner: Vertiv

See Finalists

The Visionary Award for Best Overall Digital or CX Program

Visionaries are adept at planning and strategizing for the future with imagination and wisdom. Are you taking customer experience beyond transactional excellence and elevating it to new heights? If you’ve built a CX that's in a league of its own, we want to know about it. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising and CX suite.


Winner | Sakura Finetek

Finalists

The Strategist Award for the Best Use of Data

Strategists are skilled in planning actions and tactics to drive superior results. If you're turning data into ROI, we want to hear all about it. To qualify for this category, the nominated customer has used at least one solution from the Oracle Advertising and CX suite.


Winner | Cincinnati Bengals | Johnson Controls International

Finalists

The Connector Award for the Best Use of Ecosystem or Cross-Departmental Solution

Connectors know how to bring together multiple solutions, entities, and organizations to deliver greatness. This award will recognize the customer that has connected at least one solution from the Oracle Advertising and CX suite to a CRM, third-party app, or API integration to create a healthy ecosystem that manages and nurtures lasting customer relationships.


Winner | Evri

Finalists

The Thinker Award for Best CX Innovation

Every innovation begins with thinkers who articulate the big ideas that others have not imagined. You dream about deeper, more meaningful customer experiences, and you roll up your sleeves to make them real. Tell us how you’ve leveraged technology, brought teams together, or developed creative incentives to catapult revenue, and a Markie win may be yours. To qualify for this category, the nominated customer must use at least one solution from Oracle Advertising and CX suite.


Winner | Viatris

Finalists

The Builder Award for Best Global CX Program

Builders know no boundaries; they have the skills to create and nurture diverse relationships across cultures. Crafting a marketing message for audiences across multiple regions and borders takes greatness. If that’s you or your team, we want to hear the how, where, and why. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising and CX suite.


Winner | Flight Centre Travel Group

Finalists

The Orchestrator Award for Best Demonstrated ROI

The orchestrator is a clever arranger and composer of a truly outstanding campaign that generates revenue via savvy use of analytics and insights. If you’re using Oracle to spin data into prestigious returns, let us know how. To qualify for this category, the nominated customer must use at least one solution from the Oracle Marketing suite.


Winner | FIS

Finalists

The Ally Award for the Best Engagement or Loyalty Program (Oracle CrowdTwist)

The ally is skilled in building affinity that makes their customers have faith that their loyalty rests in the right place. Have you leveraged Oracle CrowdTwist Loyalty and Engagement to improve customer retention and engagement, strengthen customer relationships, increase profitability, and generally make your customers feel good? Tell us every detail. To qualify for this category, the nominated customer must use Oracle CrowdTwist.


Winner | Dierbergs Markets

Finalists

The Originator Award for Best Lead Management (Oracle Eloqua)

The originator knows that prosperity begins with effective lead generation. If your lead management program has nurtured great prospects, delivered prestigious results, and deepened the bond between marketing and sales, tell us how. To qualify for this category, the nominated customer must use Oracle Eloqua Marketing Automation.


Winner | Outokumpu

Finalists

The Architect Award for the Best Use of Advertising Data

The architect has the advanced skills and experience—well beyond "been there; done that." We’re looking for the marketer who has best utilized activation and measurement data to drive stellar results and outperform goals. If you think you qualify, tell us your story. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising suite.


Winner | PepsiCo

Finalists

The Innovator Award for Best Demonstrated Sales ROI

Innovators understand that good ideas need to produce more than just warm and fuzzy feelings. Can you use sales analytics and insights to deliver sustained and measurable prosperity and economic good health? If your gift is pinpointing opportunities and delivering great benefits, tell us your tale. To qualify for this category, the nominated customer must use at least one solution from the Oracle Sales suite.


Winner | Thermo Fisher Scientific

Finalists

The Futurist Award for Perseverance in Customer Support Challenges

Futurists are constantly looking forward to recognize and adapt to the next big thing—good or bad. If you vanquished unprecedented challenges to ensure continued customer service in 2020 or 2021, tell us how. To qualify for this category, the nominated customer must use at least one solution from the Oracle Service suite.


Winner | Vertiv

Finalists

Partner and agency award categories

CX Agency of the Year

Winner: Labrys

See Finalists
CX SI Partner of the Year

Winner: Accenture

See Finalists
CX ISV Partner of the Year

Winner: Movable Ink

See Finalists
CX Partner Collaboration of the Year

Winner: Labrys | Comtrade System Integration

See Finalists

CX Agency of the Year

If you’ve taken your client’s business to glory with a project that combines financial, business, and analytical impacts, talk to us. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership).


Winner | Labrys

Finalists

CX SI Partner of the Year

Are you Oracle Advertising and CX’s staunchest ally? From concept to design to implementation, achieving a status to really be proud of requires finding perspectives that take our work to new levels. If that’s you, tell us your recipe. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with Service expertise in Oracle CX products.


Winner | Accenture

Finalists

CX ISV Partner of the Year

We’re looking for those technology partnerships with Oracle that exemplify what is possible for customer experiences. Tell us the story! Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with a published CX listing on Oracle Cloud Marketplace.


Winner | Movable Ink

Finalists

CX Partner Collaboration of the Year

This award will be presented to the partners (one ISV and one SI or agency) that clearly demonstrate how they creatively collaborated to implement/deploy Oracle ACX products and ISV technologies for a customer. This award recognizes the partners who are multipliers, working with other partners to deliver exceptional customer experiences for their clients by integrating or leveraging Oracle Advertising and CX products. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with Service expertise (SI partner) and/or a published CX listing on Oracle Cloud Marketplace (ISV partner).


Winner | Labrys | Comtrade System Integration

Finalists

Customer Experience Awards 2021 Winners

The 2021 Markies Awards finalists and winners feature an amazing group of companies of all sizes who span the globe and represent a broad range of industries.

They demonstrated a fierce dedication to innovation and excellence in customer experience that drove robust, measurable success. We’re proud to recognize the innovation and excellence they’ve achieved in helping their customers succeed. Congratulations to the 2021 finalists and winners.

Look back at these unique stories and perhaps learn a few tips to make your next campaign even better.

2021 Markie Awards ceremony and winners

The Pinnacle Award for Best Overall Customer Experience—SMB

July 27, 2021
The finalists were:
  • Bandai Namco Entertainment Europe
  • Delly’s Food Service
  • Spurs Sports & Entertainment
  • Turnkey Vacation Rentals
  • The Washington Football Team—WINNER

The Pinnacle Award for Best Overall Customer Experience—Enterprise

July 27, 2021
The finalists were:
  • Fast Shop
  • Qatar Airways
  • Reserva
  • Thomas Cook India Ltd.
  • Zebra Technologies—WINNER

The Insight Award for Best Use of Data—SMB

July 27, 2021
The finalists were:
  • Bonnier News—WINNER
  • NCBA Bank Kenya PLC
  • Victoria University
  • Youcom

The Insight Award for Best Use of Data—Enterprise

July 27, 2021
The finalists were:
  • Aon
  • Banco BMG S.A.
  • Endeavour Drinks Group
  • Labcorp Drug Development
  • Renner
  • SSE Energy Services—WINNER

The Nexus Award for Best CX Ecosystem

July 27, 2021
The finalists were:
  • Keurig Dr Pepper—WINNER
  • Luggo (part of MRV group)
  • Mazda
  • TNH Hotels & Resorts Management and Investment Jointstock Company
  • Zebra Technologies

The Upshot Award for Best Demonstrated ROI

July 27, 2021
The finalists were:
  • Bonnier News
  • City of Los Angeles—WINNER
  • Grendene
  • Lutrija Bosne i Hercegovine
  • University of Auckland

The Thinker Award for Best Innovation in CX

July 27, 2021
The finalists were:
  • Center Parcs UK
  • Coles Supermarkets
  • GE Healthcare
  • Office of Los Angeles City Mayor Eric Garcetti—WINNER
  • Vertiv Corporation

The Borderless Award for Best International Marketing Campaign

July 27, 2021
The finalists were:
  • Clarivate
  • Grendene S.A.—WINNER
  • Juniper Networks
  • Outokumpu
  • PTC

The Cultivator Award for Best Lead Management Program

July 27, 2021
The finalists were:
  • Banco BMG S.A.
  • Bausch & Lomb Pvt Ltd.
  • Dell
  • Ingram Micro
  • Labcorp Drug Development—WINNER

The Convert Award for Best Commerce Experience

July 27, 2021
The finalists were:
  • Eletrozema S/A
  • Mutual Materials Company
  • The Vermont Country Store
  • TIGI Linea Corp.—WINNER
  • Zebra Technologies

The Context Award for Best Application of Positive Contextual Targeting

July 27, 2021
The finalists were:
  • 5 Inc.
  • Coopeservidores R. L.
  • Goodway Group—WINNER
  • PTC
  • Spirit Airlines

The Convergence Award for Best Agency Collaboration to Drive Better Outcomes for Client Campaigns

July 27, 2021
The finalists were:
  • Havas Media Group
  • Matterkind—WINNER

The Visionary CX ISV Partner of the Year Award

July 27, 2021
The finalists were:
  • Five9
  • Litmus
  • Loqate, a GBG Solution
  • Movable Ink—WINNER
  • OpenMethods

The Game Changer CX SI Partner of the Year Award

July 27, 2021
The finalists were:
  • Apex IT—WINNER
  • Boxfusion Consulting Limited
  • Infosys Limited
  • Innovacx Tech Labs Pvt Limited
  • Speridian Technologies Pte Ltd.