Formerly known as the Markies, this program paid tribute to Oracle Customer Experience (CX) Cloud customers making the biggest impact in enhancing their customers’ experience. The Markies were awarded to customers across advertising, marketing, sales, service, and commerce.
Nominations for the 2025 Customer Awards are now open
Service Partner: Accenture
Winner: Southern Company (Georgia Power Company)
Service Partners: CES, Motiv
Winner: Badger Infrastructure Solutions
Service Partner: Innovacx Tech Labs
Winner: Emser Tile
Winner: Teladoc
Service Partner: Tata Consultancy Services (TCS)
Winner: Vertiv
Most Innovative CX Program
Visionaries are designing the future of customer experiences with innovations that demonstrate creativity and intellect. This award will showcase the most groundbreaking customer experience program. If you’ve created a CX program that stands out from the rest, we want to know about it.
Most Impactful Revenue Program
Organizational growth happens when you achieve great results across all products, different parts of your business, business models, and sales channels. This award will spotlight the revenue programs making the most impact. If your revenue programs are making a significant impact for your organization, we want to hear about it.
Best Use of Customer Data
Strategists understand the importance of leveraging data along with effective tactics to drive superior results. This award will showcase the best use of customer data. If you're turning data into actionable intelligence, we want to hear all about it.
Best Cross-Departmental Program
Connectors understand the awesome power of bringing together multiple solutions, technologies, and organizations to deliver excellence. This award will showcase the top program that connects different parts of a company. If you’ve created a powerful solution that delivers measurable success and keeps the organization in good shape, we want to know about it.
Best Program Adapting to Change
Adjusting to constantly changing customer needs, market trends, and organizational goals means being able to spot and adapt to what’s coming next, whatever it might be for your business. This award celebrates the top program that’s succeeded by being flexible. If you’re great at finding opportunities when things change and getting impressive results, we want to hear your story.
Congratulations to the 17th Annual Markie Awards winners and finalists!
Winner: GE Healthcare
Winner: Cisco
Winner: Graham Corporation
Winner: HSBC
Winner: Australian Red Cross Lifeblood
Winner: Cohu
Builders know no boundaries; they have the skills to create and nurture diverse relationships across cultures. Crafting a marketing message for audiences across multiple regions and borders takes greatness. If that’s you or your team, we want to hear the how, where, and why. To qualify for this category, the nominated customer must use at least one solution from the Oracle CX suite.
Connectors know how to bring together multiple solutions, entities, and organizations to deliver greatness. This award will recognize the customer that has connected at least one solution from the Oracle CX suite to a CRM, third-party app, or API integration to create a healthy ecosystem that manages and nurtures lasting customer relationships.
The orchestrator is a clever arranger and composer of a truly outstanding campaign that generates revenue via savvy use of analytics and insights. If you’re using Oracle to spin data into prestigious returns, let us know how. To qualify for this category, the nominated customer must use at least one solution from the Oracle CX suite.
The originator knows that prosperity begins with effective lead generation. If your lead management program has nurtured great prospects, delivered prestigious results, and deepened the bond between marketing and sales, tell us how. To qualify for this category, the nominated customer must use Oracle Eloqua Marketing Automation.
Strategists are skilled in planning actions and tactics to drive superior results. If you're turning data into ROI, we want to hear all about it. To qualify for this category, the nominated customer has used at least one solution from the Oracle CX suite.
Visionaries are adept at planning and strategizing for the future with imagination and wisdom. Are you taking customer experience beyond transactional excellence and elevating it to new heights? If you’ve built a CX that's in a league of its own, we want to know about it. To qualify for this category, the nominated customer must use at least one solution from the Oracle CX suite.
The 16th Annual Oracle Markie Awards Finalists and Winners! We are pleased to celebrate the finalists and winners of the 16th Annual Markie Awards,creators of truly great experiences across the customer journey. Congratulations!
Winner: Sakura Finetek
Winners: Cincinnati Bengals | Johnson Controls International
Winner: Evri
Winner: Viatris
Winner: Flight Centre Travel Group
Winner: FIS
Winner: Dierbergs Markets
Winner: Outokumpu
Winner: PepsiCo
Winner: Thermo Fisher Scientific
Winner: Vertiv
Visionaries are adept at planning and strategizing for the future with imagination and wisdom. Are you taking customer experience beyond transactional excellence and elevating it to new heights? If you’ve built a CX that's in a league of its own, we want to know about it. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising and CX suite.
Strategists are skilled in planning actions and tactics to drive superior results. If you're turning data into ROI, we want to hear all about it. To qualify for this category, the nominated customer has used at least one solution from the Oracle Advertising and CX suite.
Connectors know how to bring together multiple solutions, entities, and organizations to deliver greatness. This award will recognize the customer that has connected at least one solution from the Oracle Advertising and CX suite to a CRM, third-party app, or API integration to create a healthy ecosystem that manages and nurtures lasting customer relationships.
Every innovation begins with thinkers who articulate the big ideas that others have not imagined. You dream about deeper, more meaningful customer experiences, and you roll up your sleeves to make them real. Tell us how you’ve leveraged technology, brought teams together, or developed creative incentives to catapult revenue, and a Markie win may be yours. To qualify for this category, the nominated customer must use at least one solution from Oracle Advertising and CX suite.
Builders know no boundaries; they have the skills to create and nurture diverse relationships across cultures. Crafting a marketing message for audiences across multiple regions and borders takes greatness. If that’s you or your team, we want to hear the how, where, and why. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising and CX suite.
The orchestrator is a clever arranger and composer of a truly outstanding campaign that generates revenue via savvy use of analytics and insights. If you’re using Oracle to spin data into prestigious returns, let us know how. To qualify for this category, the nominated customer must use at least one solution from the Oracle Marketing suite.
The ally is skilled in building affinity that makes their customers have faith that their loyalty rests in the right place. Have you leveraged Oracle CrowdTwist Loyalty and Engagement to improve customer retention and engagement, strengthen customer relationships, increase profitability, and generally make your customers feel good? Tell us every detail. To qualify for this category, the nominated customer must use Oracle CrowdTwist.
The originator knows that prosperity begins with effective lead generation. If your lead management program has nurtured great prospects, delivered prestigious results, and deepened the bond between marketing and sales, tell us how. To qualify for this category, the nominated customer must use Oracle Eloqua Marketing Automation.
The architect has the advanced skills and experience—well beyond "been there; done that." We’re looking for the marketer who has best utilized activation and measurement data to drive stellar results and outperform goals. If you think you qualify, tell us your story. To qualify for this category, the nominated customer must use at least one solution from the Oracle Advertising suite.
Innovators understand that good ideas need to produce more than just warm and fuzzy feelings. Can you use sales analytics and insights to deliver sustained and measurable prosperity and economic good health? If your gift is pinpointing opportunities and delivering great benefits, tell us your tale. To qualify for this category, the nominated customer must use at least one solution from the Oracle Sales suite.
Futurists are constantly looking forward to recognize and adapt to the next big thing—good or bad. If you vanquished unprecedented challenges to ensure continued customer service in 2020 or 2021, tell us how. To qualify for this category, the nominated customer must use at least one solution from the Oracle Service suite.
Winner: Labrys
Winner: Accenture
Winner: Movable Ink
Winner: Labrys | Comtrade System Integration
If you’ve taken your client’s business to glory with a project that combines financial, business, and analytical impacts, talk to us. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership).
Are you Oracle Advertising and CX’s staunchest ally? From concept to design to implementation, achieving a status to really be proud of requires finding perspectives that take our work to new levels. If that’s you, tell us your recipe. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with Service expertise in Oracle CX products.
We’re looking for those technology partnerships with Oracle that exemplify what is possible for customer experiences. Tell us the story! Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with a published CX listing on Oracle Cloud Marketplace.
This award will be presented to the partners (one ISV and one SI or agency) that clearly demonstrate how they creatively collaborated to implement/deploy Oracle ACX products and ISV technologies for a customer. This award recognizes the partners who are multipliers, working with other partners to deliver exceptional customer experiences for their clients by integrating or leveraging Oracle Advertising and CX products. Open to all eligible Oracle partners (active Oracle PartnerNetwork membership) with Service expertise (SI partner) and/or a published CX listing on Oracle Cloud Marketplace (ISV partner).
The 2021 Markies Awards finalists and winners feature an amazing group of companies of all sizes who span the globe and represent a broad range of industries.
They demonstrated a fierce dedication to innovation and excellence in customer experience that drove robust, measurable success. We’re proud to recognize the innovation and excellence they’ve achieved in helping their customers succeed. Congratulations to the 2021 finalists and winners.
Look back at these unique stories and perhaps learn a few tips to make your next campaign even better.