Media and Entertainment

Streaming, gaming, on-demand, and second-screen experiences are becoming standard for media and entertainment companies as audiences consume what they want, when they want—wherever they are. Exceed consumer expectations and drive innovation at global scale with Oracle. From content development to production, broadcasting, over the top (OTT) services, and more, Oracle helps you uncover efficiencies and optimize resources to provide the best possible customer experience.


Multicloud in the Mainstream
S&P Global survey, 2023

451 Research, part of S&P Global Market Intelligence, conducted a global survey with more than 1,500 respondents. Read the report today to get more industry insights and see how your industry stacks up.

Media and Entertainment features

Digital Experience for Media & Entertainment

Oracle’s Digital Experience for M&E solution enables media companies to increase share of wallet by launching new digital services and creating bundled offerings. It provides an agile, unified, and intelligent platform that allows M&E companies to personalize every interaction using their audiences’ digital profile, acquire customers with intelligent offers, engage them with an omnichannel experience, and empower them with full control over their usage experience.

Unlock the value of media data through a single view of the consumer


  • Gain a holistic view of consumers and their journey, signals, and behavior.
  • Model and predict the next, best consumer experience in real time.
  • Ideate, create, and launch services that consumers and fans demand to succeed in their businesses.

Deliver compelling consumer experiences through targeted engagement


  • Meet consumers where they are by engaging on their digital channels of choice.
  • Interact with consumers according to their preferences, and provide conversational and mobile interaction channels.
  • Understand what consumers demand, and apply adaptive intelligence for consumer-centric service innovation.

Build brand loyalty by providing a differentiated experience in every consumer interaction


  • Acquire consumers with intelligent offers and a frictionless onboarding experience.
  • Engage consumers with a single-cart, omnichannel buying experience.
  • Serve consumers with proactive care experience and full control over their usage experience, and empower employees and partners with information, tools, and innovations.

Get ahead of competitors by delivering a tailored M&E digital-experience platform


  • Create a connected and personalized experience through an intelligent and agile digital-experience platform.
  • Diversify revenue streams by launching new service offers and enabling new business models.
  • Leverage emerging technologies and deliver tomorrow’s experience today.

Create impactful experiences consumers remember and return to

  • Understand who your audiences are and how to reach them

    Make sure your digital ads are seen by people—not bots—so you know for certain if your advertising is meeting your objectives.

  • Create a single, dynamic view of your consumers

    Combine online, offline, and third-party data with AI and machine learning to create a consistent brand experience across marketing, sales, and service.

  • Fuel growth through direct-to-consumer models at scale

    Monetize any business model at scale with the flexibility and capabilities of Oracle Cloud Infrastructure.

  • Deliver a connected event experience guests won’t forget

    Give guests the ability to define their own journey onsite, and create a connected experience they can enjoy before, during, and after the event.

“Oracle Cloud was the obvious choice for Premier League to be able to give fans worldwide a game-changing new experience.”

Richard Masters

Premier League Chief Executive

Unlock innovation through data-driven, direct-to-consumer models

  • Get more value from your consumer data investment

    Generate actionable data across every customer touchpoint to personalize the consumer experience.

  • Innovate and automate with emerging technologies

    Transform consumer engagement and open up new business models with IoT, AI, blockchain, machine learning, and chatbots.

  • Get performance, reliability, and security at a global scale

    Move, build, and run all your global media workloads on a secure, high-performance environment with Oracle Cloud Regions.

  • Increase efficiencies by simplifying financial processes

    Drive finance transformation through evolving value chains to gain greater visibility and insight into corporate and production financials.

Discover how Oracle helps media and entertainment companies innovate

Explore more customer stories
Disneyland Paris drives greater outcomes in digital advertising with Oracle Advertising Cloud