Oracle Eloqua Guided Campaigns
Simplified experience for precision revenue growth
Oracle Eloqua Guided Campaigns empowers nontechnical marketers and sellers to effortlessly launch precisely targeted campaigns. With prebuilt workflows and step-by-step guidance, it’s fast and easy to create brand-approved, personalized email campaigns to engage high-propensity buying groups, generate and deliver conversation-ready opportunities right to sellers, and ultimately accelerate revenue.
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Eloqua Guided Campaigns features and capabilities
Build precise audience segments for maximum campaign impact
Reach the audiences that are primed for conversion by combining first, second, and third–party data from your customer database, including Oracle Eloqua Marketing Automation, Oracle Unity Customer Data Platform, or any CRM.
Features:
- Highly targeted audience profiles
- Integrated audience sources
- Intelligent audience selection
Ensure brand consistency across marketing and sales
Deliver consistent messaging across different touchpoints to create a cohesive customer experience and amplify brand identity while eliminating redundant work and safeguarding brand integrity.
Features:
- Prebuilt emails from Eloqua
- Easily customizable content
- New emails created from approved templates
- Dynamic email signature
Deploy outcome-based campaigns with ease
Empower nonexpert marketers and field-facing teams to launch strategic campaigns easily with step-by-step, prescriptive workflows designed for specific marketing goals.
Features:
- Simple email campaign
- Multi-step nurture to promote engagement
- Promotion for upcoming events or webinars
Measure campaign performances at the account level
Gain insights into campaign performance with different dashboards. Unveil conversation-ready opportunities and areas for optimization via detailed reports and metrics.
Features
- Account-centric marketing metrics
- Email and campaign-specific metrics
- Comprehensive campaign performance overview for each Guided Campaign
Deliver conversation-ready opportunities directly to Oracle CX Sales
Automatically aggregate the scores of individual contacts within the same account to qualify and deliver them as conversation-ready opportunities directly to Oracle CX Sales—no marketing qualified leads required.
Features:
- Account engagement score by campaign
- Automated opportunity flow to sales
- Detailed account activity reporting
Product Tour—Oracle Eloqua Guided Campaigns
Launch precisely targeted campaigns through guided workflows
Streamlined Campaign Generation
Prescriptive, guided workflows that simplify campaign creation. Easily curate the right audience, leverage pre-approved content and tactics, with global governance.
Outcome-based marketing campaign tactics
Make it easy for non-expert marketers and field facing teams to execute marketing campaigns with confidence. Campaign Tactics designed to support a specific marketing goal or desired outcome.
Hyper-Targeted Audiences at Scale
Choosing from pre-created segments from Eloqua or Oracle Unity Customer Data Platform, users can bring together customer data to identify highly targeted customer segment for optimal engagement.
Account Engagement Score by Campaign
Highly targeted and sophisticated audiences pair with prescriptive, focused tactics make it simple to execute email campaigns with ease, and measure the impact scored opportunities mapped at the account level.
Conversation Ready Opportunities
Unify marketing and selling: deliver pre-qualified opportunities to Oracle Sales, along with the scoring, analysis and engagement insight to accelerate sales engagement and next steps.
Unify marketing and sales to accelerate revenue
Extend the power of Eloqua to enhance campaign efficiency, optimize your ABM strategy, and foster seamless collaboration between marketing and sales.
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Simplify campaign build and launch
Eliminate the rote work of intricate campaign building and replace it with guided workflows to build and run campaigns easily, regardless of experience.
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Ensure consistent brand recognition
Maintain brand cohesion through centralized control and access to pre-approved templates and messaging, boosting customer engagement and driving conversions.
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Unify marketing and sales for profitability
Align your teams around shared revenue goals. Streamline account-based marketing and sales campaigns with automated workflows and shared insights.
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Accelerate sales cycles and revenue growth
With opportunities being qualified and delivered automatically to your CRM system, give your sales teams conversation-ready opportunities for immediate follow-up.