Physician, patient, and payer insights

Robust quantitative assessment

We utilize extensive quantitative data collection and analysis, based on both primary and secondary data sources. Our consultants are supported by an operations team with decades of experience conducting primary research surveys with physicians, patients, and other healthcare stakeholders in more than 60 countries across six continents. This is combined with data from extensive proprietary databases and external secondary data to provide comprehensive market understanding.

Insights derived from a vast, continuously expanding data set

Oracle EHR Real-World Data consists of more than 986 million outpatient encounters and 108 million patients. This data set is always growing thanks to the Oracle Learning Health Network and its diverse community of 105 contributing members and counting. Our team uses this data to help inform your perception of your physicians, payers, and patients.

Understanding underpinned by qualitative insights

Our insights into physicians, patients, and payers are reinforced by the collective expertise of a dedicated qualitative research team with extensive knowledge of ethnography, behavior change, cultural immersion, and other fields. Using behavioral science as a foundation, we evaluate multiple factors influencing behavior to identify levers for change.

Understanding physician behavior and attitudes

The choices physicians make are influenced by social, cultural, and environmental factors. We measure physician behaviors and attitudes to assess what drives their decisions now and what will do so in the future. Based on this assessment, we can provide key insights into practice views and guidance to turn these findings into a meaningful marketing strategy.

Support and guidance from key opinion leaders (KOLs)

KOLs’ expertise and expansive industry influence can help support and justify your marketing investment. We match verified profiles to your marketing objectives and evaluate influence based on reach and depth, so you can identify impactful physicians, understand how to reach them, and tailor your messages so they resonate.

Understanding every aspect of the patient experience

We use unique frameworks and integrated data sets to evaluate patient experiences, needs, and outcomes to establish a complete view of how patients and healthcare systems interact. By contextualizing patient experiences against EHRs, claims, and available data on patient-reported outcomes, we can draw connections between what patients feel, say, and do to gauge the impact a condition has on their lives.

Pulling targeted insights from the National Health and Wellness Survey (NHWS)

The Oracle Life Sciences National Health and Wellness Survey is a unique data asset that has included more than 2.5 million respondents since its inception. It can provide unique insights into both diagnosed and undiagnosed sufferers of a wide range of health conditions across 12 countries without conducting prospective surveys.

The NHWS includes validated instruments and disease-specific measures to help identify, profile, and understand granular patient segments to inform your brand strategies. Additionally, NHWS respondents can be recontacted and queried with proprietary questions as needed.