Oracle CrowdTwist Loyalty and Engagement

Connect your largest and most valuable customers with loyalty and reward programs specifically targeted to them. Oracle CrowdTwist Loyalty and Engagement increases profitability, deepens customer relationships, and improves customer retention.

Oracle CrowdTwist Loyalty and Engagement Product Tour
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Explore Oracle CrowdTwist Loyalty and Engagement

Engage your customers

Capture data every time customers engage with your brand to build a full 360-degree customer profile that can be used to personalize interactions and offerings.

Omnichannel customer loyalty

Build customer loyalty by creating consistent loyalty experiences no matter which touchpoints—physical or digital—customers chose to interact with your brand.

Customer data capture

Collect actionable customer data across all touchpoints and channels and use that data to deepen connections with your customers.

Nonpurchase activities and gamification

Interact with your customers beyond the point of transaction and add gamification. Begin to understand why they engage and what motivates purchases.

First-party profiles

Build rich, first-party profiles of your most valuable customers by combining their brand engagement, social influence, and spend.

Integration with Responsys Campaign Management

Create more targeted marketing campaigns and boost conversion rates using the real-time customer loyalty and engagement data in Oracle Responsys Campaign Management. Segment and personalize your marketing campaigns more effectively by matching offers to customer preferences in real time.


Product Tour—Oracle CrowdTwist

Acquire, retain, and deepen customer relationships

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Welcome to Oracle CrowdTwist Loyalty and Engagement

Create meaningful long-term relationships with your customers. Boost customer loyalty by understanding their needs and preferences and building personalized experiences for them.

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Retail industry highlight

Discover how to build better relationships with your most valuable shoppers with Oracle CrowdTwist Loyalty and Engagement.

Oracle CrowdTwist customer successes

View more customer successes

Companies look to Oracle CrowdTwist to build customer relationships that extend beyond the point of transaction.

Key benefits

  • Build meaningful customer relationships that last

    Make customers feel valued for their loyalty at every interaction with engaging and rewarding loyalty programs.

    How to add value to the customer relationship and build trust (PDF)

  • Create omnichannel loyalty experiences

    Recognize and reward customers for engaging with your brand in the way that is most convenient for them.

  • Personalize every communication

    Leverage the customer data collected in loyalty programs to make every communication relevant and valuable.

  • Increase customer lifetime value

    Understand your most valuable customers, market to them more effectively, and attract look-alike audiences.

  • Create engaging, rewarding, and personalized customer-engagement–based loyalty programs

    Easily create engaging, rewarding, and personalized loyalty programs with preloaded, guided user experiences and standardized CTAs, integration widgets, and gamification capabilities.

    Video: Customer Loyalty Programs in Retail (3:21)

Resources

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