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Marketing and Sales Unification

Break down silos between marketing and sales teams to accelerate precision revenue growth. Oracle’s complete suite for marketing and sales unification includes our customer data platform, marketing automation platform, sales automation platform, and Fusion CX Analytics—a seamlessly connected set of tools to empower practitioners to know and engage customers. Unify marketing and sales into a new revenue operations center of excellence around shared customer data and business goals to drive efficient, recurring, and account-centric growth.

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Optimize collaboration between marketing and sales

Unifying marketing and sales hinges on a company’s ability to do three things well: know your customers on a deep level, orchestrate personalized marketing engagement, and orchestrate sales best practices.

Know your customers, predict their needs, and activate across channels

Unify your customer data landscape with the only CDP built to seamlessly gather, cleanse, and integrate data from across your entire enterprise – front- and back-office, and all your digital properties. Leverage real-time intelligent decisioning to predict and orchestrate the next best experience for the customer.

Features
  • Comprehensive customer intelligence from front and back-office sources
  • Unified account and customer profiles
  • Ready-to-run AI/ML models and advanced analytics
  • B2B, B2C and industry-specific data models
  • Enterprise-level security, scale, and performance
  • Advanced audience segmentation
  • Journey orchestration
  • Real-time personalization
  • Buying group discovery
  • Easy access to 3rd party enrichment data

Forge deeper customer connections and drive conversions through real-time personalization at scale

Design and execute customer-centered, multichannel campaigns with an easy-to-use interface and AI. Engage with buying group members for maximum impact and accelerated decision-making.

Features
  • Cross-channel campaign orchestration
  • Account-based marketing
  • Guided campaign building and execution
  • Advanced targeting and segmentation
  • Buying group engagement
  • Lead and account scoring
  • Content and asset management
  • Built-in AI and advanced analytics
  • Testing and optimization
  • Measurement and reporting
  • Email subject line and content generation

Guide sellers on where to focus and what actions to take, with precise context every step of the way

Automate actions and guide sellers based on AI/ML. Enable your business to construct prescriptive selling paths that keep reps aligned to best practices.

Features
  • Sales orchestration
  • Sales performance management
  • Integrated incentive compensation
  • Sales planning
  • Advanced forecasting adjusted for accuracy
  • AI-driven lead prioritization
  • Out-of-the-box telemetry
  • Partner relationship management
  • Customer data management
  • CX Sales mobile app
  • Sales help desk

Unify marketing and sales data for revenue intelligence

Break down the data silos between marketing and sales departments and transform your data into intuitive dashboards and reporting for all revenue generation activities.

Features
  • Campaign efficiency analysis
  • Account-based analysis
  • Lead prioritization
  • Sales pipeline measurement
  • Sales activity tracking
  • Win-loss analysis

Find out why Oracle Marketing is a Leader

Oracle is a Leader in Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms**

Find out why Oracle is a Leader for the 12th consecutive year.

Access the Gartner report

Oracle ranked 2nd in all Use Cases in the Gartner® Critical Capabilities for Sales Force Automation Platforms

Find out why Oracle was recognized.

Access the Gartner report
Oracle is the only Leader in Forrester Wave™ for B2B Customer Data Platforms

Find out why Oracle is the only Leader. *

Access the Forrester report

Customer spotlight

Aon enhances its end-to-end client strategy with Oracle Cloud

The leading professional services firm selects Oracle CX and Oracle Analytics Cloud to automate service delivery and meet ever-changing client needs.

Why choose Oracle for unified marketing and sales

01More high-quality sales opportunities, more efficiently

With Oracle Eloqua, Outokumpu achieved unprecedented synergy in lead management across nurturing flows. The sales pipeline volume generated by marketing increased 231%. The results indicated the close cooperation between Outokumpu’s marketing and sales teams, with smooth, automated processes enabling the optimal use of resources.

02Faster deals and increased sales with automation and unified data

TPL implemented Oracle Sales to manage its sales, leads, customer contacts, reporting, and analytics. The move has automated sales processes and harmonized data across companies, providing comprehensive, up-to-date sales information for all managers and sales reps. As a result, deals are closed faster, while upselling and cross-selling have increased.

03Data-driven customer experiences for long-lasting loyalty

Red Bull Racing selected Oracle Marketing solutions to create a data-driven fan experience. Oracle Unity CDP gathers customer signals and applies them to the customer profile in real time. With the most up-to-date insights about the customer at every moment, the marketing team can make sure fans get the right content at the right time.

04Enterprise-level structure to support multiple business lines and regions

Mazda Motor Europe, part of the Mazda Motor Corporation, selected Oracle to synchronize its marketing capabilities across all markets and streamline campaign execution. Mazda gained a better general overview of marketing campaigns active in different countries, while harvesting unified data from multiple channels and using real-time reporting to improve decision-making. Thanks to fast and accurate data syncing, Mazda Motor Europe benefits from smooth collaboration between markets and continuity in the customer journey.

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Oracle Service

Deliver efficient service outcomes at scale when and where customers engage

Oracle Fusion CX Analytics

Help your organization achieve its full revenue potential by combining sales, marketing, and service data in a unified analytics solution

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* The Forrester Wave™: B2B Customer Data Platforms report is a 29-criterion evaluation of eight top standalone B2B customer data platform providers based on their current offering and strategy, categorizing them as Leaders, Strong Performers, Contenders, and Challengers. The report shows how these providers measure up and helps revenue operations professionals select the right one for their needs.

** Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin, 20 September 2023
The report was titled as Magic Quadrant for CRM Lead Management in 2013-2020. Oracle was recognized as Oracle (Eloqua) in the 2013 Magic Quadrant for CRM Lead Management.

*** Gartner, Critical Capabilities for Sales Force Automation Platforms, Guy Wood, Adnan Zijadic, Steve Rietberg, and Varun Agarwal, 26 August 2024

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.

Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.

GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.