Analytics for Customer Experience

Oracle Fusion CX Analytics helps organizations achieve their full revenue potential by combining sales, marketing, and service data in a unified analytics solution.

Get started with Fusion Analytics for free

Select your KPIs, get up and running quickly, and realize immediate business benefits. Explore our prebuilt content with your own data and start making better decisions faster.

Analytics across CX applications

Unite marketing, sales, and service data for trusted numbers across the board

Connect to cloud data sources or import external files for secure, governed analysis.

Promote a seamless customer experience from lead to contract through renewal

Understand which accounts need additional support or find potential references. Discover and nurture opportunities for upsell or cross-sell before the renewal process begins.

Generate more accurate forecasts and identify potential revenue leakage points in the customer lifecycle

Examine front- and back-office KPIs together, including lead-to-order tracking, account ROI, renewal rates, and more.

Conduct account-based analysis across the entire customer journey

Generate more targeted outreach and track each account's individual engagement to improve pipeline velocity, both pre-sale and during the renewal process.

Cross-departmental analysis poses a challenge

44%

of organizations feel confident in their ability to measure the impact of CX on revenue


Source: IDC

30%

of organizations feel confident in their ability to integrate and analyze CX data


Source: IDC

Organizations use

25

separate data sources for customer insights


Source: Deloitte

Prebuilt analytics for Oracle Cloud CX

Uncover new data patterns for better decision-making

Measure and monitor best practice KPIs and trends, calculate pipeline growth or shrinkage, and determine if projected velocity supports current objectives.

Sample KPIs

  • Weighted pipeline
  • Pipeline velocity
  • Stage velocity
  • Funnel leakage
  • Stage progression
  • Revenue from accounts
  • Deals at risk
  • Average deal size

Graham Corporation logo

"We are now 5x more efficient since our data quality has improved. On top of that, because everything is visual, we can see what’s happening and drill down into the information. It's everything we need, organized, and the auto-insights feature is really helping us generate new insights for our users to explore their data."

Steve Raynor, Global Sales Director Graham Corporation, Global Sales Director

Advantages of prebuilt Fusion CX Analytics

  Oracle Cloud CX
 

With Oracle Fusion CX Analytics:

With third-party tools:

Prebuilt capabilities
More than 100 ready-to-use best practice KPIs/metrics, dashboards and reports
available
not available
Native integration with Oracle Cloud CX
available
not available
Fast performing prebuilt analytics data model
available
not available
Rapid implementation—no coding required
available
not available
Incremental updates based on Oracle Cloud CX releases
available
not available
Inherited role-based security from Oracle Cloud CX
available
not available
Single shared data model for Oracle Cloud Applications, including CX, ERP, HCM, and Supply Chain Management (SCM)
available
not available
Extensibility capabilities
Self-service tools to create custom visualizations and report creation
available
available
More than 50 native self-service connectors to diverse data sources
available
incomplete
Machine learning and predictive analytics available to everyone
available
incomplete
Insights from natural language processing
available
incomplete
  Oracle Cloud CX
 

With Oracle Fusion CX Analytics:

With third-party tools:

Prebuilt capabilities
More than 100 ready-to-use best practice KPIs/metrics, dashboards and reports
available
not available
Native integration with Oracle Cloud CX
available
not available
Fast performing prebuilt analytics data model
available
not available
Rapid implementation—no coding required
available
not available
Incremental updates based on Oracle Cloud CX releases
available
not available
Inherited role-based security from Oracle Cloud CX
available
not available
Single shared data model for Oracle Cloud Applications, including CX, ERP, HCM, and Supply Chain Management (SCM)
available
not available
Extensibility capabilities
Self-service tools to create custom visualizations and report creation
available
available
More than 50 native self-service connectors to diverse data sources
available
incomplete
Machine learning and predictive analytics available to everyone
available
incomplete
Insights from natural language processing
available
incomplete
Available
Incomplete offering
Not available

Get started with Fusion CX Analytics

See it in action

Explore how to use Oracle Fusion CX Analytics daily in a product tour that showcases key features and benefits.

Learn with a hands-on workshop

The best way to learn is to try it. Join a workshop with the OCI Free Tier, an existing OCI tenancy, or for selected solutions an Oracle-provided free lab environment.

Join us for a live demo

Learn how Oracle CX solutions can work for your organization. Get a personalized demo with product experts who will walk you through our key features and answer your questions.

Introducing Oracle Fusion CX Analytics

See a replay of the live announcement to learn how Oracle is powering revenue transformation.

Contact sales

Interested in learning more about Oracle Fusion CX Analytics? Let one of our experts help.