Build contextually relevant, digital marketing campaigns for all consumers. Oracle Responsys Campaign Management is a cross-channel campaign management platform that delivers advanced intelligence at scale so you can create personalized messages based on the individual interests and preferences of customers and prospects.
Learn about our product vision and the latest enhancements.
Find out why customers choose Oracle.
Check out our on-demand webinars to prepare for the future of marketing.
Produce inspiring email marketing messages simply and efficiently with dynamic personalization that ensures every customer is treated as an individual. Achieve enterprise scale without sacrificing customer preferences.
Use an intuitive, code-optional email message designer to personalize your campaigns. Quickly toggle between device previews to ensure the email consistently renders as expected.
Ensure each message reaches its intended recipient. Gain a competitive advantage with Oracle’s Deliverability Plus, designed to maximize delivery success.
Improve cross-team collaboration. Match platform access to job responsibilities and create permissions that fit your organizational structure. Facilitate process management across teams and contractors to ensure efficient delivery of campaigns.
Collaborate with our full-service Oracle Consulting Services organization to augment your team’s capabilities and resolve any outstanding digital marketing needs.
"We are using Oracle Responsys to create the customized campaigns for our clients…with customized suggestions on which car to buy next."
—Vladimir Bace
Chief Marketing Officer, Neostar
Learn how companies like yours use Oracle’s campaign management features to succeed. Click on the logos to learn more.
Pivot active marketing programs in response to unexpected market changes or business volumes, to ensure, reliable and contextual communications.
Launch campaigns faster using intuitive, customizable workflows that help you and your teams accomplish more with less reliance on IT.
Connect real-time customer behaviors to your digital marketing programs to ensure timely and relevant messages that drive higher conversion rates.
Easily review marketing campaigns, detect production errors before they occur, and get fully optimized campaigns out into the market quicker.
Learn how a strategic investment in AI can better support your digital marketing campaigns
Identify more opportunities to exceed your customers’ expectations. Leverage advanced data science, built directly into Oracle Responsys Campaign Management, to optimize audience segmentation and then personalize your message to every individual.
Chad S. White, Head of Strategic Research, Oracle
Apple’s Mail Privacy Protection (MPP) is upending how email marketers measure performance. With upwards of 95% of Apple Mail app users likely to enable MPP and Apple Mail accounting for roughly half of all email opens when MPP went into effect last September, email opens have been dramatically depreciated.
That has marketers reevaluating how they measure email marketing success. Let’s discuss how things have changed and how they haven’t.
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