Oracle Responsys Campaign Management

Build contextually relevant, digital marketing campaigns for all consumers. Oracle Responsys Campaign Management is a cross-channel campaign management platform that delivers advanced intelligence at scale so you can create personalized messages based on the individual interests and preferences of customers and prospects.

Oracle Responsys Campaign Management Product Tour
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Explore Oracle Responsys Campaign Management

Individualized email marketing

Produce inspiring email marketing messages simply and efficiently with dynamic personalization that ensures every customer is treated as an individual. Achieve enterprise scale without sacrificing customer preferences.

Campaign production

Use an intuitive, code-optional email message designer to personalize your campaigns. Quickly toggle between device previews to ensure the email consistently renders as expected.

Improved deliverability

Ensure each message reaches its intended recipient. Gain a competitive advantage with Oracle’s Deliverability Plus, designed to maximize delivery success.

Secure collaboration

Improve cross-team collaboration. Match platform access to job responsibilities and create permissions that fit your organizational structure. Facilitate process management across teams and contractors to ensure efficient delivery of campaigns.

Advanced professional services

Collaborate with our full-service Oracle Consulting Services organization to augment your team’s capabilities and resolve any outstanding digital marketing needs.


Product Tour—Oracle Responsys Campaign Management

Design and deliver relevant, engaging customer experiences

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Welcome to Oracle Responsys Campaign Management

Use your customers' specific interests to create and personalize marketing messages across all devices, channels, and lifecycle stages. Oracle Responsys Campaign Management uses AI to better understand customer data so that targeted content and offers can be sent to customers on their preferred channel, at the right time.

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Neostar tracks and segments customers based on interest with Oracle Marketing

"We are using Oracle Responsys to create the customized campaigns for our clients…with customized suggestions on which car to buy next."

—Vladimir Bace
Chief Marketing Officer, Neostar

Oracle Responsys Campaign Management customer successes

View more customer successes

Learn how companies like yours use Oracle’s campaign management features to succeed. Click on the logos to learn more.

Key benefits—campaign management

Adapt and scale to market changes

Pivot active marketing programs in response to unexpected market changes or business volumes, to ensure, reliable and contextual communications.

Email marketing improvements to make during slow periods

Overcome email deliverability issues in a changing world

Improve time-to-market with intelligent workflows

Launch campaigns faster using intuitive, customizable workflows that help you and your teams accomplish more with less reliance on IT.

How to speed up email production workflows

Enhance personalization with real-time data

Connect real-time customer behaviors to your digital marketing programs to ensure timely and relevant messages that drive higher conversion rates.

Move beyond segmentation to personalize at individual level

Personalized marketing for B2C campaigns

Catch costly production errors before they occur

Easily review marketing campaigns, detect production errors before they occur, and get fully optimized campaigns out into the market quicker.

Learn how a strategic investment in AI can better support your digital marketing campaigns

Know your customers better

Identify more opportunities to exceed your customers’ expectations. Leverage advanced data science, built directly into Oracle Responsys Campaign Management, to optimize audience segmentation and then personalize your message to every individual.

Learn more about Advanced Intelligence for Oracle Responsys

MARCH 1, 2022

How Mail Privacy Protection is changing how email marketing performance is measured

Chad S. White, Head of Strategic Research, Oracle

Apple’s Mail Privacy Protection (MPP) is upending how email marketers measure performance. With upwards of 95% of Apple Mail app users likely to enable MPP and Apple Mail accounting for roughly half of all email opens when MPP went into effect last September, email opens have been dramatically depreciated.

That has marketers reevaluating how they measure email marketing success. Let’s discuss how things have changed and how they haven’t.

Read the complete post

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