Oracle Infinity Behavioral Intelligence

Realize your personalization strategy faster and deliver digital customer experiences that are authentic, relevant, and context aware. With Oracle Infinity Behavioral Intelligence you can collect and evaluate prospect and customer behaviors in real time, use AI and machine learning to obtain intelligence from that data, and combine both to personalize the digital customer experience (CX) at the exact right moment.

Oracle Infinity Behavioral Intelligence Product Tour
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Learn how Oracle leverages integrated data to gain a deeper understanding of its customers and meet their unique needs.

Explore Oracle Infinity Behavioral Intelligence

Unify customer behavioral data in real time

Stream diverse, cross-channel, digital data and use Infinity’s ID matching capabilities to build a single behavioral view of each person.

Flexible data collection

Strengthen your data collection with Oracle’s CX tag, SDK, and API. Capture any behavior and parameter into Infinity Behavioral Intelligence’s real-time stream. The CX tag works across Oracle CX applications, simplifying tag management while building a complete digital picture across applications.

Unlimited number of customer behavior parameters

Collect the right behaviors in real time, every time—whether you’re a marketer or developer. Accelerate your data collection around the customer’s digital behavior with ready-to-use approaches, build custom behaviors with ready-to-use tools, or develop custom behaviors from scratch.

Real-time behavioral signals

Stream data while a person is still visiting your digital property. With Oracle Infinity, you can observe sessions while they’re happening and adjust the personalized experience you deliver to them in real time.


Neostar tracks and segments customers based on interest with Oracle Marketing

Oracle Infinity follows our users on the site—what they do and what they click on and what they browse—and then creates custom events that go into Responsys and triggers custom email campaigns.

—Vladimir Bace, Chief Marketing Officer, Neostar

Oracle Infinity Behavioral Intelligence customer successes

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Learn how companies across different industries and in different geographies use Oracle Infinity Behavioral Intelligence to personalize CX. Click on each logo to learn more.

Product Tour—Oracle Infinity Behavorial Intelligence

Gain customer behavior insights. Use them to improve digital experiences.

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Welcome to Oracle Infinity

Gain insights into customer behaviors and use those insights to improve their digital experience.

Oracle Infinity Behavioral Intelligence surfaces opportunities to help you better target, remarket, personalize, and offer recommendations to improve user engagement and marketing outcomes.

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Key benefits—behavioral intelligence

Increase conversions with real-time behaviors

Harness customer behaviors as they happen and use them to optimize customer experience.

Boost customer engagement and lifetime value

Increase engagement and loyalty by providing the content, offers, and promotions that resonate best with each visitor, customer, or prospect.

The right time to optimize customer engagement is now

Scale with flexibility

Use a system that will grow with you. Built on an innovative, big data platform, Oracle Infinity is a digital intelligence solution that offers unparalleled data collection and accessibility.

Improve personalization

Gather data about each customer at an individual level to better understand behaviors and deliver more personalized experiences.

Learn about personalized B2B marketing best practices

Read about personalized B2C marketing best practices

Accelerate ROI from your marketing ecosystem

Take advantage of built-in integrations, customizable APIs, and data streaming to easily embed rich behavioral data into your marketing ecosystem.

How behavioral intelligence powers marketing automation and campaign management

JANUARY 10, 2022

Markies Mondays: Using contextual intelligence to target customers in the moments that matter

Autumn Black, Content Marketing Specialist, Oracle

We’re recognizing the finalists of the Context Award for Best Application of Positive Contextual Targeting, which recognizes campaigns that generated a splash by leveraging contextual intelligence technology to target trending moments.

Let’s take a closer look at how these five finalists used contextual intelligence, marketing automation, Oracle Infinity, Oracle Maxymiser, and Oracle Sales to create unique, impactful campaigns.

Read the complete post

Resources

See what’s new in Oracle Marketing

See how the Oracle CX team is working to make every customer interaction matter. Catch up on the latest in blogs, videos, product demos, events, and more.

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