Oracle Cloud CX Platform

Built on a cloud platform that incorporates best practices and applied emerging technologies, Oracle Cloud CX offers tools simple enough for business users to manage, yet powerful enough for developers to extend. Oracle CX applications are innovative and flexible, and provide consistent performance and security.

 

Oracle Cloud CX platform

Unity Customer Data Platform

Personalize the customer experience with a customer data platform that creates a single, dynamic view of each account and delivers intelligence—in real time—to marketing, sales, service, and commerce.

Modules
  • Unified customer profile
  • Customer profile enrichment
  • Real-time, smart segmentation
  • Customer analytics
  • Actionable intelligence
  • CX integrations
  • Segmentation
  • Behavioral Intelligence

Why Oracle CX is built for excellence

Connected data

Oracle Cloud CX takes a data-first approach, connecting customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Oracle has been helping customers manage, secure, and drive business value from data for more than 40 years. Data is our DNA.

Connected, modern UX

Oracle’s modern user experience puts consumer-grade experiences into your hands. Highly modular visual components and intelligent, conversational services maximize reuse and consistency across our applications. Experience the power of search, natural language processing, and low-code development using cloud native Oracle Cloud Infrastructure services together with these UX paradigms.

Customer intelligence

Oracle’s customer intelligence platform helps enterprises drive business value from their connected data assets and thrive in the experience economy. When powered by connected data, connected intelligence delivers hyperpersonalization in real time and at scale across the customer journey.

Mazda Europe personalizes communications and reduces costs using a CDP

When Mazda Europe wanted to know more about their customer across their various data sources, they begun looking for a CDP. See the benefits they received, including improved speed and increased lead submissions, as they implemented Oracle Unity Customer Data Platform.

Oracle Cloud CX customer successes

With a comprehensive suite of tools for sales, marketing, service, and commerce professionals, Oracle Cloud CX helps brands get ahead and stay ahead in the experience economy.

Thought leadership

Get the most from your Oracle Marketing investment with Oracle Content Management

Monte Kluemper, Principal Product Manager, Oracle Content Management

Looking for the right content and assets to complete your martech stack? Sometimes the answer is right in front of you. Read this post to discover how you can get the most from your existing marketing assets. Oracle Content Management offers you a single repository—preintegrated with your existing marketing tools—for storing images, fonts, logos, videos, audio files, PDFs, and photos as well as structured content assets, such as blogs, product descriptions, and customer testimonials.

Read the full blog

Resources

Release Readiness

Release readiness

Get up to speed on the latest releases of Oracle CX Platform and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.

The Oracle Playbook series

We've compiled the secrets to our people, process, and systems strategy. And we want to share them with you.

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