The path to CX data excellence
Score your organization’s customer data strategy and learn how you can use a customer data platform to move forward on the path to CX data excellence.
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Single view of the customer
Do you use identity management effectively to create a unified view of the customer?
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Intelligence
Are you able to derive intelligence from your data and use it to make decisions or predictions?
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Segmentation
How easy is it to do effective audience segmentation with the data you have available?
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Reporting and analytics
Do you have the reporting systems in place to easily query data and understand it?
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Personalization
Are you able to use the data you have to personalize marketing offers and communications in real time?
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Real-time activation
Do your systems allow you to provide personalized experiences in real time across all customer touchpoints, including marketing, sales, service, and ecommerce?
Finish
CX Data Excellence self-assessment criteria.
Opportunity for improvement
On track
Your results and some areas for considerations:
CX Data Excellence self-assessment criteria.
Opportunity for improvement
On track
Single view of the customer
Effective identity management and resolution leads to an accurate single view of the customer—the foundation of personalized customer experiences.
Intelligence
From unified customer data, you can derive intelligence that allows you to improve employee productivity, enable customer self-service, and treat every customer like they are the only one.
Segmentation
Create accurate audience segments using an array of attributes so you can target the right group of customers for every communication and offer.
Reporting and analytics
Get the most out of your customer data using easy-to-access and easy-to-understand reports and analytics.
Personalization
With a single view of each customer, updated in real time, you can personalize experiences immediately with the right communication or offer for the right product.
Real-time activation
Take actions to personalize sales, service, marketing, and ecommerce experiences in real time.