Key Challenges
Broadcasting companies increasingly drive revenues from the direct-to-consumer business. However, many drive revenues from advertising (TV/online ads), syndication of content franchise rights to other broadcasters or CSPs, enterprise sales of premium content packages (hotels, clubs), and data sales (audience, consumer profiles).
As the partner ecosystem becomes more complex with variable pricing and data-driven services, broadcasters (pay TV, over-the-top) rely on robust customer and partner systems. B2B sales teams need modern tools to manage their business relationships and configure complex quotes and price for services that can be fixed, variable, or subscription-based.
- Dealing with inconsistent B2B customer engagement across the customer lifecycle.
- Marketing to broad customer segments.
- Providing B2B customers with consumer-like experiences.
- Quoting and pricing complex, variable, subscription services accurately to global customers.
- Acquiring and onboarding new partners is time consuming.
- Growing revenues through business-to business relationships.
- Competing with digital media players for advertising dollars.
- Managing partners is complex and expensive.
- Lacking real-time insight into the business with/through partners.
- Providing a one-stop partner portal to access.
- Entering into easy and beneficial partnerships for both parties.
- Building loyalty with business-to-business partners and customers.
- Providing innovative data-driven tools to partners and suppliers with reports on the real-time performance of the business relationship.