Key Challenges
Even with the media world going digital for content creation and consumption, broadcasters still require large supply chain investments to source and manage services and goods for their enterprise and consumer media product needs. In addition to traditional enterprise needs, broadcast companies have media-specific requirements, such as studio resources or consumer products (set-top-boxes, broadband routers, or home videos).
The human resources and equipment needed across this complex physical supply chain are capital intensive. This means large, complex supply chains can have competing and siloed processes, creating inefficiencies that challenge cost controls, compliance and cause consumer dissatisfaction.
- Wide and varying requirements for broadcasters make it difficult to maintain quality control.
- Parts of the supply chain are disjointed and siloed creating inefficiencies and making it difficult to control cost.
- Lack of end-to-end visibility and supply chain capacity planning makes it hard to accommodate sudden spikes in demands.
- Demand for physical home videos is still strong in some regions and requires dual digital and physical content supply chains.
- Broadcast or IT technologies that need to be refreshed often to meet growth and innovation to keep up with the competition.
- Complex commercial models (cable, satellite, broadband, studios, mobile, or MVNO operations, merchandising).
- Inherent siloed nature of the media business can lower the value of enterprise procurement.
- Lack of analytics that can help troubleshoot and anticipate bottlenecks across the supply chain.
- Lack of automation throughout the supply chain that can help eliminate redundancies.
- Risk and compliance challenges are evident as the business model has shifted to direct-to-consumer.