Broadcasters are exposed to huge risks and challenges around compliance, piracy, and rights infringement.
Despite the efforts of legal frameworks and enforcement agencies across the globe, piracy remains a significant threat. In particular, streaming piracy has increased and become more sophisticated, eroding revenues.
After continuous data breaches and fraud, security remains a paramount threat to both broadcasters and consumers.
Compliance is a ‘make or break’ for broadcasters, especially those looking to build trust with digital consumers all over the world. Given these challenges, regulators are reshaping the media landscape around everything from consumer protection to licensing rights to contracts.
Depending on the global region, different government bodies are taking a more aggressive regulatory stance to ensure the following:
- Unify and impose consumer privacy rights protections (i.e. GDPR).
- Monitor and remedy data breaches.
- Protect the consumer’s right to choose how their personal information is handled.
- Monitor consumer marketing and advertising activities.
- Enforce compliance as a top priority for media companies.
As a result, broadcasters will be required to implement compliance, privacy, piracy, and rights management programs that achieve the following:
- Institute a data protection and compliance management office program.
- Fund top-notch security technologies that defend against piracy threats.
- Ensure that marketing and advertising engagement programs protect consumer rights.
- Conduct ongoing audit programs that validate protections and compliance.
Going forward, as the industry moves to a more digital-only supply chain, there will be increased risks and threats for both the broadcaster and consumer. And now that content services can be personally accessed on multiple mobile devices, at any time and from anywhere, broadcasters need to be even more legally compliant, secure and risk-free where consumers are sufficiently protected and remain in absolute control.