Start by onboarding your first-party CRM records to deliver ads to your Supremo Coffee customers to increase sales and loyalty rates.

Select “Upload a New File”

Gather deep insights about your customers to refine your messaging and advertising creative content.

And achieve your customer growth objectives by finding relevant third-party audiences that can be targeted to reach competitive brand buyers.

Now let’s choose the various targeting parameters that you want to include in your Supremo Coffee campaign. Start by selecting “Oracle” to find the audiences and contextual targeting segments you are looking for.

Click “Select your provider”

After selecting your audiences and contextual targeting, it’s time to activate your campaigns.

Click “Activate”

Now, let’s select your Oracle verification segments.

You’re able to avoid risky ad placements, such as this news article about drinking too much coffee, by using Oracle Contextual Intelligence, our brand-safety solution. Instead, your ads will be delivered into brand-safe and message-aligned environments.

Once you’ve launched your campaign, verify that it’s delivering as intended. Oracle Moat Measurement solutions help you monitor campaign delivery and verify that campaign impressions are reaching valid audiences and that your ads are being delivered in brand-safe environments.

Using these insights, you can track campaign performance and adjust your targeting and media channel strategy to improve campaign efficiency.

Now that you’ve verified your campaigns and reviewed your attention metrics, let’s explore how efficiently your campaigns are reaching your target audiences with Moat Reach.

Select “Moat Reach”

Verify the delivery of your campaigns to your intended audiences and determine which media channels and platforms delivered most efficiently.

You can also track your cross-channel reach and frequency.

Easily identify where your media channels delivered unique audiences and if there was overlap.

See how well your campaign engaged audiences with Oracle Moat attention metrics. Compare your performance with regularly published Oracle benchmarks available in the Documentation section.

Here, you see that your campaign was a success—you made the best first impression with your target audience and can build on what you’ve learned for future campaigns.