Cloud Readiness / Oracle Eloqua Marketing Automation Cloud
New Feature Summary
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  1. Update 22C
  1. Revision History
  2. Overview
  3. Eloqua Marketing Automation
    1. Advanced Intelligence
        1. SMS Activities and Rates
        2. Virtual MTA Name Attribute
    2. Analytics
        1. Oracle Fusion Analytics Warehouse
        2. Auto Open and Auto Click Reporting
    3. Apps
        1. Salesforce Integration App Updates
    4. Campaigns
        1. CRM Campaign Id Change Detection
    5. Data
        1. Data Retention Update
        2. SHA-256 Hash Identifiers
    6. Integrations
        1. Outlook Add-in Administration
    7. Marketing-Level
        1. Additional Schemes Support for Redirect Links
    8. Mobile
        1. ‘Custom’ and ‘Help’ Keyword Types for SMS
        2. DLT Template Guidance on Editor for SMS
        3. Folder Management for SMS
    9. Developer Changelog
        1. Application API
        2. Bulk API Updates

Update 22C

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Module Feature Notes

04 NOV 2022

Marketing-Level Additional Schemes Support for Redirect Links

Updated document. Revised feature information.

26 JUL 2022

    Created initial document.

Overview

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Eloqua Marketing Automation

Advanced Intelligence

SMS Activities and Rates

You now have more granular reporting into campaigns that include email and SMS activities in one Insight report.

Virtual MTA Name Attribute

Virtual MTA Name is now available as a reporting attribute in the Email Send subject area in Insight reporting. 

Analytics

Oracle Fusion Analytics Warehouse

Alongside the Eloqua update, the Oracle Fusion Analytics Cloud August update (22R2) includes a pre-built native integration with Eloqua. Fusion Analytics provides analytics for Oracle Cloud applications like ERP, HCM, and CX applications like CX Sales and now Eloqua.

IMPORTANT: This feature requires a Fusion Analytics license.

Auto Open and Auto Click Reporting

This update provides more flexibility to combine Auto Clicks and Auto Opens with campaign metrics for your Insight reports. 

Apps

Salesforce Integration App Updates

The following updates are now available for the Salesforce Integration App:

  • The app automatically truncates the Campaign name to avoid unnecessary data sync errors.
  • You can now use the LastSuccessfulUpload literal in the Salesforce Object Query Language (SOQL) query. If specified, the app will replace it with the timestamp of the last successful upload.

Campaigns

CRM Campaign Id Change Detection

The Campaign Canvas now detects when there is a change to the CRM Campaign ID. If no change is detected, a value will not be sent for the CRM Campaign ID. This will prevent overwriting the CRM Campaign ID value set by the CRM integration.

Data

Data Retention Update

Eloqua will being enforcing a 25-month data retention policy for form submission data in Eloqua Insight.

SHA-256 Hash Identifiers

SHA-256 Hash identifier fields (SHA-256 Hashed Email, SHA-256  Hashed Mobile Phone, SHA-256  Hashed Business Phone) is now generally available and has been enabled for all customers.

NOTE: As of 22C, MD5 hash contact fields (MD5 Hashed Email, MD5 Hashed Mobile Phone, MD5 Hashed Business Phone) will no longer be supported for customers who have enabled the Hash Identifier feature or are using the BlueKai (DMP) Data Activation app. See Product Notice: Sunset of the MD5 Hash Identifier Fields [Aug 2022].

Integrations

Outlook Add-in Administration

Administrators can now manage access to the Eloqua Sales Tools add-in for Microsoft Outlook.

IMPORTANT: If you are an administrator, the update gives you access to the current UI, which you can use to check and setup how you want the licenses set. However, these settings will not be enforced in the add-in until a future release of the add-in itself. 

Marketing-Level

Additional Schemes Support for Redirect Links

Redirect links now support additional schemes for customers who use non-standard schemes. In addition to the standard http and https schemes, we now support the following non-standard schemes for redirect URLs:

  • mailto
  • tel
  • ftp

This change simplifies the work of customers who use non-standard schemes. The newly supported schemes can now be tracked and will be clickable without the need for additional custom code.

Mobile

‘Custom’ and ‘Help’ Keyword Types for SMS

In addition to Opt-In and Opt-Out keyword types already available, you can now use Custom and Help keyword types with your SMS campaign assets.

IMPORTANT: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing. No additional steps are required for customers that are already enabled for SMS.

DLT Template Guidance on Editor for SMS

You can now select DLT templates for both outbound and response SMS messages for India.

IMPORTANT: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing. No additional steps are required for customers that are already enabled for SMS.

Folder Management for SMS

Folders are now available to help you keep your SMS assets organized.

IMPORTANT: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing. No additional steps are required for customers that are already enabled for SMS.

Developer Changelog

Application API

  • Eloqua now blocks the usage of any domains on landing pages without a valid certificate. Newly created domains will be available after you are notified that it is provisioned and secure.

Bulk API Updates

We have added new opportunity fields Owner and PrimaryCampaignID for bulk API import. You can retrieve these new opportunity fields using the API endpoint: GET/API/Bulk/2.0/opportunities/fields.