Update 23C

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date	Module	Feature	Notes
04 AUG 2023			Created initial document.

Overview

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Feature Summary

Eloqua Marketing Automation

User Experience

Eloqua's Redwood Experience

Explore Eloqua's New Redwood Experience

Redwood is the name of Oracle's next generation user experience. Redwood brings a consistent experience across Oracle products, and is now available for Eloqua in controlled availability (CA).

Once you've joined our CA program in, you'll be able to switch back and forth between the Redwood experience at any time from the Eloqua menu. Additional feature areas added with 23C include:

• Settings Landing Page
• Fields, Views, and Tracked Fields
• External Activity Asset and Activity setup
• Email Group Setup

It’s your chance to preview the latest in our Redwood Experience for an enhanced user experience. Leverage early access to the new user experience in order to update your own resources and training materials utilized internally.

Steps to Enable

To enable this feature you need to log a Service Request (SR).

Join the controlled availability program:

• Opt-in by opening an SR (Service Request) with Oracle Support
• Decide whether all users or only certain users can use the new Redwood experience 

Tips And Considerations

• Switch back and forth between the Redwood experience at any time from the Eloqua menu.

• New feature areas added every release; if you're already part of the CA program, you'll be able to see the new enhancements when you toggle back and forth.

Key Resources

• More information can be found in our Product Notice

Access Requirements

Eloqua Admins must opt-in by opening an SR (Service Request) with Oracle Support.

Landing Pages

Automatically Expire and Redirect Eloqua Landing Pages

Set an expiration date and time for Eloqua landing pages and redirect existing landing page to new destination URL.

• When expired, visitor will not see original landing page
• Ideal for time sensitive campaigns such as contests, webinar and event registration
• Hands-off management for marketers, and no custom code required

Easy for marketers to enhance visitor experience and prevent visits to out of date landing pages.

Steps to Enable

You don't need to do anything to enable this feature.

Hyperlink Tracking Updates

Simplify the configuration of hyperlink properties and redirect tracking

• Consistent behavior when an Eloqua Landing Page is added as a landing page or webpage link type
• Add redirect tracking is disabled if a Landing Page is detected in the webpage URL field
• Hover over text and link to help doc to clarify that Eloqua Landing Pages are tracked by default
• Eloqua Landing Pages are tracked by default, no need to enable any tracking

Easier hyperlink management and redirect tracking.

Steps to Enable

You don't need to do anything to enable this feature.

User Interface

Simplified Eloqua Login

Introducing a new single URL for all login methods: https://login.eloqua.com/sitelogin

• Optional to use  – you decide when and if to use
• User login data now processed inside your geographical POD location
• Eloqua redirects the login flow
  • User redirected to SSO screens or Eloqua login based on your instance set up

One URL for all workflows and simplifies Eloqua integrations like Sales Tools or CRM integration

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

• The new URL available for use as of Tuesday, August 22, 2023 - not the date your Eloqua POD receives the 23C rollout.

Data

Account Engagement Score Algorithm Updates

Account Engagement Score updates to increase the distribution of scores across accounts

Score now includes 2 decimal places for even finer score precision.

Steps to Enable

No additional set-up required, but you must have the Eloqua Advanced Intelligence add-on to take advantage of this feature enhancement.

Tips And Considerations

• Arriving Sunday immediately following your POD 23C rollout, the new scoring algorithm will be used the first scoring cycle that follows.

Key Resources

• Learn more about viewing an account's Account Engagement Score
• Learn more about the Advanced Intelligence Add-on for Eloqua

Access Requirements

NOTE: This feature/feature enhancement is only available if the Eloqua Advanced Intelligence Cloud Service is enabled for your account. Contact your account representative to learn more.

Developer Changelog

Bulk API Updates

External Activities are available to export via Bulk API - one of our top Dream It idea requests!

• New Activity Type:
  • ExternalActivity
• ExternalActivity Fields:
  • Activity.Id
  • Activity.Type
  • Activity.CreatedAt
  • Activity.ExternalAssetType
  • Activity.ExternalAssetName
  • Activity.ExternalActivityType
  • Activity.Campaign.Id
  • Activity.Contact.Id
  • Activity.ExternalId

Additionally, Bulk API definition deletion when App uninstalled has been added.

• This applies to all Apps created using Eloqua's App Developer Framework, which includes the Salesforce Integration app. With that said, Eloqua created apps typically set the autoDeleteDuration to 2 days on definitions, so this should have little to no impact on Eloqua created apps as they typically clean up definitions proactively.
• This change only impacts apps that you no longer want to use, and cleans up unneeded data in the case you uninstall an app and do not reinstall that same app within 7 days

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

• Eloqua Product Notice: Bulk API definition deletion when App is uninstalled [Aug 2023]

• View changes for Eloqua's APIs including, new features, significant recent changes, and platform notices, on the Eloqua Developer Changelog.

Application API Updates

New Lookup Table Application API endpoints:

• Retrieve
  • GET /api/rest/2.0/assets/lookupTables
  • GET /api/rest/2.0/assets/lookupTable/{id}
  • GET /api/rest/2.0/data/lookupTable/{parentId}/lookupTableEntries
• Update
  • PUT /api/rest/2.0/assets/lookupTable/{parentId}/LookupTableEntry/{key}
• Delete
  • DELETE /api/rest/2.0/assets/lookupTable/{parentId}/LookupTableEntry/{key}

Additionally, a new property, isExitHistoryDisabled, will be added to the Application API Campaign and Program endpoints

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

• Product Notice: Eloqua App API Campaign & Program Endpoints – New “isExitHistoryDisabled” property

• View changes for Eloqua's APIs including, new features, significant recent changes, and platform notices, on the Eloqua Developer Changelog.

Reporting API Updates

New endpoints released:

• Form Submission
• Landing Page Analysis
• Device
• Auto Metrics (Auto Open and Auto Click)
• Email Rates (Open Rate, Clickthrough Rate, click-to-open Rate)

Steps to Enable

The Reporting API is available in closed controlled availability (CA). 

Tips And Considerations

• 23C updates are only available for those taking part of the CA Program.

Key Resources

• Learn more about Eloqua's Reporting API and the controlled availability program

Access Requirements

NOTE: The Reporting API is available in closed controlled availability (CA). 23C updates are only available for those taking part of the CA Program.

Contacts

Contact Field Dependency Export

Added an option in the “Show Field Dependencies” for contact fields to export all dependencies

• The export will allow users to audit dependencies of contact fields past the 1000 limit currently in the UI
• Selecting Export will allow users to export the dependencies as a CSV or Excel file

Better data visibility and insight. 

Steps to Enable

You don't need to do anything to enable this feature.

Marketing-Level

Page Tag Updates

Add new folders option to Auto Page Tagging rules and Auto Meta Tagging rules

• When a new folder is added to the sitemap while this option is selected, it will be auto selected by a tagging rule
• Auto page tag rules will inherit the page tag of the parent, as well as it’s folder name
• Auto meta tag rules will crawl the page and add the page tags based on the meta names defined in the rule as usual

More efficiency with page tagging.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

• Learn more about Page Tagging in Eloqua

Custom Objects

Delete All Unmapped Custom Object Records

New option added to the Custom Objects menu to delete all unmapped records

• Selecting “Delete” will delete all records that are not mapped to a Contact or Account and are not read only
• Selecting “Override and Delete” will delete all records that are not mapped to a Contact or Account, including the records that are read only

Easier to manage unmapped custom objects in Eloqua.

Steps to Enable

You don't need to do anything to enable this feature.

Apps

Guided Campaigns App for Eloqua

New Simple Email Campaign Tactic

• Single Email Campaign
• Create an Email from an Eloqua Template
• Direct responses to an Eloqua program for routing or qualification to CRM

Fosters quicker, easier campaign creation.

Steps to Enable

No additional steps are required if you have added the Fusion Marketing Guided Campaigns app for Eloqua.

Key Resources

• Learn more about Fusion Marketing Guided Campaigns for Eloqua

Access Requirements

NOTE: A subscription for the Fusions Marketing Guided Campaigns app for Eloqua and the Oracle Content Management Starter Edition is required. Please contact your account manager for more information.

Eloqua Webhook App

New Eloqua Webhook App Controlled Availability program is launching. Initial features will include:

• Outbound data flow
• Push Eloqua Contact data to 3rd parties from Eloqua Campaigns or Programs (POST requests)
• Multiple webhook configurations
• Test the webhook configuration before enabling it

Webhooks allow you to automate workflows within your organization.

Steps to Enable

You will be required to submit a request to take part in the Webhook Controlled Availability program. More information can be found in the Eloqua community site.

Tips And Considerations

• The download link and related instructions will be sent to approved Webhook CA program participants after September 03, 2023.

Access Requirements

For more information, please visit: https://community.oracle.com/customerconnect/discussion/697823/oracle-eloqua-23c-release-info-aug-2023

Mobile

Increased Reporting Speed of SMS Events

SMS Events are now reported in near real-time

• Eliminates the wait of contact records on SMS steps on the campaign canvas
• Eliminates the delay in reporting updates

SMS events are reported faster.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

• This will be rolled out in a phased manner to all customers that are already enabled for SMS.

Key Resources

• Learn more about SMS for Eloqua

Access Requirements

NOTE: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing.

SMS Code Permissions

Manage user access to SMS codes

You can set View and Security permission for SMS codes:

• View permission controls the visibility of a code. Users with view permission can use the code for SMS creation, keyword addition etc.
• Security permission allows setting access to a code, as well as granting this access to other security groups and users.

The permissions can be managed via the following settings:

• Default asset permissions for SMS codes, at security group level
  • Settings -> Users -> Groups -> <group> -> Default Asset Permissions -> Edit -> SMS Codes

• • Asset level permissions for individual SMS codes, at code level
    • SMS Setup -> View Codes -> <code> -> Permissions

Better manage user access to SMS codes

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

• For customers that are already enabled for SMS (as of the 23C release):
  • View permission to all the existing codes is granted by default to the Customer Administrator security group and all security groups that had interface access to either SMS or SMS Setup.
  • Security permission is granted by default only to the Customer Administrator security group.

Key Resources

• Learn more about SMS Permission Codes

Access Requirements

NOTE: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing.

SMS Segment Filters

Additional filter criteria around SMS activities have been introduced:

• Replied to Specific SMS
  • Select contacts based on the number of replies to specific SMS
• Sent Specific SMS
  • Select contacts based on the number of specific SMS sent
• Clicked Specific SMS
  • Select contacts based on the number of clickthroughs of specific SMS

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

• No additional steps are required for customers that are already enabled for SMS

Key Resources

• Learn more about SMS for Eloqua

Access Requirements

NOTE: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing.

Integrations

Salesforce App Enhancements

Actions > Eloqua callback > Sync additional text or dates

• In addition to the Salesforce Record ID, sync back to Eloqua static text, static date or dynamic date
• Available for Create, Update and Upsert Action types
• Example: users can sync the exact timestamp of when the Salesforce Lead ID is populated on Eloqua Contact

More flexibility for the Salesforce App for Eloqua.

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

• Learn more about Eloqua's Salesforce Integration App

Oracle Sales App Enhancements

Imports > Add support for Partner and Partner Contact CX Sales Objects

• Enable Eloqua and CX Sales users to integrate Partner Relationship Management Contacts
• The functionality will become available to CX Sales App users after Aug 18, 2023 across all Eloqua PODs

Imports > Post Processing > SMS Opt-In / Opt-Out

• Users can automatically update Eloqua Contacts Mobile Phone SMS Opt-In/Opt-Out status from CX Sales CRM

More flexibility for the Oracle Sales App for Eloqua.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

• Also known as the Oracle CX Sales App

Key Resources

• Learn more about the Eloqua's Oracle Sales Integration App.

Salesforce Native SSO Integration

A note was added to the Salesforce SSO integration screen to clarify that it is for use with a native Salesforce integration, only.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

NOTE: As a reminder, support for Eloqua's Salesforce Native Integration ended February 1, 2021.  

Data Tools

Unrestricted Web Data Lookup Update

As the next stage of sunsetting unrestricted data lookups, you will no longer be able to uncheck the “Restricted data look up will only return data if the visitor is already linked to that contact” checkbox for any new or currently restricted contact based web data lookups.

• Any currently unrestricted web data lookups will continue to have the checkbox available and unrestricted with the check box unchecked until the time the restricted checkbox is enabled and the web data lookup is saved.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

NOTE: The recommended practice is to only use restricted web data lookups, not unrestricted lookups.  Please reach out to support who can assist you in identifying any unrestricted web data lookups in your Eloqua environment

Key Resources

• Learn more about Web Data Lookups