This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Module | Feature | Notes |
|---|---|---|---|
| 19 JAN 2024 | Created initial document. |
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Column Definitions:
Report = New or modified, Oracle-delivered, ready to run reports.
UI or Process-Based: Small Scale = These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.
UI or Process-Based: Larger Scale* = These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.
Features Delivered Disabled = Action is needed BEFORE these features can be used by END USERS. These features are delivered disabled and you choose if and when to enable them. For example, a) new or expanded BI subject areas need to first be incorporated into reports, b) Integration is required to utilize new web services, or c) features must be assigned to user roles before they can be accessed.
| Ready for Use by End Users Reports plus Small Scale UI or Process-Based new features will have minimal user impact after an update. Therefore, customer acceptance testing should focus on the Larger Scale UI or Process-Based* new features. |
Customer Must Take Action before Use by End Users Not disruptive as action is required to make these features ready to use. As you selectively choose to leverage, you set your test and roll out timing. |
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|---|---|---|---|---|---|---|
| Feature |
Report |
UI or |
UI or |
|
||
Explore Eloqua's Redwood Experience
Redwood is the name of Oracle's next generation user experience. Feature areas included in 24A:
- Hyperlinks Manager
- External Activities Upload
Enhancements include:
- Page searches now join search terms with AND (instead of OR) – Campaigns, Contacts, Accounts, Hyperlinks
- Export Contact field dependencies (parity with classic UI)
- Edit a contact from the listing page
Available with previous releases:
-
Redwood Experience switch directly within the Eloqua platform is now available to all users!
-
Redwood already available in these functional areas:
- My Eloqua
- Contacts, Accounts
- Campaign Settings
- Microsite and Email Group Setup
- External Activity Setup
- Fields and Views, and Tracked Fields
Redwood brings a consistent experience across Oracle products, and is now available for Eloqua in controlled availability.
Steps to Enable
You don't need to do anything to enable this feature.
Tips And Considerations
Still in controlled availability, the Redwood Experience in Eloqua is disabled by default.
Key Resources
Updated Resource Links Available in Eloqua
Within Eloqua's navigation menus:
- Updated links for community, educational offerings and Eloqua Help Center
- Now also includes option to link to Eloqua’s System Status
Easier to access helpful Eloqua resources when you need them.
Steps to Enable
You don't need to do anything to enable this feature.
Generative AI: Subject Line Recommendation
Subject Line Recommendation on Email Editor
- Generate engaging subject line recommendations powered by AI directly within Eloqua
- Receive 5 recommendations using text input prompt
- Add in email topics, purpose and additional information to help with generating recommendations
Lightening the load on the marketing team, leverage the power of AI to generate relevant subject line recommendations
Steps to Enable
Invite-only CA release with 24A
Tips And Considerations
Expected to be rolled out to all customers with the Oracle Advanced Intelligence Add-on for Eloqua by 24B (May 2024)
Key Resources
Learn more about the Advanced Intelligence add-on for Eloqua
Access Requirements
NOTE: Invite-only Controlled Availability (CA) release with 24A for a select set of customers with the Oracle Advanced Intelligence Add-on for Eloqua.
Reporting API - CA Program Enhancements
Endpoints URL has been changed:
OLD
https://{{domain}}/API/OData/1.0/campaignAnalysis/emailActivities
NEW
https://{{domain}}/API/OData/campaignAnalysis/1.0/emailActivities
Both URL formats will be supported until 24B (May 2024). After 24B only the new URL format will be supported.
Steps to Enable
You don't need to do anything to enable this feature.
Tips And Considerations
Updates are available only applicable for customers taking part in the Reporting API Controlled Availability Program
Key Resources
Learn more about Eloqua's Reporting API and the controlled availability program
Access Requirements
NOTE: The Reporting API is available in closed controlled availability (CA). 24A updates are only available for those taking part of the CA Program.
Launched in controlled availability in 23C, Eloqua's Webhook App becomes generally available for all customers with 24A
Webhooks allow you to automate workflows within your organization.
Steps to Enable
You don't need to do anything to enable this feature.
Tips And Considerations
Initial features for the Eloqua Webhook App include:
- Outbound data flow
- Push Eloqua Contact data to 3rd parties from Eloqua Campaigns or Programs (POST requests)
- Multiple webhook configurations
- Test the webhook configuration before enabling it
Access Requirements
No SR required to gain access. For more information and to access, please visit: https://community.oracle.com/customerconnect/discussion/709998/eloqua-webhook-app-ca-program-september-2023
Guided Campaigns App for Eloqua
Changes to Default Guided Campaigns Security Group
- Modified the Guided Campaign Security Group to restrict access to Eloqua
- Users with Only this group will not have access to any interfaces in Eloqua, only Guided Campaigns
Security permission enhancements give administrators more control on limiting who sees Eloqua vs Guided Campaigns interface.
Steps to Enable
No steps are required to enable/use this feature provided you already have access to Fusion Marketing Guided Campaigns app for Eloqua.
Tips And Considerations
Guided Campaigns, an add-on app for Eloqua, brings a turnkey approach to marketing campaigns, helps accelerate revenue with more precisely chosen targets and unifies marketing and sales teams by pre-qualifying conversation ready opportunities that are ready for sales engagement.
Key Resources
Learn more about Eloqua Guided Campaigns
Access Requirements
NOTE: A subscription for the Fusion Marketing Guided Campaigns app for Eloqua is required. Please contact your account manager for more information.
Oracle's own Zoom App for Eloqua is now generally available
- Register your audience for Zoom webinars and meetings
- Collect audience members from Zoom who have registered or attended a webinar or meeting
- Insert a Zoom webinar or meeting link into an email or landing page
The Oracle Eloqua Zoom app provides the following features:
- An action on Eloqua canvases to register contacts for a Zoom webinar or meeting.
- A feeder for Eloqua canvases that retrieves attendees and registrations for a specified Zoom webinar or meeting.
- A content service for emails and landing pages that pulls the link for a specified webinar or meeting.
Steps to Enable
You don't need to do anything to enable this feature.
Tips And Considerations
-
Will move from controlled availability to general availability with 24A
- The registration feeder and attendee feeder allow for continual polling and import of new registrants and attendees from a given Webinar. The frequency of polling/imports of Zoom is adjustable to be as frequent as every 15 minutes up to once a day (the frequency of imports is adjustable based on preset intervals selectable in the app).
Key Resources
For more information and to request access, please visit this post in our Eloqua Community: Announcing: Oracle Eloqua Zoom App Controlled Availability (CA)
Access Requirements
No SR Required. For information on how to request access, please visit: Announcing: Oracle Eloqua Zoom App Controlled Availability (CA)
NOTE: Previously expected with Eloqua 23D (Nov 2023), Engage Editor Refresh now arrives with the Eloqua 24A > 24.02 Apps release (Feb 16, 2024)
Engage will have a streamlined message editor view for your sales users
- Refreshed field merge and signature field token appearance
- Simplified editable content / locked content view
We're also refreshing the editing toolbar within Engage
- Refreshed font list to align with Eloqua
- Pixel based font sizing
- Clear formatting control
- Strikethrough control
Easier to create Engage emails.
Steps to Enable
You don't need to do anything to enable this feature.
Tips And Considerations
NOTE: Engage editor refresh available with the Apps 24.02 release (Feb 16, 2024)
Key Resources
Learn more about Eloqua Engage
Access Requirements
This enhancement only applies to customers with the Eloqua Engage add-on for Eloqua
New button added to the form dependency window to export all dependencies for the specific form you are viewing
- The export will allow users easily audit forms with large amount of dependencies
- Selecting Export will allow users to export the dependencies as a CSV or Excel file
Bringing you more insight and flexibility when working with forms
Steps to Enable
You don't need to do anything to enable this feature.
View Form Submission Permissions
New action permissions added in security groups to control access of form submission data, spam submission data, and the export of form submission data through the form editor UI
- This will allow granular control of viewing the form submission data for user groups while retaining user access to the form
- This permission will be enabled for existing user groups. New user groups will need to enable the action permission as required
More flexibility and insight when working with forms in Eloqua
Steps to Enable
You don't need to do anything to enable this feature.
Tips And Considerations
There is a related Application API update. More information can be found in the Developer Changelog
Eloqua OIC Integration Enhancements
For Eloqua - Oracle Integration Cloud Service (OIC) Adapter:
Inbound flow > Update all matching records
- Users can selection option to "Update all matching records" and if you use a field other than email address - for example - contact ID, then the adapter/app will be able to find/update all related records in Eloqua while importing data from OIC
Outbound flow > User Experience
- Project identifier is added to the integration name Integration_name (version) - project_identifier
- Improves overall usability and user experience as it will help users to better understand which integration you want to add or delete in OIC app
Enhancements improve the overall usability and user experience of the adapter that connects OIC and Oracle Eloqua
Steps to Enable
The OIC for Eloqua app is required and must be installed and configured prior to testing an Oracle Eloqua connection in OIC.
Key Resources
Learn more information about Oracle Integration Cloud (OIC) Service for Eloqua
Access Requirements
NOTE: The OIC for Eloqua app is required and must be installed and configured prior to testing an Oracle Eloqua connection in OIC.
Imports > Sending blank values to Eloqua
- Enables integration users to define update rules at the field level
- Available options:
- Use Field Rules (default)
- Always Update
- Update If New Value Is Not Blank
- Updated If Existing Value Is Blank
- Available options:
Imports and Actions > CX Sales Service Object Support
- Users will be able to create service requests from Eloqua or import service request details from Oracle Sales back to Eloqua
Steps to Enable
You don't need to do anything to enable this feature.
Key Resources
Learn more about Eloqua's Oracle Sales Integration App
Access Requirements
NOTE: Available with the Apps 24.02 release (Feb 16, 2024). Oracle Sales was formerly called CX Sales.
Imports > Bounceback purpose
- Users can update the email bounceback status of previously deleted Eloqua Contact without creating a new record
Custom Object Upsert Action > pull data from related Eloqua Contact fields
- Integration users can now map/pull CRM IDs from Eloqua Contacts if you use Eloqua Custom Objects to create to campaign members in Salesforce
Steps to Enable
You don't need to do anything to enable this feature.
Key Resources
Learn more about Eloqua's Salesforce Integration App
Access Requirements
NOTE: Available with the Apps 24.02 release (Feb 16, 2024)
Optional Additional Security Headers
Permissions-Policy Header
- The permissions-policy can be configured in the security section, like the CSP (content security policy) header. This provides a way to allow and deny the use of browser features, such as camera and video autoplay permissions
- Can be configured in settings->security
- No configuration by default
- Used to allow and deny the use of browser features
Referrer-Policy Header
- The referrer-policy can be configured within the email defaults screen, with the default being set to none, meaning that no referrer-policy is set, and the browser’s default policy is used. Options are used to determine how much referrer information should be included with request when contacts are visiting from other pages.
- Can be configured in email defaults
- Set to none as default
- Controls how much referrer information should be included with requests
Steps to Enable
You don't need to do anything to enable this feature.
Key Resources
-
Learn more about Permissions-Policy Headers
-
Learn more about Referrer-Policy Headers
Email Bounce Processor Enhancements
As email deliverability continues to change, we've been working on email bounce processor enhancements:
- Better identification of email bounces based on bounce codes
- Updates to soft and hard bounce classification
- Updates to unidentifiable bounces
Steps to Enable
You don't need to do anything to enable this feature.
Expanded routing criteria for the SMS step
- In addition to exclusion reasons already honored by the SMS step, it will now route contacts if:
- Opted-Out
- Globally Unsubscribed
- Phone number country not served by SMS code
- SMS Resend
Steps to Enable
No additional steps are required to use this feature if you have the Eloqua SMS Add-on
Key Resources
Learn more about SMS for Eloqua
Access Requirements
NOTE: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing.
The SMS based segment filters are now generally available to all SMS customers:
- SMS - Phone Number Opt-In/Out
- Sent Any SMS
- Sent Specific SMS
- Replied to Any SMS
- Replied to Specific SMS
- Clicked Any SMS
- Clicked Specific SMS
- Globally Subscribed to SMS
- Globally Unsubscribed from SMS
Steps to Enable
No additional steps are required to use this feature if you have the Eloqua SMS Add-on
Key Resources
Learn more about SMS for Eloqua
Access Requirements
NOTE: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing.
Support for Mobile-Originated (MO) Scenarios
Capture phone number and consent (Opt-In/Out) when keyword is received from phone numbers not in Eloqua database or never sent an SMS
- Instead of losing out on the valuable phone number and consent data Eloqua will now capture it for future use
- When a new phone number sends in a keyword Eloqua will capture the phone number along with the shared consent (Opt-In/Out) as per the keyword type
- In case it's a CUSTOM or HELP type of keyword the consent will be Opted-Out
Steps to Enable
You don't need to do anything to enable this feature if you have SMS for Eloqua
Key Resources
Learn more about SMS for Eloqua
Access Requirements
NOTE: SMS is available as an add-on capability for Oracle Eloqua. Please contact your account manager for additional information and pricing.
View Form Submission Permissions
- GET requests using the Application API will also be controlled by the new form action permissions for the following endpoints:
- Application 2.0
- Retrieve processed form data for a single form/API/REST/2.0/data/form/{id}
- Retrieve all spam form submit jobs for a single form/API/REST/2.0/data/form/{formid}/formSpamData
- Retrieve all form submit jobs for a single form/API/REST/2.0/data/form/{formid}/formData
- Retrieve a single form submit job /API/REST/2.0/data/form/{formid}/formData/{formSubmitJobId}
- Retrieve batch form submission details by batchId /API/REST/2.0/data/form/{formid}/batch/formData/{batchid}
- Retrieve batch form submission details by batchCorrelationId /API/REST/2.0/data/form/{formid}/batchCorrelation/formData/{batchcorrelationid}
- Application 1.0
- Retrieve a single form submit job/API/REST/1.0/data/form/{formId}/formData/{formSubmitJobId}
- Retrieve all form submit jobs for a single form/API/REST/1.0/data/form/{formId}/formData
- Retrieve processed form data for a single form/API/REST/1.0/data/form/{id}
More flexibility using Eloqua's Application API
Steps to Enable
You don't need to do anything to enable this feature.
Key Resources
View changes for Eloqua's APIs including, new features, significant recent changes, and platform notices, on the Eloqua Developer Changelog.
New default dataRetentionDuration
- Default dataRetentionDuration for Bulk API exports will be changed to 6 hours
- Impacts all Bulk API export definition endpoints
- Create an account export definition:POST /api/bulk/2.0/accounts/exports
- Create an activity export definition:POST /api/bulk/2.0/activities/exports
- Create a campaign response export definition:POST /api/bulk/2.0/campaignResponses/exports
- Create a contact export definition:POST /api/bulk/2.0/contacts/exports
- Create an export definition for a custom object:POST /api/bulk/2.0/customObjects/{parentId}/exports
- Create an export definition for an event:POST /api/bulk/2.0/events/{parentId}/exports
- If a larger dataRetentionDuration is required specify the dataRetentionDuration in the create definition request
- See product notice for details
New bounceback sync action
- New bounceback sync action available with email address import definition:
- POST /api/bulk/2.0/emailAddresses/imports
- Change the bounceback status of an email address without having to create a contact
- An email address can be set to unsubscribed or bounced but not both
Steps to Enable
You don't need to do anything to enable this feature.
Key Resources
-
Eloqua Product Notice: Bulk API Exports – New default dataRetentionDuration 6 hours [Feb 2024]
-
View changes for Eloqua's APIs including, new features, significant recent changes, and platform notices, on the Eloqua Developer Changelog.