This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Product | Feature | Notes |
|---|---|---|---|
| 26 AUG 2020 | Mobile | Self-Service for Email to Mobile App Deep Linking Setup | Updated document. Removed feature from update 20C. |
| 26 AUG 2020 | Apps | New CX Apps Director Role | Updated document. Revised feature information. |
| 26 AUG 2020 | Advanced Intelligence | Program Intelligent Switch | Updated document. Revised feature information. |
| 11 AUG 2020 | Created initial document. |
This guide outlines the information you need to know about new or improved functionality in this update. All Oracle Responsys updates are conducted without disruption to service, meaning no downtime. Refer to the Oracle Responsys Update Resource Center in the Responsys Insiders customer community for additional details about update dates.
Each section includes a brief description of the feature, the steps you need to take to enable or begin using the feature, any tips or considerations that you should keep in mind, and the resources available to help you. We frequently update this document so don’t forget to check back and get the latest information.
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Column Definitions:
Features Delivered Enabled
Report = New or modified, Oracle-delivered, ready to run reports.
UI or Process-Based: Small Scale = These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.
UI or Process-Based: Larger Scale* = These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.
Features Delivered Disabled = Action is needed BEFORE these features can be used by END USERS. These features are delivered disabled and you choose if and when to enable them. For example, a) new or expanded BI subject areas need to first be incorporated into reports, b) Integration is required to utilize new web services, or c) features must be assigned to user roles before they can be accessed.
| Ready for Use by End Users Reports plus Small Scale UI or Process-Based new features will have minimal user impact after an update. Therefore, customer acceptance testing should focus on the Larger Scale UI or Process-Based* new features. |
Action is Needed BEFORE Use by End Users Not disruptive as action is required to make these features ready to use. As you selectively choose to leverage, you set your test and roll out timing. |
|||||
|---|---|---|---|---|---|---|
| Feature |
Report |
UI or |
UI or |
|
||
Fatigue analysis uses past engagement data of each recipient and automatically segments them into one of four personas: Under Saturated, Just Right, Saturated, and Over Saturated.
Fatigue analysis makes it easier to identify which recipients are more receptive versus less receptive to communications. Marketers can then target those segments appropriately to increase engagement and lower churn. The feature analyzes fatigue and makes send frequency recommendations by channel. This feature is currently only available for the Email channel.
Steps to Enable
This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account manager or Oracle sales.
Key Resources
Visit our Help Center to learn more.
Watch the video.
Intelligence Feature Management Page
Using the new Intelligence Feature Management page, you may enable or disable any intelligence feature your account is entitled to, either as a generally available feature or a feature you subscribe to. If you have recently provisioned the Advanced Intelligence Package SKU, you will find features such as Fatigue Analysis listed and ready for you to enable.
Enable features on your own time, as you align your marketing strategies with your execution plans and privacy policies.
Steps to Enable
You don't need to do anything to enable this feature.
Tips And Considerations
Enabling some intelligence features may require updating your data processing and privacy policies, and Intelligence Feature Management page puts you in control on the feature's enablement.
Key Resources
Visit our Help Center to learn more.
Role Information
This feature is available for users with the following roles:
- Account Administrator
- Super User
- Data Director
The Intelligent Audience Selector is now available. It is a starting event that determines which contacts to bring into your program based on the behavior of current and past program members. This stage is for recurring programs only and not intended for one-time programs.
Intelligent Audience Selector in Program
The Intelligent Audience Selector can help increase the program's engagement rates over time.
Steps to Enable
This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account manager or Oracle sales.
Tips And Considerations
This stage is for recurring programs only and not intended for one-time programs. Over time, the Intelligent Audience Selector helps you by:
- Adding contacts to the program that, based on behavioral data such as opens, clicks, and conversions from the program's previous and current contacts, are predicted to produce a high return on investment.
- Reducing the time that you spend in frequently changing and determining the criteria for the best performing audience for a program.
Key Resources
Visit our Help Center to learn more.
Role Information
This feature is available to users with the following roles:
- Program Director
- Program Manager
- Super User
- Account Administrator
Customer Lifetime Value (CLV) and CLV based personas are now available in Profile Extension Tables (PETs) for targeting and personalization. CLV is the projection of revenue a customer will generate over his or her lifetime.
This feature evaluates the data signals of customers who are converting and those who have churned, helping you identify customers who are likely to spend more and those who have been spending but are likely to stop.
Steps to Enable
This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account manager or Oracle sales.
Key Resources
Visit our Help Center to learn more.
The Program Intelligent Switch is now available. The Intelligent switch sends each customer along a program orchestration path predicted to be the best path by CX Marketing data science in Oracle Responsys.
Program Intelligent Switch
For each customer, the Intelligent switch predicts a path that is the best campaign, channel, and send time for each recipient.
Steps to Enable
This feature is available as part of the Advanced Intelligence Package add-on for Oracle Responsys that must be ordered for your account. It does not require other Oracle products. Please contact your account manager or Oracle sales.
Tips And Considerations
The Intelligent switch predicts for best channel, campaign, and send time, based on the optimization goal you choose for the switch to use.
Intelligent switch is not limited to multi-channel programs. You can use Intelligent switch for a single channel. For example, given multiple email campaign paths, Intelligent switch predicts the best email campaign for each recipient.
For best send time predictions, Intelligent switch waits until each recipient's best send time before sending it to the next stage in the program. For example, if recipient A's enactment reaches the Intelligent switch at 1 p.m., and the recipient's best time prediction is 6 p.m., then recipient A's enactment will be released to the next stage at 6 p.m. But if recipient B's enactment reaches the Intelligent switch and the recipient's best time prediction is the current time, then recipient B's enactment is released to the next stage.
Key Resources
Visit our Help Center to learn more.
Role Information
This feature is available to users with the following roles:
- Program Director
- Program Manager
- Super User
- Account Administrator
Send Time Optimization Switch for Programs
Send Time Optimization (STO) switch for Program is now generally available. This feature was previously part of our controlled availability program.
Using the STO switch, you can use your optimal send time data loaded into a custom Profile Extension Table (PET) with the expected schema, or leverage the optimal send time Responsys calculates.
Steps to Enable
In order to leverage the Responsys Send Time Optimization feature to calculate a recipient's optimal send time, one of the following add-ons must be enabled for your account:
- Send Time Optimization Service add-on
- Advanced Intelligence Package add-on
Key Resources
Review the Send Time Optimization Implementation Guide to learn more.
Role Information
Send Time Optimization must be configured by Data Directors, Account Administrators, or Super Users.
The STO switch in Program is available to users with the following roles:
- Program Director
- Program Manager
- Super User
- Account Administrator
Subject line predictions are now available. This feature predicts whether an email subject line will lead to a higher or lower than average open rate.
You can also get predictions on the subject line that you are looking to include in your multivariate test. This helps you select a higher performing subject line as a result of our prediction model, thus doubling your chance of improving your campaign’s performance.
Subject line predictions are available for English, Spanish, German, Italian, French, Swedish, and Portuguese.
This feature allows you to optimize the email subject line before launching a campaign to result in higher open rates.
Steps to Enable
This feature is available as part of the Advanced Intelligence Package add-on that must be ordered for your account. Please contact your account manager or Oracle sales.
Key Resources
Visit our Help Center to learn more.
Role Information
This feature is available to users with the following roles:
- Email Campaign Manager
- Email Campaign Director
The following new standard REST APIs are now available:
- Add an Email Domain: Add web domains to your email domain rules. This includes text-only domains, HTML-capable domains and email domains to avoid altogether.
- Delete an Email Domain: Delete web domains from your email domain rules. This includes text-only domains, HTML-capable domains and email domains to avoid altogether.
- Get Program: Retrieve details of an individual program.
- Get Programs by List Name: Retrieve a list of programs associated with a profile list.
- Create Folder: Create a folder with the specified folder name.
- Get Proof Lists: Retrieve all proof lists associated with an account.
- Search Campaigns: Search campaigns based on a keyword. This new endpoint supports search criteria, filter criteria, and sort criteria in the request payload.
The following REST APIs were enhanced:
- Trigger Email Message: Supports hashed email addresses (MD5 and SHA256) in the recipient data.
- Trigger SMS Message: Supports hashed email addresses (MD5 and SHA256) in the recipient data.
- Get Campaign: The links section of the response results now provides the API endpoint for copying the campaign.
- Get Account Settings for a User: The response results now include a new property, serverTimestamp. This value is the server timestamp of the Responsys platform.
Added and enhanced REST APIs enable you to use more of the Responsys platform capabilities programmatically.
Steps to Enable
Review the REST service definition in the REST API guides, available from the Oracle Help Center > your apps service area of interest > REST API. If you're new to Oracle's REST services you may want to begin with the Quick Start section.
Key Resources
Visit our Help Center to learn more.
Role Information
Client applications that use the Responsys REST APIs must authenticate as an API user with the applicable Web Services Manager roles enabled.
A new CX Apps Director role is now available for accounts that have CX Apps (AppCloud/App management) enabled.
Users with this role can install, configure, and uninstall apps, as well as view dependencies.
Steps to Enable
You don't need to do anything to enable this feature.
Key Resources
Visit our Help Center to learn more.
Simplification of Dynamic Content Rules Editor
We made several enhancements to the Dynamic Content Rules Editor of Email and Push campaigns to improve the user experience.
Enhancements include:
- Robust drag-and-drop interface to create rules
- Reduced number of pop-ups and clicks in defining resolutions
- Quick search to find data sources
This user experience simplification improves the efficiency of setting up of dynamic content and personalization in campaigns by reducing the number of clicks and optimizing the overall experience.
Steps to Enable
To enable this feature you need to log a Service Request (SR).
Key Resources
Visit our Help Center to learn more about the Dynamic Content Rules editor for Email and Push.
Role Information
This feature is available for users with the following roles:
- Email Marketing Manager
- Email Marketing Director
- Push Marketing Manager
- Push Marketing Director
- Super User
- Account Administrator
Simplification of Personalization Editor
We made enhancements to the personalization token creation process that is applicable for all campaign types such as Email, SMS, Push, In-app, Message Center, and Web Push.
Enhancements include:
- Quick search to find data sources and columns to be personalized
- Inline styling and delete options for tokens
- Drag-and-drop columns on source editor to create tokens.
The editor provides an easy navigation to the lists of all relevant data objects associated and the new interface allows the marketer to use them and run customization a lot faster.
Steps to Enable
To enable this feature you need to log a Service Request (SR).
Key Resources
Visit our Help Center to learn more about the Personalization editor for Email, Push, Web Push, SMS, Message Center, and In-app.
Role Information
This feature is available to Marketing Directors and Marketing Managers for supported channels (for example, Email Marketing Director), plus Super Users and Account Administrators.
A new integration to send customer interaction data from Oracle Responsys to Infinity in near real-time is now available to Responsys clients that also have the Infinity solution.
This integration between Oracle Responsys and Oracle Infinity brings together near real-time Responsys customer interaction data with Infinity's customer response event data. Using Infinity, you will get a 360-degree view of your customer for analysis and segmentation.
Steps to Enable
To enable this feature you need to log a Service Request (SR).
Oracle Infinity is required to use this feature. Additionally, this feature is currently released under our Controlled Availability program.
Key Resources
Visit our Help Center to learn more.
See the Oracle Infinity data sheet for more details about the features and benefits of Oracle Infinity.
Role Information
The setup interface is available only to users with the Account Administrator role. Once enabled, Responsys data is available for Infinity users to view and use.
Full-Service SMS Usage Dashboard
SMS full service customers can now track their SMS interaction usage over time using an interactive dashboard.
This feature assists in planning upcoming campaigns.
Steps to Enable
To enable this feature you need to log a Service Request (SR).
Key Resources
Visit our Help Center to learn more.
Role Information
This dashboard is available only to users with the Account Administrator role.
Program Orchestration Support for Web Push Channel
You can now leverage the Web Push channel in your Program orchestrations.
This feature enables you to:
- Use cross-channel marketing programs that include Web Push.
- Re-engage website users through retargeting to increase active users, conversions, and revenue.
- Create welcome Web Push and custom on-boarding programs for a better new subscriber user experience.
Steps to Enable
To enable this feature you need to log a Service Request (SR).
In order to leverage Program Orchestration for the Web Push channel, the Multichannel feature must be enabled for your account. Multichannel is currently released under our Controlled Availability program.
Key Resources
Visit our Help Center to learn more.
Role Information
This feature is available to users with the following roles:
- Program Director
- Program Manager
- Super User
- Account Administrator