Oracle Utilities Marketing for Outbound Communications
Increase customer engagement by sending targeted and personalized messages that meet your customers’ needs in the channels they prefer. Drive program engagement, improve efficiency, and reduce contact center calls using a single platform to automate all transactional and service communications at scale.
Discover how Oracle Utilities Customer Experience can help you.
Utilities outbound communications
Improve customer engagement and satisfaction. Engage your customers in their channel of choice when it matters. Automate the delivery of all outbound transactional and service communications using behavior-based triggers that respond to customer actions in real time.
Improve service notifications and customer satisfaction through multichannel communications
Engage customers in the channels they prefer, such as email, SMS, push, web, etc. using a single platform. Ensure a consistent brand experience while providing your service teams with views of customer engagements across all channels.
Proactively send customer notifications using all your customer data
Define customer segments; track, filter, and create targeting triggers; and build customer profiles with easy-to-use interfaces. Apply customer usage, demographics, and weather data to segment and offer customers the most relevant rates or energy-efficiency offers. Leverage Oracle Utilities Opower to refine customer segments and engage customers with insights into their consumption patterns and savings potential.
Manage all your outbound communications in a single solution
Drive program enrollment, improve collection results, and reduce contact center calls with proactive service notifications. Create dynamic campaigns that adapt to each recipient’s preferences, location, and other attributes. Leverage a drag-and-drop template designer and reusable content rules to quickly build and manage multiple campaigns—no script or code necessary. Ensure your messages reach customers when and where they need them using automated communication workflows that respond to customer behavior in real time.
Improve open rates and customer satisfaction with better analytics
Improve customer engagement with sophisticated insights and real-time analysis into the performance of your communication and marketing campaigns. Analyze performance drivers across channels and metrics, track delivery and open rates, and optimize your communication strategy.
Reach the right audience at the right time, with insights from your CIS
Leverage CIS integration to trigger real-time, automated transaction and service notifications such as bill payment or start service confirmation. Build customer segments using data attributes from your CIS, such as usage or premise data. Provide your agents views into customer communications.
Evergy's two-year journey to optimize the utility’s CIS has stunning results, including a library of options for every Evergy customer to learn about (and move the needle on) their energy use and spend.
Outbound communications benefits
01Leverage a single platform for all communications
Orchestrate and track all transactional, service, and marketing communications on a unified platform to improve efficiency, lower costs, and ensure consistency across touchpoints.
02Meet customers in their channel of choice
Consistently engage customers in the channels they prefer, such as email, SMS, push, in-application, or in public applications such as WhatsAapp or Facebook.
03Deliver timely, personalized, and actionable messages
Engage customers with targeted and personalized messages using real-time triggers to deliver proactive, timely communications that reduce inbound calls and contact center costs.
04Automate and scale outbound communications
Create and automate dynamic campaigns that are quick, easy, and low cost to produce, replicate, and scale.
Find resources and more
Oracle Utilities Outbound Communications
Learn more about Oracle Utilities Outbound Communications solution (PDF)
Documentation library
Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Cloud Applications and customer experience (CX). Find all these resources and more in the Oracle Help Center.
Oracle Training and Certification
You can access training or earn a certification. Oracle Training and Certification helps you develop the skills to implement, configure, manage, and use your CX applications. Get training delivered in your choice of formats. See what CX certifications are available to you.
Related Utilities products
Oracle Utilities customer platform
Benefit from an integrated customer information system.
Oracle Utilities Opower
Drive customer engagement with energy efficiency insights.
Oracle Utilities Agent Service
Delight customers with a true omnichannel service offering.
Oracle Utilities Marketing
Personalize offers to sell new products and services.
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