Oracle Unity Customer Data Platform

Unified Enterprise Data

Unified data from across the enterprise

Unify data from across the enterprise and organize it in the context of your customer.

Flexible ID resolution

Resolve identities across devices, channels, domains, and more. Use advanced privacy and identity controls to build a unified, accessible profile.

Intelligent attributes

Enrich your customer profiles with more than 50 prebuilt intelligent attributes, integrations to third-party sources, or customized attributes based on your data model and business needs.

Enterprise data quality

Organize and maintain data quality by consolidating all your data, including real-time behavioral signals, into a single repository. Unity Customer Data Platform cleanses and prepares that data so it can be used across the enterprise.

Complete customer view

Behavioral Scores

Gain valuable insights about customer behavior and fine-tune targeting by using more than 80 behavioral scores, such as engagement score by channel, churn likelihood, and purchase propensity.

Pre-built behavioral audiences

Go beyond traditional targeting and create more sophisticated segments. Leverage more than 100 out-of-the-box behavioral attributes to help find your most valuable customers, early adopters, bargain hunters, and more.

Real-time personalization

Gather customer intelligence in real time to inform consistent, relevant, and personalized experiences. Deliver the right message at the right time to your prospects and customers across channels, devices, and interactions.

Waterfall segmentation

Prioritize offers and campaigns within your audiences based on logic you have already defined in other segments.

Visual customer and account profiles

Leverage visual profiles at both the customer and account level to enable one-to-one and account-based marketing, sales, and service use cases.

AI-driven outcomes

Intelligence workbench

With more than 27 ready-to-use AI models, you can enable predictive scoring, propensity, calculations, lookalike generation, and real-time recommendations to predict and personalize the customer experience in the moment.

Bring your own model

Leverage ML models unique to your business by bringing your own model into Oracle Unity CDP to re-train and calculate scoring values.

Flexible, native approach to AI

No need for data transfer from cloud to cloud; AI runs within the Oracle database to process data at an immense scale, with built-in security controls and automation to prevent human error. Benefit from continuous learning for insights and recommendations that are always fresh and actionable.

Data models

Accelerate time to value with out-of-the-box data models

Make use of out-of-the-box B2B, B2C, and B2B2C models to help your enterprise accelerate time to deployment and deliver use case outcomes faster.

Industry data models

Take advantage of data models built for your industry and a metadata-driven architecture that you can fully configure and extend.

Customer analytics

Performance reports

Evaluate engagement using several out-of-the-box widgets that include audience, campaign, and segment analyses.

Forensics

Use advanced analytics to investigate and understand exactly why particular customer events unfolded the way they did

Recency frequency monetary (RFM) analysis

Identify your most valuable customers by understanding recency and frequency of purchase along with how much they spend.

Oracle Analytics Cloud

With embedded integration with Oracle Analytics Cloud, you can gain access to unified customer data and set up custom analysis right from Oracle Unity CDP.

Campaign activation and audience-building from dashboards

Instantly compare campaign results directly from your dashboard through an interactive user interface. Optimize your campaigns by increasing the scale of high-performing attributes and changing strategies for lower performers.

Data privacy and governance

Dynamic consent and preference management

Integration partnerships with Consent Management Platform (CMP) providers such as OneTrust enable Unity to read and honor generic or channel-specific opt-in/opt-out preferences when they’re updated in a preference center or CMP. Consent attributes are built into all our data models to ensure preferences are appended to the customer profile.

Organization-based access controls

Governance controls help create organization-based governance labels that manage access to assets and data within Oracle Unity CDP.

HIPAA and security attestations

Oracle Unity CDP has achieved HIPAA attestation alongside other security and privacy standard frameworks including ISO 27001 and SOC 2.

Activation and integrations

Journey orchestration

Create unique, one-to-one personalization journeys based on complete customer data, real-time behavioral triggers, AI recommendations, and more to increase conversions by personalized interactions.

Marketing

Drive intelligent loyalty campaigns, improved email marketing efforts, and commerce experiences that truly connect with customers using Unity's integrations across the martech stack (CRM, commerce, loyalty, email, A/B testing, and more).

Sales

Connect customer data from across your entire organization for better interactions, smoother sales processes, and more conversion-ready opportunities.

Service

Give service and field agents the power to perform with real-time customer insights, AI-enabled actions, and analytics.

Analytics

Reduce the time and effort it takes to uncover new customer insights with turnkey connectors into analytics tools.

Back office and IT

Leverage Unity’s variety of integration methods with your data warehouse, data lake, and back-office applications such as ERP and EPM.