Oracle Unity Customer Data Platform

Oracle Unity Customer Data Platform transforms enterprise-wide customer data into actionable, trusted, and AI-enabled customer profiles. With complete and unified data, enterprises can create and activate audiences, generate more conversation-ready opportunities, personalize experiences, uncover insights, and optimize service operations.

Oracle Unity Customer Data Platform Product Tour
See the product

Explore Oracle Unity Customer Data Platform

Unified Enterprise Data

Unified data from across the enterprise

Unify data from across the enterprise and organize it in the context of your customer.

Flexible ID resolution

Resolve identities across devices, channels, domains, and more. Use advanced privacy and identity controls to build a unified, accessible profile.

Intelligent attributes

Enrich your customer profiles with more than 50 prebuilt intelligent attributes, integrations to third-party sources, or customized attributes based on your data model and business needs.

Enterprise data quality

Organize and maintain data quality by consolidating all your data, including real-time behavioral signals, into a single repository. Unity Customer Data Platform cleanses and prepares that data so it can be used across the enterprise.


See Oracle Unity in action

  • Improve customer service with connected data

    Explore how a complete customer view helps service agents provide the suggestions and guidance perfect for each customer.

    See Oracle Unity for service (2:11)
  • Better know and target your customers

    See how to bring together all data sources to create audience segments, compare metrics, and meet your campaign goals—all without IT support.

    See Oracle Unity for IT (2:19)
  • Create a reliable and dynamic customer data platform

    Discover how to stream and unify real-time data from your website, apps, and Internet of Things (IoT) devices and develop a single master record for each customer.

    See Oracle Unity for marketers (2:16)

Customer story

Mazda Europe personalizes communications and reduces costs using a CDP

When Mazda Europe wanted to know more about their customers across their various data sources, they begun looking for a CDP. See the benefits they received, including improved speed and increased lead submissions, as they implemented Oracle Unity Customer Data Platform.

Oracle Unity CDP customer successes

View more customer successes

Learn why companies across all industries use Oracle Unity CDP to deliver timely, personalized, and multichannel customer experiences. Click the logos to learn more.

Key benefits

  • Gain a unified view of every customer

    Unify crucial customer data from anywhere in the enterprise, run AI/ML models with complete customer context, and deliver highly personalized experiences across your customer marketing, sales, service, analytics, commerce, and more.

  • Accelerate time to value

    Quickly realize the full value of Oracle Unity with its prebuilt operational and industry data models, which are carefully curated with attributes, targeting, and personalization strategies to get the most out of this open and extensible platform.

  • Reduce costs and increase revenue

    Go beyond simply knowing your customers. Use the power of AI—built natively into the platform—to drive the next best offers/actions, propensity modeling, intelligent scoring, real-time recommendations, and more.

  • Connect your entire ecosystem

    Uncover new insights and deliver consistent experiences throughout the customer lifecycle by drawing on data from across your organization — marketing, sales, service, analytics, data warehouse, ERP, and any other technologies.

  • Accelerate revenue with marketing and sales unification

    Seamlessly align your marketing and sales efforts through unified data insights and streamlined collaboration, resulting in more effective targeting and conversion strategies.

Resources

Cloud Readiness

Release readiness

Get up to speed on the latest releases of Oracle Unity Customer Data Platform and ensure that your upgrade is successful. Review the latest features including innovations, capability overviews, business benefits, setup considerations, and usage tips.

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