Company digitalisation becomes a reality with Oracle Cloud Applications

Marketing

Healthcare

IFC develops and integrates a mobile app to drive outside sales efficiency and enable reps to spend more time selling

IFC is a leading Spanish skincare pharmaceutical laboratory with more than 400 employees and exports to more than 80 countries. It focuses on innovation, high standards and business excellence—designing its factories to the highest quality, energy efficiency and environmental standards—and collaborating with some of the most important research centres in the world.

Challenges

Develop a cloud mobile app that integrates with the company’s customer relationship management (CRM) system, enabling more than 100 outside sales representatives to automatically submit reports and orders from their visits to pharmacies and hospitals.

Eliminate delays in transferring orders and field sales reports to headquarters, saving sales representatives time and accelerating the delivery of pharmaceutical products to pharmacists and doctors.

Implement a scalable, secure and flexible platform that enables the company to take full advantage of mobility by developing more applications, such as a mobile product catalogue and on-the-go approvals of expenses and holidays.

Solutions

Implemented Oracle Mobile Cloud Service to deploy a cloud mobile app that enables more than 100 outside sales representatives to automatically log and submit more than 150 orders and 250 field sales reports a day from anywhere, whether online or offline—including from far-flung pharmacies and hospitals with no internet connection.

Eliminated the need for sales representatives to manually submit orders and create reports, enabling them to spend more time selling and less time on administrative tasks.

Improved customer satisfaction by processing pharmaceutical orders on the same day, down from three to four days when sales representatives had to manually submit orders after a successful field sale.

Deployed the mobile application for iOS and Android devices, making it available to all sales representatives and enabling them to securely access information on-the-go as well as submit expenses, reports and orders on and offline.

Gained the ability to develop additional applications, such as a catalogue of skincare products to further empower sales representatives, as well as remote approvals of expense reports and vacation requests.

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Oracle Mobile Cloud Service enables our more than 100 outside sales representatives to be more efficient and focus on getting more sales by automatically integrating with our CRM and eliminating the need to manually create and send reports and orders.
—Jorge Mariscal,
Director of Operations and Systems, IFC

Professional Services

Arin Innovation centralises processes across three countries, eliminates 500 man-hours and ensures scalability to support international growth

Arin Innovation is a strategy and IT consulting firm with offices in Spain, the United Kingdom and Colombia, specialising in Oracle Cloud Solutions as well as other Oracle solutions. It focusses mainly on helping small and medium enterprises grow through efficiency-driving IT solutions. The company, which was recently named Oracle Specialised Partner of the Year: Oracle Cloud, also services large companies and multinationals.

Challenges

Improve efficiency and optimise usage of time and costs by replacing legacy, disparate resource and sales tracking tools—including spreadsheets and freeware—with integrated, collaborative solutions.

Improve visibility and coordination across the company’s offices in three countries by centralising sales, financial, human resources (HR) and marketing data and processes, ensuring consistency, continuity, monitoring and analytics capabilities.

Reduce costs of inefficient processes (freeware application administration, for example) and communication within sales and customer relationship teams between offices in different countries and time zones.

Solutions

Saved more than 500 man-hours annually and eliminated all hardware costs by implementing Oracle Cloud solutions; meanwhile improving sales and marketing efficiency, optimising HR recruitment and ongoing training processes and enabling Arin Innovation to continue scaling up its business internationally.

Centralised all sales knowledge with Oracle Sales Cloud, ensuring sales staff have access to updated, consistent and complete information on their leads—including from their mobile devices—to maximise conversions of IT services sales.

Used Oracle Sales Cloud to provide realtime analytics on sales efforts, providing management with a business intelligence dashboard that facilitates smarter business decisions based on data such as the sales team’s conversion rate, efficiency and effectiveness.

Halved the time required to deploy marketing campaigns, e-mails and landing pages by improving targeting by client type (including by business size and previous sales contacts) and implementing in-depth tracking and analytics with Oracle Social Marketing Cloud Service.

Gained the tracking and insights required to improve HR recruitment efficiency and identify the right candidates—in particular, sales and post-sales staff—to support the company’s ambitious growth prospects, thanks to Oracle Taleo Learn Cloud Service.

Improved retention of employees (including skilled IT professionals) with a more structured and individualised approach to talent management that includes greater insight into and analysis of employee career paths, skill development and growth opportunities.

Centralised the company’s enterprise resource planning (ERP) solution for its offices in three countries and three time zones with Oracle Enterprise Resource Planning Cloud, providing decision-makers with realtime analytics and an efficient vehicle for transmitting business decisions to the different branches.

Oracle Cloud Solutions—including Oracle Social Marketing, Oracle Sales Cloud, Oracle ERP Cloud, and Oracle Taleo Learn—have transformed our company by providing unlimited scalability in the cloud, enabling us support our ambitious international growth strategy.
—Hugo Amann,
General Manager, Arin Innovation

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Samsung Group is a South Korean multinational conglomerate headquartered in Seoul. Samsung is one of the world's leading electronics companies, managing more than 200 subsidiaries around the world.

The company’s offerings include home appliances such as TVs, monitors, refrigerators and washing machines, as well as key mobile telecommunications products like smartphones and tablets. Samsung also continues to be a trusted provider of key electronic components like DRAM and non-memory semiconductors.

Challenges

Samsung approached the business market indirectly through distributors, resulting in late delivery and incorrect delivery of information.

Solutions

Eloqua has enabled the company to manage digital communication with customers directly. Now Samsung can address communication more punctually and rethink communication in terms of content, solutions and vertical markets.

The key in meeting Oracle has been rethinking the processes from a Modern Marketing perspective. This led us to reconsider how we communicate with our customers, from a mass approach to a more customized approach.
—Martino Mombrini,
Product & Marketing Director IT Division, Samsung

Oil and Gas

The benefits of adopting marketing automation solutions

TotalErg is an Italian company working in the refining and distribution of petroleum products. TotalErg is one of the industry's leading operators with a network of approximately 2,600 distributors.

Challenges

TotalErg needed to change its oil cards to expand the network and change the service offering to its customers. That is why the company needed an effective and flexible communication channel.

Solutions

Eloqua has allowed TotalErg to analyse customer consumption and define dedicated customer journeys for each customer cluster.

We managed to create a dedicated communication channel for our customers, we found them very responsive to our emails and we had a triple opening rate compared to the market.
—Marco D’Aromando,
Responsabile customer service e CRM, Direzione Rete Carte Petrolifere, Total ERG

Retitalia internazionale operates in Italy to help the public sector in the technological and organisational innovation process. It also provides online services in support of the “Made in Italy” brand.

Retitalia internazionale was using outdated applications, infrastructure and architecture. The company has chosen to implement integrated cloud solutions to follow an effective digital transformation process.

Because we wanted to follow a Digital Transformation process, we began to look particularly at cloud solutions.
—Stefano D’Albora,
CEO Retitalia Internazionale

Discover more stories from companies that have led the digital transformation in the marketing field with Oracle Marketing Cloud.