This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:
| Date | Feature | Notes |
|---|---|---|
| 21 DEC 2018 | Created initial document. |
Oracle Loyalty Cloud offers an enterprise class, comprehensive, cross-channel loyalty solution that allows organizations to manage the complete loyalty program lifecycle.
Using Oracle Loyalty Cloud you can track, reward and recognize customer behavior, including repeat purchase of products and services, referrals to friends and family, desirable social behavior, and doing business with the partners of the loyalty program. Companies can encourage desirable member behavior and foster long-term customer loyalty by creating reward programs and promotions.
Loyalty Programs can use Oracle Loyalty Cloud to acquire and retain high value customers and also to move other customers into high value segments by offering them incentives for buying more or for becoming influential brand advocates.
All the key loyalty program, membership and transaction functionality are also available via REST APIs for consistent customer experience across all channels.
This guide outlines the information you need to know about new or improved functionality in this update, and describes any tasks you might need to perform for the update. Each section includes a brief description of the feature, the steps you need to take to enable or begin using the feature, any tips or considerations that you should keep in mind, and the resources available to help you.
CUSTOMERS UPGRADING FROM RELEASE 12
If you're upgrading from Release 12 to Release 13, then you should review all of the release readiness content for Release 13 (updates 17B - 17D, 18A - 18C, as well as updates 19A - 19B) to learn about all of the features available in Release 13.
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Column Definitions:
Report = New or modified, Oracle-delivered, ready to run reports.
UI or Process-Based: Small Scale = These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.
UI or Process-Based: Larger Scale* = These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.
Customer Action Required = You MUST take action before these features can be used by END USERS. These features are delivered disabled and you choose if and when to enable them. For example, a) new or expanded BI subject areas need to first be incorporated into reports, b) Integration is required to utilize new web services, or c) features must be assigned to user roles before they can be accessed.
| New Features Delivered Ready to Use Reports plus Small Scale UI or Process-Based new features will have minimal user impact after an update. Therefore, customer acceptance testing should focus on the Larger Scale UI or Process-Based* new features. |
New Features That Customer Must Take Action to Use (Delivered Disabled) Not disruptive as action is required to make these features ready to use. As you selectively choose to leverage, you set your test and roll out timing. |
|||||
|---|---|---|---|---|---|---|
| Feature |
Report |
UI or |
UI or |
Customer Action Required |
||
Extensibility as a functionality helps user/organization extend the platform beyond its current feature-set to include objects, child objects, attributes and pages suited to their requirements. This particular release shall include the extension of Program Object along with the existing Member and Transaction Object that could be extended till the previous releases.
Watch a Demo
Steps to Enable
No steps are required to enable this feature.
Key Resources
Watch Loyalty Program Extensibility Readiness Training
Role Information
- Loyalty Program Manager (ORA_LOY_MANAGER)
- Loyalty Program Administrator (ORA_LOY_PROGRAM_ADMINISTRATOR)
Responsive UI uptake for all Loyalty UI's is a functionality that ensures that the UI for Oracle Loyalty Cloud is consistent with the UI's of other products across the Oracle CX Suite. It also satisfies a usability need wherein a user would be able to access the same information in a convenient manner irrespective of the form factor of the device used to access the application.
Steps to Enable
No steps are required to enable this feature.
Key Resources
For a demonstration of this enhancement, see the training on the Loyalty Release Readiness page.
Role Information
- Loyalty Program Manager (ORA_LOY_MANAGER)
- Loyalty Program Administrator (ORA_LOY_PROGRAM_ADMINISTRATOR)
Delete Loyalty Member Through File Import
This feature enables Loyalty Administrators to delete Loyalty Member data through File Import. Loyalty Administrators might require to delete member data in bulk in various conditions such as complete purge, temporal based purge based on certain dates or selective delete based on certain filters.
Watch a Demo
Steps to Enable
No steps are required to enable this feature.
Key Resources
Watch Delete Loyalty Member Through File Import Readiness Training
Role Information
- Loyalty Program Administrator (ORA_LOY_PROGRAM_ADMINISTRATOR)
This particular feature is introduced as an enhancement to the Loyalty Dashboards created by the OTBI Team. The Loyalty Dashboards that have been created are Loyalty Program, Members, Promotions, Transactions, Partners and Program at a Glance.
Watch a Demo
Steps to Enable
No steps are required to enable this feature.
Key Resources
Watch Loyalty Dashboards Readiness Training
Role Information
- Loyalty Program Manager (ORA_LOY_MANAGER)
- Loyalty Program Administrator (ORA_LOY_PROGRAM_ADMINISTRATOR)
Loyalty Partnership Management
Oracle Loyalty Cloud introduces partner billing and the billing type to measure the points assigned from partners to loyalty members and bill the partner accordingly.
Steps to Enable
- Enable Partner Billing in the Loyalty Program -> Partners.
- Choose type of partner billing (Prepaid / Postpaid)
- For Prepaid, create a point block.
Key Resources
For a demonstration of this enhancement, see the training on the Loyalty Release Readiness page.
Role Information
- Loyalty Program Manager (ORA_LOY_MANAGER)
- Loyalty Program Administrator (ORA_LOY_PROGRAM_ADMINISTRATOR)