The Experimenter
The experimenters are tech savvy consumers as they
grew up in the digital age. They are also smart
consumers as they are not afraid to try out new
platforms/products.
Adventurous
Tech Savvy
Knowledgeable
Impressionable
Experimenters prefer banks that possess these attributes:
Seamless
Services The Experimenters have a busy work
schedule thus, they prefer banks that can carry out complex services as seamlessly as possible across multiple digital and physical channels. |
Good financial
service provider
Experimenters want to grow their
finances through investments. Due to the nature of their job, they need to be able to manage their investments on the go as well. In order to do so, banks need to understand their needs. |
Personalized
investment plan
Experimenters require the bank to make
informed recommendations for their financial future as they do not have time to make complex banking decisions. Banks need to quickly and efficiently customize an investment plan based on their relevant needs. |